LAURELLE ANDERSON

• Digital Marketing: Created, executed and optimised a 3 month digital campaign strategy across Google, Meta, Linked In and website SEO.
• Implemented new processes and data-driven platforms to improve and streamline workflow.
• Collaborated with cross-functional teams to create educational materials and resources.

As Senior Campaign Specialist, I was responsible for the development and execution of over 50 annual digital marketing campaigns across the commercial business units: International Trade Services, Membership, Events, Commercial Law, Construction & Mining Services, HR Consulting, Workplace Relations and Apprenticeship Support Australia.

• Managed and optimised paid and organic digital campaigns across all social media platforms, Google Ads, YouTube, SEO, and EDM's to ensure maximum return on investment.
• Implemented data-driven marketing strategies, utilising analytics tools to track campaign success and provide thorough evaluation and reporting to BU managers.
• Collaborated with each BU to create annual marketing strategies in line with budgets and organisational objectives.
• Worked closely with internal and external teams to ensure alignment on campaign objectives and deliverables.
• Briefed designers on creative concepts to boost engagement and reach, while improving conversion rates through compelling content across channels.
• WA Invest.com Marketing & Communications: Developed and executed marketing strategy and campaigns for WA Invest.com in partnership with the Department for Jobs, Tourism, Science, and Innovation WA.

Company Overview: www.bonfire.com.au 2019 Digital Agency the Year.

I managed the planning, development, and execution of clients' digital strategies to enhance their web presence and achieve marketing goals. I worked with top-tier clients across diverse industries, including Healthcare, Aged Care, Hospitality, Local Government, and prominent Retail brands, both locally and interstate.

Responsibilities:

• End to end account management of SEO, Google Ads and Social Media campaigns.
• Created, designed and implemented digital strategies in-line with clients business objectives to increase brand awareness and market share
• Optimised web content to increase traffic and improve SEO and User

I led a team of digital account managers while overseeing the digital marketing for high-profile clients.

Responsibilities:

• Managing Strategy, Brand, Web and Digital solutions for premium clients across of variety of Industries.
• Management, Recruitment, Training and performance reviews of Digital account managers across Australia and South Africa.

Successes/achievements:

• Responsible for managing the digital marketing and web presence of high profile clients across a variety of industries
• Growth of my client portfolio via referrals by 40% annually
• Client Retention rate of over 90% over 4 years
• Implementation of new policies and procedures to improve processes
• Created and implemented new account manager training programs

Created and executed a marketing strategy over 24 months to roll out a number of high-profile events to promote the new largest event venue in Bunbury. Including marketing and event management of Opening of Grand Ballroom, Southwest Academy of Sport Awards night, Master Builders Association WA Excellence Awards, Southern Cross Austereo WA Awards, City of Bunbury Annual Event.

• Managed vendor relationships and negotiated contracts for cost-effective services and supplies.
• Oversaw budget planning and allocation, ensuring adherence to financial constraints while maximizing impact.
• Led post-event evaluations, gathering insights to refine future marketing initiatives and improve ROI.
• Fostered partnerships with key stakeholders to drive participation and engagement at events.

Developed and implemented destination marketing strategies to promote Ferguson Valley as a place to live, visit and invest.

• Increased membership by 50% within the first 12 months through strategic marketing plans.
• Created and managed the marketing strategy and event execution for the inaugural 2013 Ferguson Valley 'Tastefest' Festival.
• Organized and promoted monthly Business Networking events.
• Established strong partnerships with the Dardanup Shire, City of Bunbury, and local mining companies.
• Managed the FVMP website, membership databases, and led extensive promotional campaigns across radio, TV, and digital platforms.