Laura Yepes
Melbourne,VIC
Summary
With over 8 years in communications, administration, and project coordination. I bring a blend of strategic foresight, meticulous planning, and compelling storytelling to every project. From guiding relocations, transformative projects to optimizing marketing campaigns with data-driven insights, my approach is rooted in fostering vibrant internal communities. My recent achievement includes supporting the transition of Sydney Opera House's marketing efforts to Active Campaign, coordinating engaging emails and newsletters. I am eager to bring my passion for diversity, connectivity, health promotion and strategic communications to your team, driving impactful engagement and organizational success.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator
Sydney Opera House
01.2023 - 09.2023
- Day to day coordination of Sydney Opera House marketing including campaign management, content creation and distribution, A/B testing, analysis and optimization using Adobe Campaigns, Prospect 2, and Tessitura
- Coordinated the creation of digital campaigns, managed the email marketing calendar and Monday boards, and built the weekly What's On and Insider Membership newsletters, working closely with the Campaigns team
- Provided analysis and feedback to Marketing Campaigns team using key marketing reporting metrics like Tableau and Google Analytics
- Managed stakeholder's request for the prioritization of competing deliverables
- Production and analysis of weekly and monthly email marketing reports, post campaign reports and the development of both channel and campaign insights to optimize future marketing activity.
Purchasing Associate
Sparesbox
04.2019 - 04.2022
- Collaborated with cross-functional teams to mitigate risks and maintain continuity in different projects
- Established and maintained relationships with 50 local suppliers, reducing procurement costs through strategic sourcing
- Maintain records of supplier performance metrics and provide feedback for continuous improvement
- Actively organized internal events to foster company culture
- Developed and executed short- and long-term communication strategies to enhance purchasing processes
- Generated purchase orders, contracts, and participated in the development of purchasing instructions, policies, and procedures
- Facilitated clear and consistent communication between stores, suppliers, and internal stakeholders
- Resolved diverse supply chain issues involving logistics, scheduling, and multiple stakeholders.
Communications and Marketing Officer
Magnamail
05.2016 - 09.2018
- Conducted market research on FMCG products to inform marketing strategies
- Analyzed Google Analytics and website data to recommend optimizations for FMCG product websites
- Consulted with product development teams to enhance products based on customer behavior insights
- Assisted in the development and distribution of marketing and promotional material, collaborating closely with in-house designers
- Supported the Digital Marketing Manager in managing product content across Magento, Shopify, and Wordpress CMS platforms
- Wrote compelling copy for FMCG products and email campaigns
- Created, sent, and reported on email campaigns using Mailchimp.
Project Coordinator
Magnamail
02.2017 - 02.2018
- Managed company relocation from Macquarie Park to Alexandria, NSW
- Led meetings and decisions with construction teams for the new office and lease termination handover
- Kept project on schedule meeting workflows and timelines
- Provided regular updates to stakeholders for transparency and alignment
- Collaborated across departments to meet relocation requirements
- Successfully finished the project and created all the reports required.
Communications Officer
University Of Antioquia
01.2015 - 09.2015
- Planning, execution, and evaluation of strategies aimed to empower communities about their health and wellbeing
- Managed communications with external and internal stakeholders across the entire project
- Managed administrative logistics of events planning, event booking, and event promotions
- Conducted analysis of community needs and resources to support strategic plans.
Imports Project Coordinator
Magnamail
02.2018 - 09.2018
- Coordinated company product shipments and international transactions to eliminate freight delays
- Served as expert point-of-contact for internal and external questions and issues dealing with import operations to drive consistent communication
- Coordinated shipments of products from the country of origin to final destination by both air and land transport
- Tracked shipments processing through customs and other agencies and obtained clearances
- Coordinated scheduling and booking of 4 containers weekly.
Education
Human Resources Management Diploma and Certificate IV -
Australian Pacific College
Sydney, NSW2018
Health Promotion and Communications Diploma -
University of Antioquia
Colombia2015
Bachelor's Degree in Communications -
University of Antioquia
Colombia2015
Skills
- Strategic Planning
- Multicultural Communications
- Project Coordination
- Web Content Management
- Stakeholder Relations
- Event Coordination
- Internal Communications
- Interpersonal Skills and Teamwork
- Campaign Development
- Proofreading
- Excel/Google Sheets, PowerPoint and data studio experience
- Marketing Communications
- Intermediate knowledge of Mailchimp, Shopify, Canva, Monday, Mint, Magento
- Experience with Email Service Providers Adobe Campaign and Prospect 2
Websites
Parental Leave
The past 6 months have been a valuable time spent enhancing my daughter's proficiency in Spanish as a second language and preparing her for kindergarten. This experience has provided me with countless personal growth opportunities. I am prepared and eager to return to work, excited about continuing my professional development and contributing my skills and commitment to our organizational family.
Languages
English
Spanish
Values
- Driven
- Responsible
- Committed
- Adaptable
- Sociable
- Respectful
References
- Ellen Amadio, Digital Customer Engagement Manager, ellen.amadio@gmail.com
Former Manager at Magnamail and Sydney Opera House
- Estefany Sosa, Supply and Inventory Planner at STEDI GPC, jsosasosa@gpcasiapac.com
Former Team Leader at Sparesbox GPC
Timeline
Marketing Coordinator
Sydney Opera House
01.2023 - 09.2023
Purchasing Associate
Sparesbox
04.2019 - 04.2022
Imports Project Coordinator
Magnamail
02.2018 - 09.2018
Project Coordinator
Magnamail
02.2017 - 02.2018
Communications and Marketing Officer
Magnamail
05.2016 - 09.2018
Communications Officer
University Of Antioquia
01.2015 - 09.2015
Human Resources Management Diploma and Certificate IV -
Australian Pacific College
Health Promotion and Communications Diploma -
University of Antioquia
Bachelor's Degree in Communications -
University of Antioquia
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