LAURA KATHERINE FRANCO
Sydney,NSW
Summary
Versatile Digital Strategist offering many years of success developing, managing and improving online approaches. In-depth understanding of brand management, message implementation, and customer habits.
Overview
3
3
years of professional experience
Work History
Digital Marketing Strategist
PSI.CRISTHIAN FRANCO
2000, NSW
03.2025 - Current
- Performed keyword research and developed SEO strategies to improve organic search rankings.
- Analyzed data from web analytics tools such as Google Analytics to measure the success of online initiatives.
- Organized events such as webinars or virtual conferences aimed at generating leads.
- Analyzed sales data to understand product performance and identify areas for improvement.
- Created graphical illustrations to share market research insights.
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Assisted in the development of promotional materials such as banners, videos.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
Digital Marketing Specialist
SEMCONNECT
CITY, 2000
02.2025 - Current
- Monitored competitor activities and developed strategies to differentiate products or services.
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Assisted in the development of promotional materials such as banners, videos.
- Tracked campaign performance through detailed reporting systems.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Analyzed customer feedback from surveys or focus groups to identify areas of improvement.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Performed keyword research and analyzed SEO performance of webpages.
- Utilized CRM tools to segment audiences and personalize digital marketing messages.
Customer Service Executive
ESTUDIEN AUSTRALIA PTY
2000, NSW
06.2022 - 11.2022
- Prepared detailed reports of daily activities for management review.
- Ensured that all customer queries were handled quickly and professionally.
- Responded promptly to emails sent by customers seeking assistance.
- Provided prompt and courteous service to customers via phone, email, and chat.
- Delivered fast, friendly, and knowledgeable service for routine questions and service complaints.
- Explained benefits and advantages of different product and service offerings to customers.
- Increased customer satisfaction ratings by effectively answering questions, suggesting effective solutions, and resolving issues quickly.
Education
Diploma of Digital Marketing
Australian College of Business Intelligence
Sydney06-2024
Certificate IV in Marketing And Communication
Australian College of Business Intelligence
SYDNEY05-2024
Skills
- SEO strategy
- Data analysis
- Digital marketing
- Campaign management
- Customer segmentation
- CRM management
- Project management
- Google analytics
- ROI
Languages
Spanish
Native/ Bilingual
English
Professional
Timeline
Digital Marketing Strategist
PSI.CRISTHIAN FRANCO
03.2025 - Current
Digital Marketing Specialist
SEMCONNECT
02.2025 - Current
Customer Service Executive
ESTUDIEN AUSTRALIA PTY
06.2022 - 11.2022
Diploma of Digital Marketing
Australian College of Business Intelligence
Certificate IV in Marketing And Communication
Australian College of Business Intelligence
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