LAUREN ISADORA SCHENKEL
Porto Alegre, RS,
Summary
Strategic Product & Buying Manager with 10+ years of experience in fashion retail, specializing in brand management, product strategy, assortment planning, international sourcing, trend analysis, and team leadership. Proven track record driving multimillion-dollar revenue growth, repositioning brands, optimizing assortments, and leading cross-functional teams.
Overview
11
11
years of professional experience
Work History
Brand Manager
LOJAS RENNER S.A.
01.2021 - 01.2025
- Led strategy, positioning, and product direction for major brands exceeding $180M annual revenue.
- Directed assortment strategy integrating trend insights, pricing, and business goals.
- Managed and developed an 8-person team.
- Oversaw the full product lifecycle including planning, development, OTB, buying, and production.
- Strengthened supplier base across global markets.
- Partnered with Visual Merchandising to enhance brand expression.
- Conducted global trend research (USA, Europe, Asia).
- Implemented markdown strategies optimizing margin and sell-through.
- Key Achievements:
- Significant revenue growth driven by data-based assortment and pricing decisions.
- Repositioned key categories, elevating competitiveness and brand clarity.
- Selected to lead the strategic turnaround of Marfinno.
- Advanced sustainability initiatives in materials and processes.
Buyer
LOJAS RENNER S.A.
01.2018 - 01.2021
- Managed product KPIs and strategic reporting.
- Built assortments with Design teams.
- Led international sourcing from India, China, and Bangladesh.
- Directed production tracking, delivery, and inventory strategy.
Trainee Buyer
LOJAS RENNER S.A.
01.2017 - 01.2018
Product Analyst
LOJAS RENNER S.A.
01.2016 - 01.2017
Product Assistant
LOJAS RENNER S.A.
01.2014 - 01.2016
Education
Postgraduate Program - Business Administration & International Business
UC Berkeley
California, USA01.2013
Bachelor's Degree - International Relations
ESPM
Brazil01.2011
Skills
- Product Strategy & Assortment Planning
- Buying & International Negotiation
- Brand Positioning & Lifecycle Management
- Trend, Market & Consumer Insights
- Team Leadership & Collaboration
- Inventory, OTB & Margin Management
- Supplier Development
- Merchandising Strategy Pricing Markdown Optimization
- Omni-channel Retail BI Tools (Power BI, MicroStrategy)
- PLM & RPM Systems
Websites
LANGUAGES
English: Fluent
Spanish: Intermediate
Timeline
Brand Manager
LOJAS RENNER S.A.
01.2021 - 01.2025
Buyer
LOJAS RENNER S.A.
01.2018 - 01.2021
Trainee Buyer
LOJAS RENNER S.A.
01.2017 - 01.2018
Product Analyst
LOJAS RENNER S.A.
01.2016 - 01.2017
Product Assistant
LOJAS RENNER S.A.
01.2014 - 01.2016
Bachelor's Degree - International Relations
ESPM
Postgraduate Program - Business Administration & International Business
UC Berkeley
ADDITIONAL INFORMATION
- International travel experience across USA, Europe & Asia.
- Tools: Power BI, MicroStrategy, PLM, RPM.
- Open to roles in Buying, Product Strategy, Brand Management.