Laura Shokuhi
Mickleham
Summary
With years of experience within the Hair and Beauty Industry, I am reliable, punctual and can successfully handle fast-paced working environments. I have over 7 years experience within the SME B2B Sales environment. With strong customer service/relations experience along with successful selling abilities and proven willingness to take on any task to support team mates collectively, to help the business/company succeed.
Overview
5
5
years of professional experience
Work History
ACCOUNT MANAGEMENT & EDUCATOR
GHD Australia
Melbourne
06.2023 - 01.2026
- Managed and grew a portfolio of salon and retail accounts across assigned territory
- Drove revenue growth through strategic product placement, promotions and upselling initiatives
- Identified new business opportunities and converted prospects into long-term partners
- Achieved and exceeded monthly and quarterly sales targets
- Analysed sales performance data to optimise stock levels and increase sell-through
- Delivered in-salon education sessions to drive product knowledge, confidence and sales performance
- Conducted live demonstrations and workshops to increase product adoption
- Developed tailored education plans aligned with individual salon business goals
- Built strong partnerships with salon owners, managers and senior stylists
- Maintained regular contact through in-person visits, calls and strategic follow-ups
- Provided business support, merchandising guidance and sales strategy recommendations
BUSINESS CONSULTANT /Sales Account Manager
KEUNE AUSTRALIA
MELBOURNE
01.2021 - 06.2023
- Adhered to full time call cycle.
- Maintained all aspects of data entry and administration duties as required and expected.
- Maintained solid relationships & support with existing accounts/clients.
- Cold Called on new Businesses.
- Networked and created positive sell through with warm leads.
- Produced growth opportunities within Businesses to build positive revenue.
- Troubleshooted problems and developed successful solutions.
- Developed solid relationships with all staff and Business Owners.
- Committed and delivered to company expectations and KPI structures.
BUSINESS GROWTH CONSULTANT & EDUCATION - BUSINESS / SALES & EDUCATION CONSULTANT - F.R.O.G
- Train, motivate and grow client loyalty by helping increase profit margins and helping them to expand their business by staying ahead of current market trends
- Worked directly with Business Owners and Management to drive sales, execute education sessions and implement successful business structures
- Scheduling, planning appointments
- Educated clients on upselling and sell out techniques to maximize sales
- Upholding the highest quality of customer service and confidentiality
- Responsible for developing and maintaining all new and existing accounts in VIC Metro/North/West/East regions
- Consistently met performance targets
- Upheld the companies policies and procedures
- Completed and kept all administration duties up to date.
TECHNICAL EDUCATOR & SALES - EDUCATION / SALES & ACCOUNT MANAGEMENT - LOREAL AUSTRALIA
- Regularly ran and conducted education seminars to drive sales and increase product knowledge
- Experience with sales database and systems
- Consistently met performance targets and KPI structures
- Built solid relationships with Business Owners / Management
- Successfully hosted clients and guest artists within education programs
- Successful and consistent journey planning to maximize time with store & business visits on site
- Worked alongside all levels of management
- Educated students ranging from 16 yrs - 60 yrs.
BUSINESS OWNER - DIRECTOR / BUSINESS OWNER - HAIR & BEAUTY
- Successfully directed and operated my own business
- Adapted to changing business conditions and market demands, tracking trends, and capitalizing on emerging opportunities
- Achieved budget targets with effective expense controls and careful monitoring, quality control of employee work
- Boosted revenue with innovative, results-driven sales strategies and solid industry partnerships
- Developed the business from the ground up, bringing in positive yearly revenue
- Managed client experiences with a close eye on client and team member interactions and methods of engagement
- Identified financial strengths and weaknesses by regularly reviewing KPI's and reports
- Successfully trained and qualified apprentices
- Kept all staff members actively engaged through workplace development and training
- Upkept all administration and operating duties
- Successfully sold the business on to an investor.
Education
CERT III - Hairdresser
HEADMASTERS ACADEMY
Melbourne Skills
SME & B2B in-field Sales Experience
Account Retention & Territory Management
Understanding of KPI Structures / Target Expectations within Sales Environments
Customer Relations / Service skills
Good Time Management
Positive Problem Solving Skills
Training
Public Speaking/Presenting RED SKY , Melbourne, VIC
S.M.A.R.T - Superior Management SME PEOPLE IN PROGRESS , Melbourne , VIC
C.A.R.E - Customer Care SME
PEOPLE IN PROGRESS , Melbourne , VIC
Management & Sales Training WENDY BERRY , Melbourne , VIC
Timeline
ACCOUNT MANAGEMENT & EDUCATOR
GHD Australia
06.2023 - 01.2026
BUSINESS CONSULTANT /Sales Account Manager
KEUNE AUSTRALIA
01.2021 - 06.2023
BUSINESS GROWTH CONSULTANT & EDUCATION - BUSINESS / SALES & EDUCATION CONSULTANT - F.R.O.G
TECHNICAL EDUCATOR & SALES - EDUCATION / SALES & ACCOUNT MANAGEMENT - LOREAL AUSTRALIA
BUSINESS OWNER - DIRECTOR / BUSINESS OWNER - HAIR & BEAUTY
CERT III - Hairdresser
HEADMASTERS ACADEMY