Summary
Overview
Work History
Education
Skills
Accomplishments
Contract
Part Time
Languages
Timeline
Generic
Lauren Davis

Lauren Davis

Brisbane,QLD

Summary

Lauren is a highly skilled communication specialist who enjoys adding value to the company by portraying a brand's voice online. Lauren is a genuine, cheerful, and dependable worker who can perform well under pressure. She places a high priority on getting to know the people she works with so she can effectively convey their goals and their "why". Lauren has five years of experience as an administration assistant and marketing manager and would love to add value to your workplace.

Overview

10
10
years of professional experience

Work History

Administrative Officer/Digital Marketing Manager

APAN
R, QLD
03.2019 - 01.2024
  • Working with the director to form a schedule for events, and timelines, and monitoring event progress
  • Analysing market situation and making a marketing plan for approaching the target market segment.
  • Assisted in troubleshooting any technical issues that arose during events.
  • Organising payment and invoices using Xero
  • Communicating with beauty and aesthetics customers online and offline
  • Facilitating and directing suppliers and their media
  • Produces EDM/ newsletter and blogs once a week
  • Creates consistent, high-quality content that sells to their target audience
  • Assists the director with the administration and onboarding of new members
  • Executes media campaigns to raise the company profile and attracts new clients by communicating content on Linkedin, Facebook, YouTube, and Instagram
  • Answers emails for the director and communicates in a clear manner directing them to the website
  • Help create a unique selling website design using project management skills
  • Communicates and takes direction from the director using their vision
  • Personally assists in the execution of events, sound equipment, the direction of the stage, etc
  • Has personally filmed and created content using Canva, Davinci, and her own equipment to record and film the director and portray online messages
  • Has knowledge of photography and has used this gift at numerous APAN events and in online communication to raise the brand's awareness
  • Coordinated and booked flights, accommodations, and other travel logistics for marketing events and trips.
  • Research and analyse brands' competition and follow trends
  • Assists in database management and maintaining invoices including
  • Assists in CRM management and constantly updating the client's details.
  • Optimized existing database structures for better performance on analytics task
  • Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
  • Answered incoming calls and emails promptly while managing the executive's schedule accordingly.
  • Implemented strategies aimed at increasing customer engagement via social media channels.
  • Analyzed customer feedback surveys to identify areas of improvement in product and service offerings.
  • Developed processes for efficient workflow within the departmental structure.
  • Compiled weekly progress reports highlighting key accomplishments from past week's activities.
  • Maintained confidential files related to personnel records or other sensitive information.
  • Monitored competitor activity to stay abreast of industry trends and best practices.
  • Edited copywriting content from a variety of sources for accuracy and clarity.
  • Created and managed communications plans for various projects, including preparing presentations, writing press releases, and developing social media content.
  • Created and distributed press releases, media kits, newsletters, brochures and other collateral materials.
  • Managed website updates including content writing and graphic design elements.

Community Engagement/ Marketing

Kings Christian College
Brisbane
02.2023 - 03.2023
  • Build Kings Christian College's Instagram and Social media accounts
  • Assisting with all events, including Kings College Easterfest
  • Sound understanding of graphic design and UI /UX
  • Created Canva assets for the school
  • Building key relationships with stakeholders
  • Connecting teachers and Kings College alumni to their online accounts
  • Commenting online and representing the college
  • Helping to oversee communications, including the newsletter (parents)
  • Promote community engagement and build long-term relationships with community groups, stakeholders, parents, and Kings College students.

Marketing Manager

Oasis Financial Planning
01.2020 - 01.2023
  • Communicates online financial planning ideas and techniques
  • Using knowledge of videography to produce quality content that sells online
  • Uses daily comments to communicate to new clients
  • Creates rapport with financial planning clients online and develops a strategic plan to connect and engage them with the company's culture
  • Creates online communication messages and answers direct messaging inbox inquiries
  • Creates a style guide online which has been utilised on Instagram and Facebook to portray the branding colours and fonts.
  • Conducted research on current trends in digital marketing channels like social media, email campaigns and search engine optimization.
  • Developed draft story angles, press releases, byline articles and marketing materials.
  • Provided instruction in business and financial management, economics, accounting, marketing, and business law.
  • Assisted in the development of marketing materials for financial products.
  • Assisted with the development of marketing materials related to financial services.

