Summary
Overview
Work History
Education
Skills
Industry Success
Career Journey
Timeline
Generic

Lauren Agios

Sydney,Australia

Summary

Empowering Teams to Achieve Unrivalled Growth


Visionary Sales Director focused on driving double-digit, multi-channel growth through strategic leadership and collaboration. With a proven track record in expanding brand presence in global big-box retailers, building high-performance teams and fostering a vibrant sales culture that blends strategy, team well-being, and budget execution. Able to translate complex data into impactful narratives and implement agile systems to optimise sales operations. Renowned for developing a growth playbook that empowers diverse team to excel, ensuring customer satisfaction and sustainable success. Committed to continuous personal improvement driving positive results in both domestic and international markets

Overview

19
19
years of professional experience

Work History

Sales Director

Just Play Products
01.2024 - 10.2024


Global Toy Company

$20m Portfolio | 4 Direct Reports


  • Headhunted to revitalize and expand Just Play Products' market share in Australia and New Zealand
  • Led a comprehensive tactical risk assessments across all departments, crafting a strategic overarching business plan to achieve deliverables, improve product market share and drive improvements in business practices
  • Effectively guided and coached the sales team to not only meet but exceed their sales targets, positioning the company for sustainable growth and success
  • Re-established market perception by strengthening both customer and Licensor relationships, harnessing insights, and enhancing brand presence
  • Performed a robust risk assessment and analysis of the ANZ business to reduce skill gaps and to ensure the right level of support and service was being provided to retail customers and Licensor partners
  • Cultivated a unified and collaborative team atmosphere by demonstrating how to develop market strategies that align to both professional and personal goals

General Sales Manager

Hasbro Pacific
11.2022 - 12.2023


Global Toy Company

$80m Portfolio | 8 Direct Reports


  • Hired to strengthen Hasbro’s largest channel by fostering a culture grounded in community, creativity and inclusion
  • Inspired a highly engaged team to deliver exceptional growth by implementing data-informed strategies anchored in consumer insights
  • Surpassed sales targets with a 20% YoY growth by deepening customer relationships, leveraging data, and amplifying brand visibility
  • Led the mass and grocery channel’s go-to-market strategy for 2023’s top theatrical release, boosting Hasbro’s market share by 15% in action figures
  • Fostered team unity and collaboration by setting clear visions, aligning goals, celebrating successes, and promoting open exchanges of learnings
  • Pioneered the category management blueprint, inspiring global leaders on best practice trade merchandising for the Australian market
  • Championed the 'Global Day of Joy' outreach, rallying the sales team for community engagement and festive giving experiences


Head of APAC Sales Planning & Analytics

Ubisoft Entertainment
06.2022 - 10.2022


Global Interactive Games Company

$70m Portfolio | 2 Direct Reports | 5 Major Accounts


  • Appointed to innovate and accelerate APAC sales performance and market share across partner retail and digital portfolios
  • Fuelled 20% sales growth by activating opportunities to move beyond the customer experience
  • Streamlined lifecycle spend management through precision forecasting and tool reinvention
  • Injected $300k profit in 3 months by optimising the path to purchase and strategic sales tactics
  • Developed cross functional forecasting methodologies and streamlined reporting tools for EMEA and APAC subsidiaries
  • Curated clearer and more directional communication strategies for better ROI analysis in commercial investments
  • Global Interactive Games Company | $70m Portfolio | 2 Direct Reports | 5 Major Accounts

Senior Head of Retail Sales

Ubisoft Entertainment
04.2021 - 06.2022


Global Interactive Games Company

$70m Portfolio | 3 Direct Reports | 5 Major Accounts


  • Promoted to drive revenue growth, customer satisfaction and strengthen sales team performance across Australia
  • Increased net profit by 10% through a disruptive sales and product lifecycle plan
  • Elevated share of top two customer accounts to realise 70% of total retail contribution goals
  • Exceeded annual targets by optimising key moments in the retail partner sales journey
  • Spearheaded regional performance analysis, inspiring best practice operations across APAC
  • Streamlined lifecycle spend management through precision forecasting and tool reinvention

