Lauren Drazenovic
Redfern,NSW
Summary
Sales and education professional with a proven background working across leading beauty and retail brands, bridging frontline customer insight with digital marketing and CRM execution. Experienced in supporting email campaigns, loyalty initiatives and performance analysis, with a strong ability to identify customer behaviours and translate them into engaging, personalised communication. Recognised for collaborating across teams, driving customer-centric strategies and contributing to brand growth through retention-focused initiatives in dynamic, high-volume environments.
Overview
9
9
years of professional experience
Work History
Sales & Education Executive
Tarte Cosmetics
01.2024 - Current
- Deliver in‑store education, artistry training, and brand immersion sessions across retail locations.
- Create internal and customer‑facing content for educational purposes and new launches.
- Collaborate with marketing and field teams to support brand activations and product storytelling.
- Thrived in a fast‑paced environment requiring strong communication and time management.
Assistant Makeup Artist & Content Creator
Susan Lillian Makeup
01.2021 - Current
- Regularly assist professional artist Susan Lillian across bridal, editorial, and education-based artistry.
- Film, edit, and optimise social media content for @susanlilianmakeup, contributing to increased engagement and follower growth.
- Produce Reels and TikTok‑style videos tailored to beauty algorithms and trending formats.
- Support with client management, set preparation, and maintaining high creative standards on all jobs.
Freelance Makeup Artist
Various Brands & Talent
01.2017 - Current
- Freelance makeup artist for MCoBeauty for multiple campaigns, events, and content shoots.
- Worked on editorial, commercial, and e‑commerce shoots with Vivien’s Models and independent creatives.
- Backstage artist for Australian Fashion Week, working under leading creative directors.
- Makeup artist for beauty brands including Tarte Cosmetics and Dior Beauty.
- On‑camera experience through tutorials, BTS content, product demos, and creator-style GRWM content.
- Collaborated effectively with photographers and stylists to achieve cohesive looks for various shoots and events.
- Assisted in organizing and executing makeup for runway shows, maintaining a seamless workflow under pressure.
Education
High School Diploma -
Lake Tuggeranong College
Canberra, ACT12-2012
Skills
- Customer relationship management
- Content creation
- Social media optimization
- Data analysis
- Collaboration skills
- Brand storytelling
- Industry trends
- Team collaboration
- Critical thinking
- Effective communication
- Adaptability
- Creative problem solving
- Salesforce proficiency
- Multitasking Abilities
CRM Experience
- Acted as a key link between frontline customer behaviour and head office teams, providing insights that supported digital marketing, CRM and loyalty initiatives.
- Contributed to email-led campaigns and promotional activity by identifying customer trends, common objections and engagement drivers across stores.
- Supported loyalty and retention strategies by educating customers on program benefits, identifying friction points, and feeding insights back to marketing and leadership teams.
- Analysed sales performance, customer purchasing patterns and campaign results to inform education content, messaging and future initiatives.
- Collaborated cross-functionally with marketing, education and retail stakeholders to ensure consistent, customer-first communication across channels.
- Supported brand launches, promotions and activations in fast-paced, high-volume environments, adapting messaging based on customer response and performance outcomes.
- Maintained a strong test-and-learn mindset, regularly refining approaches to customer engagement, education and communication to drive repeat purchase and loyalty.
References
Susan Smith (Susan Lillian)
Professional Makeup Artist & Owner, Smith Kit
Email: susan@susanlilian.com
Phone: 0417 517 748
Relationship: Professional Makeup Artist I have assisted for 5+ years
Gianni Borrelli
Freelance Social Media Consultant
Former TikTok LIVE Operations Manager – Australia & New Zealand
Email: gianniborrelli@icloud.com
Phone: 0432 032 427
Relationship: Long-time friend and professional industry contact
Timeline
Sales & Education Executive
Tarte Cosmetics
01.2024 - Current
Assistant Makeup Artist & Content Creator
Susan Lillian Makeup
01.2021 - Current
Freelance Makeup Artist
Various Brands & Talent
01.2017 - Current
High School Diploma -
Lake Tuggeranong College