Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Interests
Timeline
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Leana Cheng

Sydney,NSW

Summary

Dynamic Client Success Manager with a proven track record of driving client satisfaction and loyalty through strategic relationship management and innovative problem-solving. Expertise in fostering team collaboration and adapting to evolving needs ensures impactful outcomes aligned with organisational goals. Adept at strategic planning, recognised for strong communication and leadership skills, consistently delivering results in high-pressure environments. Known for building lasting relationships that enhance client retention and business growth.

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Senior Client Success Manager

Newscorp Australia
2022 - Current
  • Led client onboarding initiatives, enhancing satisfaction and retention rates.
  • Developed strategic account plans to drive revenue growth and customer engagement.
  • Increased client retention by proactively addressing potential challenges and providing strategic recommendations for improvement.
  • Conducted regular performance reviews, ensuring alignment with client objectives and expectations.
  • Mentored junior team members, helping them develop necessary skills for successful career progression in Client Success Management.

Digital Marketing Officer

St Luke’s Care
01.2019 - 2022
  • Managed PPC advertising campaigns on Google Ads and Meta, optimising ad spend for maximum ROI.
  • Developed and implemented digital marketing strategies enhancing brand visibility and engagement.
  • Led initiatives to integrate new technologies, enhancing workflow efficiency and marketing reach.
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Developed and deployed content marketing strategies to improve organic search traffic.

Marketing Officer

Mindconnect Australia
01.2019 - 2022
  • Managed Shopify e-commerce operations, ensuring a seamless and engaging user experience that drives conversions.
  • Created and managed social media content strategies to strengthen brand identity and engagement across key platforms.
  • Designed and produced targeted marketing materials to enhance the customer journey and align with audience insights.
  • Planned and executed paid advertising campaigns to optimise performance and increase sales revenue.
  • Developed and implemented a streamlined logistics plan to improve efficiency and support daily operational needs.

Sales Representative

Snooze
01.2018 - 01.2019
  • Relationship management with clients and suppliers to nurture customer loyalty and trust.
  • Developing and conducting high ticketed sales funnels to increase sales and customer experience.
  • KPI and Budget management was reported and presented to the franchise owner and Company management.
  • Developed and applied logistic plans to more effectively delivery goods to customers.

Store Manager

Sunnylife Australia
01.2017 - 01.2018
  • Coordinating and executing marketing activities to increase brand awareness.
  • Staff management and training employees about product knowledge and sales techniques.
  • KPI and Budget management based on sales performance and reporting to the Area Manager.
  • Inventory management was based trendy products that are applicable to the targeted audience to increase purchase rates and large volume of sales.
  • Strategic Visual Merchandise planning to create a better customer experience and product exposure.

Education

MBA - Marketing

Centaur Media PLC
01-2023

Bachelor of Business - Marketing

University of Western Sydney
01-2021

High School - undefined

Ambarvale High School
01.2015

Skills

  • Strategic communications
  • Client relations
  • Customer retention
  • Staff mentoring & leadership
  • Revenue growth
  • Business development
  • Stakeholder management
  • Teamwork and collaboration
  • Attention to detail
  • Problem-solving
  • Excellent communication
  • Active listening

Accomplishments

  • Newscorp Australia - Behaviour Awards | Integrity
  • Newscorp Australia - Leaders Award
  • Average Client Retention Rate - 98%
  • Client Initiative Launch - Unified Goal

Certification

  • Google Ad Search Certification, Google
  • Google Ads (Adwords) Management, University of Sydney
  • Facebook Advertising, University of Sydney
  • Advance Facebook Advertising, University of Sydney

Interests

  • Dancing
  • Muay Thai
  • Content Creation
  • Adventure Travel

Timeline

Digital Marketing Officer

St Luke’s Care
01.2019 - 2022

Marketing Officer

Mindconnect Australia
01.2019 - 2022

Sales Representative

Snooze
01.2018 - 01.2019

Store Manager

Sunnylife Australia
01.2017 - 01.2018

High School - undefined

Ambarvale High School

Senior Client Success Manager

Newscorp Australia
2022 - Current

MBA - Marketing

Centaur Media PLC

Bachelor of Business - Marketing

University of Western Sydney
Leana Cheng