LAUREN THANH NGUYEN

1. Marketing, Advertising, and Business Development

• Collaborate with the Marketing Manager to provide essential administrative support and ensure the smooth execution of marketing strategies.
• Assist in the creation, coordination, and distribution of marketing materials aligned with Brighton College’s brand identity.
• Manage and schedule content for social media platforms, engaging with the online community to enhance the college’s digital presence.
• Support content creation with a strong focus on storytelling to connect with both current and prospective students.

2. Event Coordination

• Play a key role in the planning and delivery of marketing events, serving as a liaison between the marketing team and event logistics to ensure seamless execution.
• Actively participate in on-site event delivery, contributing to the success and visibility of promotional activities.

3. Student Support and First Point of Contact

• Serve as the initial point of contact for student inquiries, providing accurate information about available support services and resources.
• Assist in the coordination and delivery of orientation programs to ensure a smooth transition for new students.
• Collaborate with campus staff and external support services to design and implement programs that support international students, and promote well-being, resilience, and academic success.
• Lead peer mentorship initiatives to foster a supportive, inclusive student community.
• Facilitate student connections to encourage academic, social, and personal development.

4. Feedback Collection and Analysis

• Collect and analyze student feedback to identify trends and areas for improvement in both student support services and marketing initiatives.
• Work with relevant stakeholders to implement changes informed by data and student input.

5. Compliance and Continuous Improvement

• Support continuous improvement initiatives by identifying and contributing to opportunities for operational enhancements.
• Stay informed of compliance requirements related to course progression and student attendance.

6. Other Duties

• Uphold Brighton College values, policies, and procedures in all actions.
• Represent the college professionally and ethically at all times.
• Promote an inclusive, respectful, and harassment-free environment.
• Comply with all workplace health, safety, and emergency procedures while ensuring personal and communal safety.

7. Security and Confidentiality

• Maintain the privacy of student and visitor information at all times.
• Ensure all records are stored securely and confidentially, with no sensitive materials left unattended in shared spaces.

8. General Responsibilities

• Foster a welcoming and inclusive environment for students, staff, and visitors.
• Ensure all communication is in English and culturally appropriate, particularly when engaging with individuals from non-English-speaking backgrounds.
• Support emergency procedures and contribute to the safety and well-being of the college community.

• Monitored Facebook, Instagram, Google review and other social media platforms to build customer connections.
• Wrote and uploaded quality posts for client's various social media pages, improving overall traffic.
• Engaged with clients and answered queries to promote brand-focused interactive and engaging content.
• Engaged with and responded to online audience through relevant comments.
• Assisted in the design of logos, business cards, brochures, and advertisements for the salons.
• Edited images and videos for use in various projects.

Fresh Nails & Beauty Supply Co. is a wholesaler of nail & beauty furniture and products. Additionally, It's the accredited branch of the Australian Massage and Beauty Institute in Sydney which offers the qualification for nail & beauty training programs.

Website: https://freshnailsbeautyqld.com.au/|https://www.ambi.edu.au/

• Developed social media content (Facebook, Instagram, Tiktok, etc.) and scheduled posts to coincide with target audience usage.
• Managed organization's social media presence by posting messages, answering posts and monitoring conversations.
• Monitored customer order process and addressed customer issues.
• Used Adobe Photoshop, Premiere, Canvas, Capcut, etc. to create images and videos for social media posts.
• Helped customers find specific products, answered questions and offered product advice. Demonstrated product features to align with customer needs.
• Arranged new merchandise with signage and appealing displays to encourage customer sales.
• Sold various products by explaining unique features and educating customers on proper application or usage.
• Answered product questions with up-to-date knowledge of sales and promotions.
• Contacted new and existing customers to outline benefits of products. And built strong relationships with clients to maintain loyalty and promote efficient operations.

Nhat Anh PTY LTD Co. is a study abroad consultant agency in VietNam, specialize in enrolling and applying for student visa to Australia, Canada and Japan.

Website: https://www.nhatanh-edu.com/

• Developed improved digital content for website and social media platforms.
• Developed social media initiatives and created daily content on Facebook, Instagram and emerging social platforms to engage current fans and acquire new ones.
• Set up and optimise Google AdWords/ paid Facebook advertisements to increase reaching level of the company's website.
• Provided guidance on academic course selection and career planning.
• Assisted students in developing strategies for successful transition into college or other post-secondary options.
• Advised parents on how to best support their children's educational development.
• Coordinated with school personnel to ensure continuity of services between home and school settings.
• Organized resources for study abroad events to recruit more clients.
• Hired, trained and supervised volunteers and support staff required for events.