Head of Digital Sales & Analytics

Ubisoft Entertainment
04.2018 - 04.2021


Global Interactive Games Company

$50m Portfolio | 2 Direct Reports | 5 Major Accounts


  • Tapped by Sales Director to transform e-Commerce division through business intelligence and data analytics
  • Sparked 20% year on year sales growth by enabling teams to create meaningful campaigns
  • Supercharged web traffic by 5% in 6 months through the design of an analysis and reporting system
  • Led 8 data visualisation projects translating complex data into an actionable narrative

Acting Sales Director

Ubisoft Entertainment
07.2014 - 04.2018


Global Interactive Games Company

$120m Portfolio | 4 Direct Reports | 8 Major Accounts


  • Seconded to develop a high-performing national sales team and maximise revenue growth and market expansion
  • Recognised for leadership excellence, receiving appointment to the Board of Directors team
  • Boosted sales by 25% in 12 months by scaling talent capability and operational agility
  • Consecutively awarded Sales Team of the Year for an unrivalled industry partner experience

National Account Manager – Electronic Arts

Crossmark Asia Limited
03.2007 - 06.2008

National Program Manager - Mattel

CPM Australia
04.2006 - 03.2007

Education

Great Managers Training

Diversity & Inclusion Facilitation Course

7 Habits of Highly Effective People Course

Sales Training For High Performing Teams

Mindfulness Practices in The Workplace

Whole Brain Thinking For High Performance Teams

Skills

    Team Leadership and Coaching

    Performance Growth

    Profit & Revenue Maximisation

    Sales Planning

    Account Management

    Channel Strategy Optimisation

    Marketing Strategy

    Data Visualisation & Storytelling

    Process Optimisation

    Organisational Transformation

    Data & Analytics

Industry Success

+ 20 Years of Sales Leadership 


+ 50% Yearly Revenue Growth


+ 25% Increase in Cost Savings


+ 3 x Industry Award Winner  

Career Journey

Jan-24 - Oct-24 Sales Director

Just Play Products


Nov-22 - Dec-23 General Sales Manager

Hasbro Pacific


Jun-22 - Oct-22 Head of APAC Sales Planning & Analytics

Ubisoft Entertainment


Apr-21 - Jun-22 Senior Head of Retail Sales

Ubisoft Entertainment


Apr-18 - Apr-21 Head of Digital Sales & Analytics

Ubisoft Entertainment


Jul-14 - Apr-18 Acting Sales Director

Ubisoft Entertainment


Apr-13 - Jul-14 Senior Account Manager

Ubisoft Entertainment


Jun-08 - Apr-13 Key Account Manager

Ubisoft Entertainment


Mar-07 - Jun-08 National Account Manager – Electronic Arts

Crossmark Asia Limited


Apr-06 - Mar-07 National Program Manager -   Mattel

CPM Australia


Timeline

Sales Director

Just Play Products
01.2024 - 10.2024

General Sales Manager

Hasbro Pacific
11.2022 - 12.2023

Head of APAC Sales Planning & Analytics

Ubisoft Entertainment
06.2022 - 10.2022

Senior Head of Retail Sales

Ubisoft Entertainment
04.2021 - 06.2022

Head of Digital Sales & Analytics

Ubisoft Entertainment
04.2018 - 04.2021

Acting Sales Director

Ubisoft Entertainment
07.2014 - 04.2018

National Account Manager – Electronic Arts

Crossmark Asia Limited
03.2007 - 06.2008

National Program Manager - Mattel

CPM Australia
04.2006 - 03.2007

Great Managers Training

Diversity & Inclusion Facilitation Course

7 Habits of Highly Effective People Course

Sales Training For High Performing Teams

Mindfulness Practices in The Workplace

Whole Brain Thinking For High Performance Teams
Lauren Agios