Summary
Overview
Work History
Education
Skills
Websites
References
Work Availability
Quote
Timeline
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Laura Garcia

Sunshine Coast,Australia

Summary

Driven professional with a broad range of experience in marketing and customer service seeking to leverage a polished background. My passion in helping people drives me to provide the best service in a wide variety of industries.

Overview

21
21
years of professional experience

Work History

Marketing & Sales

ACE.
Queensland, Australia
03.2011 - Current
  • I cover all aspects of marketing for ACE., including: Management of company website including updating and releasing new website through the support of a web developer
  • Working with a partnered digital marketing organization to ensure we are SEO strong through Google
  • Management of social media channels including Facebook, Instagram, and Pinterest Analyzing social media data to ensure maximum exposure
  • Management of marketing material including e-newsletter, ACE Newspaper, as well as event marketing
  • Collaborating with suppliers in advertising our products to the QLD market including receiving and approving imagery to then release to the market
  • Management of social functions including product releases and workshops with industry partners including industry nights and sponsorship of market events to increase brand awareness and exposure
  • Rebranding which included logo, marketing materials and social media
  • This was a two-fold process as there are two customer segments that ACE. identifies with
  • Marketing Plan to discuss the company’s current position in market and future position, this was undertaken when a division of the company was going to be shut down and how this was going to impact sales and future growth
  • Sales - dealing with our residential and commercial clients in choosing the best products for their needs. These clients are a variety of high-end and more budget conscious clientele.

Co-Founder

CVI Community Australia
02.2020 - Current
  • Working with the CVI Community in Australia to bring awareness and support through our website, CVI Community Australia
  • I share my successes and challenges with how I tackle CVI with my school-aged daughter and hopefully help educate and inform others about this condition that is now the leading causing of vision impairment in the developed world
  • Building an online community through a closed Facebook group where parents, specialists and teachers can come together to discuss ideas, seek support and advice on how to best help their child with CVI
  • Our families are at the core of why we support; CVI is not well supported in Australia, and we work with schools and education department in educating how CVI can impact a child’s education through international connections and research
  • Dealing with a medical diagnosis means having constant exposure to the healthcare industry including GPs, specialists and allied health
  • Having this experience enables me to understand what is lacking in the industry from a parent/patient perspective.

Product Development Manager - DVD Retail

Readers Digest/Time Life
05.2008 - 02.2011
  • Significant responsibility to efficiently manage the workflow of the Time Life DVD Retail strategic business unit across key functional areas
  • Key Responsibilities: Manage daily working relationship with key licensor to optimize product supply/revenue return
  • Manage daily working relationships with suppliers including licensors, artists, authoring houses, replicators, Classification Board, media agencies, printers & distributor
  • Traffic production workflow, liaising with internal & external stakeholders
  • Manage new product development through censorship, design brief/creative development
  • Manage development & supply of promotional & advertising material
  • Stock ordering, manufacturing & supply Create & distribute Retail product information & marketing briefs
  • Book & monitor print, catalogue & TV advertising placements Liaise with 3rd party distributor in AUS & NZ to ensure efficient supply of product information, marketing & advertising plans, retailer promotional materials & stock to maximize sales outcomes
  • Track & monitor production & marketing expenditure against budget Develop online marketing strategy to optimize performance
  • Liaise with key media to provide product information & develop promotions
  • Assist Marketing Manager with the evaluation & acquisition of product, product scheduling, the development of marketing & advertising plans, budgeting, presentations & supplier agreement negotiations
  • Liaise with DM marketing team to optimize product life cycle & sales of licensed products across both DM & Retail channels Key Achievements: Competently managed a multi-element workflow in a fast-paced environment, often exceeding deadlines
  • Streamlined workflow by cost effectively outsourcing non-critical functions
  • Developed & maintained a productive working relationship with licensors to obtain maximum product supply
  • Significantly decreased authoring costs through negotiation with suppliers Significant responsibility to efficiently manage the workflow of the Time Life DVD Retail strategic business unit across key functional areas.

