Laura Vanessa Agudelo Pérez
Monterey. NSW ,Australia
Summary
Social Communicator with a Master's degree in Science, Technology, and Innovation Management, a B1 level in English, and over 10 years of experience developing and leading communication projects across various sectors. I have worked on entrepreneurship projects and strategic communication management in science, technology, and innovation. My experience ranges from content writing and communication plan design to the implementation of digital tools, marketing, and event management. I possess skills in analysis, assertive communication, and proficiency in office software, graphic design, and editing tools.
Overview
9
9
years of professional experience
Work History
Corporate Communications Coordinator
Facultad de ciencias económicas - Universidad de Antioquia
Medellín, Colombia
10.2017 - 12.2022
- As the Communications Coordinator, I was responsible for leading the Communications Unit at the Faculty of Economic Sciences at the University of Antioquia, guiding a multidisciplinary team in various key areas
- My responsibilities included:
- Creation of digital content and design of graphic pieces
- Writing and publishing press releases to promote programs and courses
- Internal and external relations, strengthening the institutional image
- Event organization and coordination of activities to promote initiatives
- Planning and execution of communication strategies aligned with institutional objectives
- Support for academic processes, ensuring effective communication at all levels
- My work focused on developing comprehensive communication strategies that positively impacted the visibility of the Faculty of Economic Sciences and its connection with its audience
Social Communicator - Communications Manager at Club Deportivo Rionegro Águilas
Talento Dorado S.A. Club Deportivo Rionegro Águilas
Rionegro, Colombia
08.2016 - 01.2017
- As a Social Communicator at Club Deportivo Rionegro Águilas, I was responsible for the update and execution of the Communications Plan, aligning strategies with the goals of the professional football team from the municipality of Rionegro, Antioquia
- My main responsibilities included:
- Writing informational newsletters, creating engaging and effective content for our audience
- Managing social media, optimizing our digital presence and promoting interaction with followers and fans
- Organizing Colombian Professional Football League matches, coordinating logistical and communication aspects to ensure successful coverage
- Media relations, maintaining constant communication with journalists and media outlets, strengthening the club's image, and coordinating press conferences
- My focus was on creating relevant content and establishing strategic relationships to increase the club's visibility and positioning in the sports industry
Social Resident - Master Plan of Water and Sewage System in the Municipality.
Construcciones AP S.A.S
Argelia, Colombia
03.2016 - 12.2016
- As a Social Resident in the Master Plan of Water and Sewage System for the municipality of Argelia, María Antioquia, I was responsible for carrying out various community management activities, ensuring effective communication between the community and the project team
- My main responsibilities included:
- Holding informational meetings with the community and workers, ensuring proper dissemination of project-related information
- Drafting neighborhood minutes and monitoring the environment during the start and completion phases of the project
- Photographic documentation of activities and project progress
- Coordinating and participating in the oversight committee, ensuring that established commitments were met
- Preparing monthly reports on the project's progress and its impact on the community
- Managing and providing timely responses to community complaints and concerns, ensuring efficient communication and issue resolution
Journalist - Specialized in Mobility, Infrastructure, Territory, and Population
PERIODICO EL MUNDO S A
Medellín, Colombia
01.2015 - 02.2016
- As a Journalist, I specialized in covering topics related to mobility, infrastructure, territory, and population
- My work involved researching current topics and writing articles for the daily newspaper and its website, always ensuring accuracy and the reliability of the information
- I possess a strong ability to propose and create original stories, conducting constant fieldwork to stay updated with the latest developments and ensure that news topics are relevant and aligned with the current context
- In-depth exploration of relevant news topics
- Developing engaging and informative articles
- Crafting clear, concise, and timely content
- Ensuring the veracity and reliability of all published material
- On-the-ground reporting to capture firsthand information
- Meeting tight deadlines while maintaining high-quality writing
- Managing web content and adapting to online media requirements
Social Communicator - University Internship
Clínica Antioquia
Medellín, Colombia
02.2014 - 08.2014
- During my university internship in the field of Social Communication, I had the opportunity to perform various functions that allowed me to gain professional experience
- My main responsibilities included:
- Design, implementation, and evaluation of the Communications Plan, aligning strategies with organizational objectives
- Constant support to different areas and their processes, collaborating in various tasks to ensure effective communication among teams
- Updating and managing social media, overseeing digital content and fostering constant interaction with the audience
- Designing and writing informational texts, ensuring clarity and relevance of the information for various audiences
- Revamping the institutional image, assisting in the visual and strategic redesign to strengthen the institution's presence and positioning
- My focus was on contributing to the optimization of communication processes and improving the institutional image through efficient management of available communication and digital tools
Education
General English -
Astley English College
Sydney, NSW12.2023
Certificate - Personal Brand
Universidad De Antioquia
Medellin, Colombia04.2022
Master's Degree In Science, Technology, And Innovation Management - Manage processes through tangible and intangible resources of organizations
Universidad De Antioquia
Medellin, Colombia 01.2022
Diploma in Social Management for Sustainable Development -
Universidad Santo Tomás
Medellin, Colombia10.2021
Social Communicator - Social sciences
Universidad Católica Luis Amigó
Medellin, Colombia06.2014
Skills
- Crisis management
- Accessibility compliance
- Digital strategies
- Team leadership
- Internal communications
- Media relations
- Continuous improvement
- Thought leadership
- Public relations strategies
- Communication management
- Professionalism
- Teamwork and collaboration
- Marketing digital
- Written communication
- Effective communication
- Information gathering and analysis
- Team management
- Public relations
- Creative strategies
- Active listening
- Corporate communications
References
References available upon request.
Timeline
Corporate Communications Coordinator
Facultad de ciencias económicas - Universidad de Antioquia
10.2017 - 12.2022
Social Communicator - Communications Manager at Club Deportivo Rionegro Águilas
Talento Dorado S.A. Club Deportivo Rionegro Águilas
08.2016 - 01.2017
Social Resident - Master Plan of Water and Sewage System in the Municipality.
Construcciones AP S.A.S
03.2016 - 12.2016
Journalist - Specialized in Mobility, Infrastructure, Territory, and Population
PERIODICO EL MUNDO S A
01.2015 - 02.2016
Social Communicator - University Internship
Clínica Antioquia
02.2014 - 08.2014
General English -
Astley English College
Certificate - Personal Brand
Universidad De Antioquia
Master's Degree In Science, Technology, And Innovation Management - Manage processes through tangible and intangible resources of organizations
Universidad De Antioquia
Diploma in Social Management for Sustainable Development -
Universidad Santo Tomás
Social Communicator - Social sciences
Universidad Católica Luis Amigó
Similar Profiles
Natalia Sisso CarranzaNatalia Sisso Carranza
Profesora Adscripta de Administración Financiera at UNC - Facultad de Ciencias EconómicasProfesora Adscripta de Administración Financiera at UNC - Facultad de Ciencias Económicas
Diana Isabel Cano GilDiana Isabel Cano Gil
Asistente Centro de Investigación at Facultad Nacional de Salud Pública, Universidad de AntioquiaAsistente Centro de Investigación at Facultad Nacional de Salud Pública, Universidad de Antioquia
Bruno DomínguezBruno Domínguez
Assistant Professor at Universidad de la República, Facultad de CienciasAssistant Professor at Universidad de la República, Facultad de Ciencias
Joshua BaleJoshua Bale
Bartender at Merivale Coogee PavilvionBartender at Merivale Coogee Pavilvion
Ricky MooreRicky Moore
Customer Account Manager at Business First Solutions LtdCustomer Account Manager at Business First Solutions Ltd