Yen Kit Kelvin Lau
Macgregor,Queensland
Summary
Dynamic professional Digital Marketing Manager with 6+ years’ digital marketing experience in planning and executing SEO, SEM, mobile, and social media marketing strategies and with 5+ years' experience in controlling budgets and account management in APAC. Well versed in maintaining, posting and analysing social media content across diverse formats. Known for possessing superb communication skills and is someone who can build up rapport easily, find out exactly what clients need, and then present them with a wide range of services and solutions. Currently looking for a suitable position with a company that values passion, positivity, and integrity.
Overview
9
9
years of professional experience
Work History
Digital Marketing Manager
ZumVet Limited
05.2021 - 03.2022
- Developed ZumVet's regional digital user acquisition strategy
- Drove performance marketing campaigns and leverage analytics to meet business objectives
- Managed marketing funnel performance and provide insights based on conversion across each stage on Google & Facebook
- Collaborated with marketing and product teams to optimize conversion funnel by testing creatives, content and channels
- Continually analysed effectiveness of campaigns to deliver actionable insights and recommendations
- Increased website traffic by developing and implementing a comprehensive SEO strategy
Digital Marketing Strategist
Cogney Limited
07.2018 - 01.2020
- Developed and implemented effective SEO and PPC strategies for various clients, including prominent brands such as Calvin Klein, Pernod Ricard, Globber, The JIA Group, and Casetify
- Set up and manage ad accounts on Google AdWords, Facebook, and Instagram with rigorous attention to CPA
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages
- Continuously perform A/B tests and optimize audiences, bidding strategies, targeting options, and creative
- Analysed site browsing behaviour data to inform new user experience designs and functionality
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends
- Support SEO clients with keyword research, technical web site audit, link building prospecting, and visualization through Power Bi
- Managed budget for SEM campaigns and created ad content.
Digital Strategist
Endless Hawaiian Tour
11.2017 - 05.2018
- Acquired customers through different social media channels and mobile apps
- Provided private tours for tourists and customized travel experience based on customers' interests, weather conditions, and purposes
- Created a friendly and warm environment and handle expectations
- Partnered with other local travel agencies and hotels to increase customer base.
Account Executive
Fetch Media Hong Kong Limited
08.2016 - 10.2017
- Developed comprehensive mobile marketing solutions to multiple clients (Hotels.com, Blizzard, Disney, Canon, Pringles)
- Worked closely with international internal teams on day-to-day operational processes including campaign set-up, trafficking, troubleshooting, fraud identification, app store optimization
- Managed and set up user acquisition and retargeting campaigns, including media planning and buying for 11 countries in APAC
- Experience in data analytics on Google UAC and Facebook
- Held up presentations for specific APAC clients and provided insight on a weekly basis
- Controlled budget for campaigns over $500K USD Monthly and sorted out suitable vendors based on the KPIs.
Social Media & Customer Service Representative
Pandcha Limited
11.2015 - 07.2016
- Worked with major clients and helpers in the Middle east and the Asia Pacific region
- Managed social media strategies, social content, and campaigns on Facebook, Twitter, Instagram, and Youtube
- Coordinated any online and offline marketing events and PR efforts.
Founder
Online Sneaker Store - Instagram (Side Business)
08.2014 - 12.2015
- Prepared a platform to showcase different products to potential online customers
- Gained 2,000+ followers by using hashtags and other growth hacking techniques
- Handled customers' expectation by providing pre-sales and post-sales customer services; Increased sales and created the eWOM effects
- Completed market research and targeted on overseas customers.
Senior Financial Services Analyst
Crown Worldwide Holdings Limited - Relocations
04.2013 - 08.2014
- Provided global expense management services to Unilever; Saved up over 30% of annual budget
- Communicated globally with expats and mobility consultants and managed their expectation
- Handled transactions to global vendors for over 100,000 Euros daily
- Developed a personal workflow in order to increase overall efficiency for approvals; Benefited the whole expense team and minimized human errors on numbers.
Education
Master of Environment -
Griffith University
Nathan, Brisbane, Australia12.2023
Master of Science - Marketing
City University of Hong Kong, College of Business
Hong Kong12.2015
Bachelor of Science: Finance & Technology Management -
Indiana University, Kelley School of Business
Bloomington, Indiana, United States05.2012
Associate of Science: Business Administration -
Santa Monica College
Santa Monica, California, United States06.2009
Skills
- Account Management
- Ahrefscom
- Budgeting
- Data Analytics
- eDM
- Generative AI
- Google, Facebook & Instagram Ads
- Google Data Studio
- Google Search Console
- Google Analytics
- Google UAC
- KPI Monitoring
- Market Analysis
- Media planning and buying
- Microsoft Excel including what-if analysis, pivot table, and multiple functions
- Oracle, UML, Linux, SAP, Visio, Oxygen, and Visual Basic
- Power Bi
- Presentations
- Programmatic
- SEO, SEM, PPC
- Shopify
- Website Audit
Hobbies and Interests
- Volunteering Experience - Help rebuilding the community in New Orleans after hurricane "Katrina", WWF "Save Tigers Now"
- Traveling, Swimming, Personal Fitness, Hiking, Kayaking, Networking, TED
Languages
Chinese (Cantonese)
Native or Bilingual
English
Full Professional
Chinese (Mandarin)
Full Professional
Timeline
Digital Marketing Manager
ZumVet Limited
05.2021 - 03.2022
Digital Marketing Strategist
Cogney Limited
07.2018 - 01.2020
Digital Strategist
Endless Hawaiian Tour
11.2017 - 05.2018
Account Executive
Fetch Media Hong Kong Limited
08.2016 - 10.2017
Social Media & Customer Service Representative
Pandcha Limited
11.2015 - 07.2016
Founder
Online Sneaker Store - Instagram (Side Business)
08.2014 - 12.2015
Senior Financial Services Analyst
Crown Worldwide Holdings Limited - Relocations
04.2013 - 08.2014
Master of Environment -
Griffith University
Master of Science - Marketing
City University of Hong Kong, College of Business
Bachelor of Science: Finance & Technology Management -
Indiana University, Kelley School of Business
Associate of Science: Business Administration -
Santa Monica College
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