Marketing Manager

Regal Crane Hire
03.2018 - 01.2022
  • Assisting the Director with online and offline communication
  • Developed and designed unique branding and stylisation online for the target audience
  • Designed and executed a strategic plan to capture builders and tradespeople and used CRM to capture data
  • Developed content and wrote written content for the target audience
  • Added value through comments and fulfilled an engagement strategy through consistent planning
  • Performed analysis and constantly checked how we could have a unique selling point from the competition
  • Created a selling and marketing hook through funny interactive media
  • Managed project deadlines and created a scheduled communication plan
  • Developed blogs based on trend research, allowing individuals to connect more and desire and require their services
  • Utilised the habit of consistent sales and content is king by developing a sound strategy and communicating through Facebook, Instagram, and other online platforms.
  • Managed social media accounts and campaigns.
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
  • Built relationships with influencers in the industry for increased visibility.
  • Monitored competitors' activities to keep up with industry trends.
  • Evaluated the effectiveness of marketing campaigns using analytics tools.
  • Managed social media presence and directed programs to improve social media reputation and recognition.
  • Marketed research and analyzed data to identify and define audiences.
  • Developed and managed digital marketing campaigns.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Evaluated marketing personnel and offered constructive feedback on ways to improve.
  • Planned advertising campaigns for online, print and other mediums.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Collected and analyzed market research data for use in forecasting.

Content Creator

Designer Physique
01.2021 - 01.2022
  • Creates content that is unique to the brand that sells its protein and health advice
  • Regular Recipe data input
  • Knowledge of digital media and film assets
  • Gives constant guidance on current trends and creates reels and content that sells the product
  • Creates product photography and videography for online engagement and interaction
  • Films ambassadors and engages them through EDMS and online communication
  • Participates in meetings and planning sessions
  • Communicates with the marketing team through Telegram and consistently provides feedback to the graphic design team
  • Produces high-quality content that showcases who and why the brand exists.
  • Generated ad copy targeted towards specific audiences based on their interests or behaviors.
  • Designed promotional campaigns using email marketing tools such as MailChimp.
  • Monitored email campaigns using analytics tools such as Google Analytics or MailChimp.
  • Created automated email marketing campaigns using Mailchimp and other platforms.
  • Designed, tested, and deployed automated email campaigns using MailChimp and Salesforce Marketing Cloud.
  • Created high quality visual designs that are both aesthetically pleasing and intuitive for users.
  • Assisted in developing marketing strategies for new products based on customer needs analysis.
  • Produced comprehensive graphic design works including logos, icons, flyers, brochures and other visuals for print or web.
  • Worked with client via email, phone and in-person to collect information to complete designs.
  • Adapted other designers' concepts for commercial market.
  • Thoroughly researched design topics and studied information pertaining to topics.
  • Identified markets for designs based on age, gender and lifestyles.
  • Submitted rough drafts to clients and management to gain approval.
  • Edited existing copy when necessary to ensure accuracy and clarity.
  • Created and distributed email newsletters that enhanced customer loyalty and retention.
  • Designed and implemented a content SEO strategy that improved search engine rankings.
  • Managed social media accounts, growing audience engagement.
  • Monitored trends and updates in content creation tools and platforms for continuous improvement.
  • Wrote and edited product descriptions that boosted conversion rates.
  • Analyzed performance metrics to refine content strategy and increase viewer retention.
  • Utilized graphic design software to create visually appealing images and infographics.
  • Crafted engaging blog posts that increased website traffic.

