Lauren Mallis
Newcastle,NSW
Summary
Results-driven communications and marketing professional with proven history of leading key accounts and delivering impactful campaigns. Vast experience in delivering strategic campaigns for the world's biggest brands spanning technology, FMCG, entertainment, tourism, CSR, electronics and sport.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Account Director
Adhesive
05.2021 - Current
- Worked in SLT role alongside agency lead to plan and implement staff training and development program to improve team competencies.
- Acted as the primary point of contact for high-value accounts, nurturing relationships and proactively identifying account and business growth opportunities.
- Established a solid reputation as a trusted advisor among clients through consistent delivery of exceptional service and results-driven strategies.
- Designed and delivered media training programs to upskill executive teams during media briefing process.
- Played an instrumental role in winning major new business pitches through persuasive presentations and strategic response.
- Lead the agency B Corp accreditation process.
- Spearheaded initiatives aimed at improving team morale, resulting in higher employee retention rates within the account management department.
- Implemented effective cost-saving measures, reducing overall expenses while maintaining high-quality service delivery.
Account Director
Adhesive
05.2021 - 07.2023
- Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
- Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
- Mentored junior team members, fostering a collaborative environment that encouraged professional growth.
- Conducted market research to identify trends and opportunities, informing data-driven decision-making for clients.
- Championed development of training programs for new account managers, ensuring high level of competence and professionalism across team.
- Delivered compelling presentations to executive-level stakeholders, effectively communicating value proposition of services.
- Cultivated long-term partnerships with stakeholders through consistent delivery of high-quality service and attention to client feedback..
Account Director
Hill+Knowlton Strategies
09.2018 - 02.2020
- Lead a dynamic, multi-market team delivering dual language communications campaigns across the Middle East.
- Acted as crisis lead to respond to issues during live events and campaigns - spanning reputation management, crowd and safety concerns, systems failure and artist cancellations.
- Managed a series of high level media campaigns for prominent annual sporting, culture and entertainment events.
- Implemented creative solutions for complex client and market specific challenges, showcasing quick thinking and adaptability to pivot mid campaign and under pressurised conditions.
- Secured new business through targeted prospecting efforts, expanding the company's client base driving revenue.
- Oversaw dynamic junior team across multiple markets.
- Collaborated cross-functionally with regional and international offices to produce best practice results and ensure continuity for brand messaging.
Senior Account Manager
Hill+Knowlton Strategies
08.2016 - 09.2018
- Managed a portfolio of retained and project clients, including: adidas, Porsche, Reebok, Spotify, Mubadala World Tennis Championship, FINA World Swimming Championships, Abu Dhabi Tourism Board Cultural activations, Abu Dhabi Formula One After Race Concerts.
- Acted as a key advisor for company, brand and government stakeholders to effectively implement tourism campaigns across the UAE
- Developed and presented a media training strategy to up and coming musicians to foster interview and communication skills.
- Maintained detailed records of all account activities, ensuring accurate reporting for upper management review purposes later on.
- Mentored junior account managers, fostering their professional growth and skills development within the company.
Account Manager
Adhesive
12.2013 - 08.2016
- Managed a range of clients, including lucrative Coca-Cola retainer and project portfolio.
- Implemented local media activations for Coca-Cola CSR campaign, travelling nationwide to deliver education and events to encourage moment in underprivileged youth
- Acted as a conduit between brand, stakeholder, media and talent, effectively managing communications planning and roll out of media activities.
Brand and Sponsorship Manager
Southern Cross Austereo
10.2010 - 10.2012
- Coordinated with content/on air and sales teams to ensure consistent messaging across all promotional materials, reinforcing brand identity and values.
- Oversaw social media marketing efforts related to promotions, driving increased online engagement among target audiences and brands.
- Planned and implemented A-Z of annual RSPCA charity fund raising event including a talent, volunteer, logistics and venue management.
- Championed corporate social responsibility and community first initiatives to build the businesses presence within the community and offer funding support across community groups.
- Fostered an ongoing relationship with Central Coast Mariners to provide live broadcast support at each home game.
- Managed all off site broadcasts, acting as key liaison between on air talent, programming, engineering, stakeholders and the public.
- Managed a team of 10 promotional staff members and daily schedules to ensure optimal community and on air presence.
Education
Bachelor of Media And Marketing - Media Studies
Southern Cross University
Lismore 01-2011
International Marketing (Study Abroad) - Marketing
Thomson Rivers University
Kamloops, British Columbia 01-2010
Skills
- Strategic planning
- Budget management
- Creative direction
- Campaign management
- Teamwork and collaboration
- Problem-solving
Accomplishments
Southern Cross University Exchange scholarship recipient (2010)
Southern Cross Austereo Rising Star Award Finalist (2014)
Middle East PR Awards (MEPRA), Gold Medal Winner -Campaign lead (2018, 2019)
Certification
AdSchool Advanced Strategic Planning - Advertising Council Australia
Timeline
Senior Account Director
Adhesive
05.2021 - Current
Account Director
Adhesive
05.2021 - 07.2023
Account Director
Hill+Knowlton Strategies
09.2018 - 02.2020
Senior Account Manager
Hill+Knowlton Strategies
08.2016 - 09.2018
Account Manager
Adhesive
12.2013 - 08.2016
Brand and Sponsorship Manager
Southern Cross Austereo
10.2010 - 10.2012
Bachelor of Media And Marketing - Media Studies
Southern Cross University
International Marketing (Study Abroad) - Marketing
Thomson Rivers University
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