Leah LYU
Hong Kong
Summary
Creative and driven Business Administration (Global Entertainment) student at Hong Kong Baptist University, passionate about the entertainment industry. Experienced in event planning, team leadership, and creative development, with a proven track record in marketing and social media management. Fluent in English, Mandarin, and Cantonese, with strong communication and organizational skills. Eager to contribute to Hong Kong Disneyland with enthusiasm and industry insights.
Overview
2
2
years of professional experience
Work History
Social Media Coordinator/Curatorial Assistant
Muse Garden
01.2025 - 04.2025
- Manage social media platforms (Instagram, WeChat, TikTok) to enhance brand visibility and engagement. Create and schedule content, analyze performance metrics, and optimize strategies to increase follower growth by 20%.
- Assist in the planning and execution of art exhibitions, including artist coordination, event logistics, and promotional campaigns. Collaborate with cross-functional teams to ensure seamless event operations.
Marketing Intern
Versino
06.2024 - 08.2024
- Assisted in developing and executing marketing campaigns for seasonal collections, focusing on merchandise promotion and brand storytelling, resulting in a 15% increase in online sales.
- Worked closely with HR and creative teams to align marketing strategies with company culture and brand identity, ensuring cohesive messaging across all platforms.
- Managed Taobao, TikTok, and WeChat accounts, conducted live streams to showcase products, and engaged with customers to boost brand interaction and customer satisfaction.
President
Mandarin Drama Performance Association
01.2023 - 04.2024
- Led and organized three major theatrical productions, attracting over 140 attendees per show.
- Managed sponsorships, securing over HKD 80,000 in funding from 10+ sponsors, including CL Prime and HKBU Student Affairs.
- Directed team operations, training, and event coordination for a 60-member organization.
- Developed marketing strategies through social media, posters, and partnerships to enhance public engagement.
Education
Bachelor of Business Administration - Global Entertainment
Hong Kong Baptist University
06.2026
Skills
- Marketing & Social Media: Proficient in TikTok, Xiaohongshu, Instagram, WeChat, and Facebook Experienced in content creation, campaign management, and analytics
- Event Planning & Execution: Skilled in organizing large-scale events, managing budgets, and coordinating cross-functional teams
- Communication & Collaboration: Fluent in English (IELTS 70), Mandarin (Native), and Cantonese (Basic) Experienced in working with international teams and artists
- Creative Development: Strong background in creative entrepreneurship, performance planning, and content curation
Timeline
Social Media Coordinator/Curatorial Assistant
Muse Garden
01.2025 - 04.2025
Marketing Intern
Versino
06.2024 - 08.2024
President
Mandarin Drama Performance Association
01.2023 - 04.2024
Bachelor of Business Administration - Global Entertainment
Hong Kong Baptist University
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