Administration Assistant and Marketing Officer

Eagle Group of Companies
WA
01.2014 - 01.2020
  • Administration Assistant and marketing professional handling online and offline inquiries for a small family-owned and operated business that produces quality blinds and flooring
  • Great attention to detail including answering customer inquiries over the phone and answering emails
  • Managing invoices and data
  • Ability to utilize CRM software and produce marketing flyers and design options with Canva and Photoshop
  • Administration duties include email management, phone calls, and assisting with the retail environment including order processing
  • Carries out clerical jobs and tasks in a swift manner
  • Detail-orientated and business-minded.
  • Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
  • Maintained inventory of product literature and sales and marketing collateral and contacted marketing team to replenish depleted stock.
  • Coordinated with regional and local marketing teams to develop and execute field marketing campaigns.
  • Developed marketing strategies for upcoming initiatives.
  • Controlled promotional budget to implement effective marketing strategies through media buys, event marketing and sponsorship programs.
  • Developed marketing materials for recruitment purposes.
  • Worked with the marketing team to develop campaigns that integrate social media activities into broader marketing initiatives.
  • Greeted members cheerfully and offered personalized assistance.
  • Assisted with customer requests and answered questions to improve satisfaction.
  • Updated and maintained databases with current information.
  • Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
  • Utilized various software and tools to streamline processes and optimize performance.
  • Provided support and guidance to colleagues to maintain a collaborative work environment.
  • Prioritized and organized tasks to efficiently accomplish service goals.
  • Conducted testing of software and systems to ensure quality and reliability.
  • Compiled reports based on gathered information.
  • Prepared summaries of daily work completed for review by supervisors.
  • Created spreadsheets to track data entries.
  • Followed up on pending tasks until completion.
  • Identified discrepancies between source documents and entered data.
  • Provided support to management staff in regards to data entry processes.
  • Scanned documents into appropriate databases for storage purposes.
  • Performed data entry from paper documents, emails, and other sources into computer systems.

Organised 300 people ball for mental health services

01.2015 - 01.2016
  • Lauren is passionate about mental health and organised and arranged a ball to support the local community and produce more beds within hospital environments.

Positive Path Photographer and Speaker Assistant

01.2012
  • Worked with David Icke (well known) speaker and helped assist at the event including photography and adminstraton duties.

Recently reach 3k on Linkedin for a contract account

  • Using a stratgeic communication strategy Lauren connected with over 3k online through a companies social media account and did this in just 1 month of her boss's profile joining the platform.

Education

Diploma Multimedia and Marketing -

Envirotech Education

Diploma Community service: Case Management -

Evocca College

Diploma Biblical Studies -

Harvest Bible College

Certificate Three Children Services -

Kings Christian College

Skills

  • Photography and Videography
  • SEO
  • Marketing Analytics
  • Consumer analysis
  • Community engagement
  • Business communications
  • Business Development
  • Marketing campaigns
  • Marketing campaign development
  • Social Media Platforms
  • Brand Development
  • Wordpress Development
  • Content Creation
  • Blog Writing
  • Storrito
  • Mailerlite - CRM
  • Social Pilot
  • Community Management
  • Social Media
  • Community Engagement
  • Analyzing social media
  • Researching Data and
  • Experience in online communication and events productions
  • Microsoft Products
  • Mac and PC Capabilities
  • Fast Learner
  • Social Marketer
  • Administration Assistant
  • Public and Media Relations
  • Audience Analysis

Accomplishments

  • Organised 300 people ball for mental health services
  • Recently reached 3k on Linkedin for a contract account