Assistant Brand Manager

Paul Hartmann Medical
06.2006 - 05.2008
  • The Australasian subsidiary of leading international medical and healthcare product company, The HARTMANN Group
  • I gained valuable experience across all marketing functions working within a small team environment
  • Key Responsibilities: Develop and cost marketing plans for new products
  • Liaise with internal stakeholders and advertising/PR agencies to implement product marketing plans Analyze sales by product and customer
  • Track sales performance of key accounts against targets Provide marketing and sales support to the Market Sector Manager and sales team
  • Monitor marketing expenditure against budget
  • Product sales forecasting Stock ordering and inventory management Project management of product launches, conferences and trade exhibitions Maintain a comprehensive level of knowledge across all product groups
  • Maintain a comprehensive level of knowledge of the medical and aged care market sectors
  • Regularly monitor competitor activity Key Achievements: Together with the Market Sector Manager, introduced effective 1 year and 5-year marketing plans to develop the company's aged care division
  • Successfully launched and established 'Molimed Pants Active' product range in the aged care product sector
  • Substantially increased the value and effectiveness of advertising campaigns by negotiating promotional 'added value' element service provision with advertising agency
  • Increased revenue by creating and introducing a sales team incentive plan.

Project Manager

MRA Holdings
07.2005 - 06.2006
  • MRA is a specialist field, operations, data analysis and facilities centre that provides market research agencies access to state-of-the-art group discussion rooms and professional support across a comprehensive range of data collection and analysis methods
  • I developed excellent communication skills working with a wide variety of clients in a fast-paced and dynamic environment
  • Key Responsibilities: Project planning, execution and post campaign analysis Provide clients with full written proposals and costing
  • Manage the full execution of client’s projects including progress reports, budget revisions, problem solving and outcomes
  • Brief, train and manage all project team members
  • Manage and develop client relationships to ensure ongoing business opportunities
  • Provide support as required to the Operations Manager Key Achievements: Worked effectively as an integral team member to develop and execute successful projects
  • Increased revenue by positive development of key client relationships

Research Executive

Research International
02.2004 - 07.2005
  • RESEARCH International - A custom market research company specializing in both quantitative and qualitative market research across all major industry sectors
  • I gained valuable experience working closely with blue chip clients from the FMCG, banking and financial industries
  • Key Responsibilities: Participate in formulation of client’s research project plans
  • Daily 'on the ground' running of client projects according to brief
  • Project fieldwork, data acquisition and presentation of outcomes Problem solve and implement solutions to ensure projects deliver client objectives
  • Monitor progress of projects against targets and time schedules Prepare qualitative and quantitative charts for presentations
  • Provide clients with full written reports
  • Maintain a full understanding of all different data formats used in various analysis packages
  • Maintain up-to-date knowledge of FMCG market trends.

Marketing Co-Ordinator

Sunshine Coast English College
01.2003 - 02.2004
  • Key Responsibilities: Recruit international agencies to send students to the college
  • Develop marketing plans in conjunction with colleagues
  • Design and develop the school's orientation guides
  • Liaise with suppliers for marketing materials
  • Key Achievement: I was chosen to represent the college at overseas trade fairs and shows.

Education

HarvardX University Short Course – Rhetoric: The Art of Persuasive Writing and Public Speaking -

01.2023

ADMA Digital Marketing Course -

01.2009

Bachelor of Business - International Business

University of The Sunshine Coast
03.2002

Skills

  • Brand-Building Strategies
  • Rapport and Relationship Building
  • Strategic Planning
  • Brand Messaging
  • Marketing Planning
  • Social Media Management
  • Brand Marketing
  • Marketing Strategy Development
  • Customer Service
  • Budgeting
  • Excellent Communication

Websites

References

References available upon request.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Price is what you pay. Value is what you get.
Warren Buffett

Timeline

Co-Founder

CVI Community Australia
02.2020 - Current

Marketing & Sales

ACE.
03.2011 - Current

Product Development Manager - DVD Retail

Readers Digest/Time Life
05.2008 - 02.2011

Assistant Brand Manager

Paul Hartmann Medical
06.2006 - 05.2008

Project Manager

MRA Holdings
07.2005 - 06.2006

Research Executive

Research International
02.2004 - 07.2005

Marketing Co-Ordinator

Sunshine Coast English College
01.2003 - 02.2004

HarvardX University Short Course – Rhetoric: The Art of Persuasive Writing and Public Speaking -

ADMA Digital Marketing Course -

Bachelor of Business - International Business

University of The Sunshine Coast

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