Contract

  • Community Engagement/ Marketing for Kings Christian College, 02/2023 - 03/2023, Contract position, Build Kings Christian College's Instagram and Social media accounts, Assisting with all events, including Kings College Easterfest, Sound understanding of graphic design and UI /UX, Created Canva assets for the school, Building key relationships with stakeholders, Connecting teachers and Kings College alumni to their online accounts, Commenting online and representing the college, Helping to oversee communications, including the newsletter (parents), Promote community engagement and build long-term relationships with community groups, stakeholders, parents, and Kings College students
  • Regal Crane Hire, 11/20/2018 - 12/12/2022, Assisting the Director with online and offline communication, Developed and designed unique branding and stylisation online for the target audience, Designed and executed a strategic plan to capture builders and tradespeople and used CRM to capture data, Developed content and wrote written content for the target audience, Added value through comments and fulfilled an engagement strategy through consistent planning, Performed analysis and constantly checked how we could have a unique selling point from the competition, Created a selling and marketing hook through funny interactive media, Managed project deadlines and created a scheduled communication plan, Developed blogs based on trend research, allowing individuals to connect more and desire and require their services., Utilised the habit of consistent sales and content is king by developing a sound strategy and communicating through Facebook, Instagram, and other online platforms.
  • APAN, 2018 - 2022, Working with the director to form a schedule for events and timelines, Organising payment and invoices using Xero, Keeping data updated, Communicating with beauty and aesthetics customers online and offline, Facilitating and directing suppliers and their media, Produces EDM/ newsletter and blogs once a week, Creates consistent, high-quality content that sells to their target audience, Assists the director with the administration and onboarding of new members, Executes media campaigns to raise the company profile and attracts new clients by communicating content on Linkedin, Facebook, Youtube, and Instagram, Answers emails for the director and communicates in a clear manner directing them to the website, Help create a unique selling website design using project management skills, Communicates and takes direction from the director using their vision, Personally assists in the execution of events, sound equipment, the direction of the stage, etc, Has personally filmed and created content using Canva, Davinci, and her own equipment to record and film the director and portray online messages, Has knowledge of photography and has used this gift at numerous APAN events and in online communication to raise the brand's awareness, Books event spaces and has knowledge of hotel rooms, flights, and schedules, Research and analyses brands' competition and follows trends, Assists in database management and maintaining invoices, Assists in CRM management and constantly updating the client's details
  • Oasis Financial Planning, 2020-2022, Communicates online financial planning ideas and techniques, Using knowledge of videography to produce quality content that sells online, Uses daily comments to communicate to new clients, Creates rapport with financial planning clients online and develops a strategic plan to connect and engage them with the company's culture, Creates online communication messages and answers direct messaging inbox inquiries, Creates a style guide online which has been utilised on Instagram and Facebook to portray the branding colours and fonts.
  • Designer Physique, 2021-2022, Creates content that is unique to the brand that sells its protein and health advice, Regular Recipe data input, Knowledge of digital media and film assets, Gives constant guidance on current trends and creates reels and content that sells the product, Creates product photography and videography for online engagement and interaction, Films ambassadors and engages them through EDMS and online communication, Participates in meetings and planning sessions, Communicates with the marketing team through Telegram and consistently provides feedback to the graphic design team, Produces high-quality content that showcases who and why the brand exists

Part Time

Positive Path Photographer and Speaker Assistant, 2012, Worked with David Icke (well known) speaker and helped assist at the event including photography and administration duties.

Languages

English

Timeline

Community Engagement/ Marketing

Kings Christian College
02.2023 - 03.2023

Content Creator

Designer Physique
01.2021 - 01.2022

Marketing Manager

Oasis Financial Planning
01.2020 - 01.2023

Administrative Officer/Digital Marketing Manager

APAN
03.2019 - 01.2024

Marketing Manager

Regal Crane Hire
03.2018 - 01.2022

Organised 300 people ball for mental health services

01.2015 - 01.2016

Administration Assistant and Marketing Officer

Eagle Group of Companies
01.2014 - 01.2020

Positive Path Photographer and Speaker Assistant

01.2012

Recently reach 3k on Linkedin for a contract account

Diploma Multimedia and Marketing -

Envirotech Education

Diploma Community service: Case Management -

Evocca College

Diploma Biblical Studies -

Harvest Bible College

Certificate Three Children Services -

Kings Christian College
Lauren Davis