Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

Leanne Meli

Brunswick, Melbourne

Summary

Dynamic Customer Business Manager with a proven track record at Blackmores, excelling in building strong client relationships and driving revenue growth. Leveraging analytical thinking and effective communication, I successfully executed targeted marketing campaigns, enhancing brand awareness and client engagement, while mentoring teams to achieve exceptional performance.

Customer relationship expert with strong focus on delivering impactful business results. Skilled in team collaboration, strategic planning, and driving performance in dynamic environments. Known for adaptability, reliability, and fostering positive client relationships. Proficient in data analysis, sales strategy, and cross-functional communication, consistently exceeding targets and expectations.

Experienced with managing customer accounts and enhancing business strategies for growth. Utilizes relationship-building skills to improve client satisfaction and drive revenue. Track record of effective team collaboration and problem-solving to meet dynamic business needs.

Customer-focused professional with substantial experience in business management, adept at fostering client relationships and driving market growth. Known for collaborative approach and achieving results, adaptable to changing needs and environments. Proficient in strategic planning and account management, embodying reliability and flexibility.

Overview

21
21
years of professional experience

Work History

Customer Business Manager - Veterinary Channel

Blackmores
06.2024 - Current
  • Mentored junior team members, providing guidance on best practices and professional development opportunities.
  • Executed targeted marketing campaigns resulting in increased brand awareness and lead generation.
  • Analyzed market trends to identify new opportunities for expanding the company''s clientele base.
  • Developed long-lasting client relationships through consistent communication and personalized service.
  • Cultivated a collaborative work environment by encouraging open communication among team members resulting in improved overall performance levels.
  • Provided outstanding customer support by promptly addressing concerns and implementing effective solutions.
  • Drove revenue growth by identifying untapped market segments and strategically targeting them with tailored promotional campaigns.
  • Delivered engaging sales presentations, effectively communicating the value of products and services to potential clients.
  • Managed high-profile accounts, ensuring exceptional service delivery and fostering strong partnerships.
  • Enhanced customer satisfaction by addressing and resolving complex inquiries and issues.

Category Executive

BioCeuticals
05.2022 - 05.2024
  • Ensured compliance with relevant regulations governing product specifications, labeling requirements, safety standards among others within the category portfolio.
  • Developed strong relationships with suppliers for better negotiation terms and improved supply chain efficiency.
  • Enhanced product visibility by optimizing category assortment and shelf placement.
  • Managed inventory levels to reduce stockouts while minimizing excess inventory costs.
  • Collaborated with cross-functional teams to develop innovative merchandising solutions for improved customer experience.
  • Led successful product launches that contributed significantly to the overall category growth.
  • Optimized SKU assortments based on sales data analysis, resulting in higher turnover rates and improved margins.
  • Analyzed market trends to identify growth opportunities and implemented strategies accordingly.
  • Developed comprehensive category plans that encompassed detailed action steps around pricing, promotions, ranging decisions ultimately delivering against set financial objectives like top-line growth targets or desired profitability metrics.
  • Collaborated closely with research and development teams during ideation stage all way through commercialization phase ensuring successful product introductions into market space.
  • Incorporated suggested changes to layouts and promotions to drive sales.
  • Compiled and analyzed data to determine approaches to improve sales and performance.

Customer Business Manager - Part Time

Pure Animal Wellbeing - Blackmores Group
07.2010 - 05.2022
  • Implemented customer retention strategies, leading to a significant increase in repeat business.
  • Coordinated customer events to strengthen relationships, foster loyalty, and promote new product offerings.
  • Established effective communication channels between departments enhancing operational efficiency.
  • Conducted comprehensive performance analyses to identify areas for improvement and optimize operations.
  • Oversaw regular staff training sessions aimed at improving skills knowledge bases while boosting employee engagement.
  • Built relationships with customers and community to establish long-term business growth.
  • Managed accounts to retain existing relationships and grow share of business.

National Sales Manager

Pure Animal Wellbeing
06.2008 - 07.2010
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Attended events, training seminars, and manufacturer product showcases.
  • Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
  • Met with customers to give sales presentations, negotiate contracts and promote services.
  • Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
  • Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
  • Managed national sales programs, supervised 5sales representatives and evaluated KPIs for promotional opportunities.
  • Developed comprehensive training programs for new hires which resulted in reduced ramp-up time and improved productivity.
  • Enhanced communication within the sales team through regular meetings, updates, and training sessions.
  • Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
  • Received [Type] award for outstanding leadership and strong commitment to operational excellence.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Increased sales volume and expanded product line to new veterinary wholesalers.
  • Won new veterinary business growing new relationships and share of business.

Victoria Sales Manager - Veterinary Channel

Pure Animal Wellbeing
01.2008 - 06.2008
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Developed strong product knowledge to provide informed recommendations based on individual customer needs.
  • Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.
  • Exceeded performance metrics consistently, earning recognition as a top performer within the team.
  • Implemented rewards program that encouraged repeat business and strengthened customer relationships.

Territory Manager - Veterinary Channel

Hill's Pet Nutrition Inc.
03.2004 - 01.2008
  • Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Expanded territory coverage by strategically identifying and targeting high-potential accounts.
  • Delivered customized solutions tailored to individual client needs, increasing overall customer satisfaction levels significantly.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • Demonstrated exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively.
  • Attended trade shows and industry events to promote company products and services.
  • Organized regular training sessions for team members to enhance their product knowledge and overall sales skills.

Education

MBA -

Melbourne Business School
Melbourne, VIC
10-2010

Bachelor of Engineering - Chemical Engineering

RMIT University
Melbourne, VIC
12-1999

Skills

    Building strong customer relationships

    Strong selling and relationship building skills

    Use data effectively to drive sales insights and process

    Effective technical sales presentation skills

    Strong collaborations and team building skills

    Strong technical aptitude

  • Teamwork and collaboration
  • Customer service
  • Teamwork
  • CRM software proficiency
  • Attention to detail
  • Excellent communication
  • Organizational skills
  • Active listening
  • Relationship building
  • Rapport and relationship building
  • Product knowledge
  • Customer relationship management
  • Analytical thinking
  • Sales processes
  • Presentations and public speaking
  • Solution selling
  • Objection handling
  • Presentation skills

Interests

Cooking

Exercise and keeping healthy

  • Enjoy hobbies that combine physical activity with outdoor exploration
  • Volunteering for MerriBek council via the Casserole Club program
  • I enjoy cooking for friends and family gatherings
  • Growing herbs, vegetables, or fruits in home gardens
  • Food Tourism
  • Volunteering with youth sports programs as a Team Manager
  • Italian travel and language study

Timeline

Customer Business Manager - Veterinary Channel

Blackmores
06.2024 - Current

Category Executive

BioCeuticals
05.2022 - 05.2024

Customer Business Manager - Part Time

Pure Animal Wellbeing - Blackmores Group
07.2010 - 05.2022

National Sales Manager

Pure Animal Wellbeing
06.2008 - 07.2010

Victoria Sales Manager - Veterinary Channel

Pure Animal Wellbeing
01.2008 - 06.2008

Territory Manager - Veterinary Channel

Hill's Pet Nutrition Inc.
03.2004 - 01.2008

MBA -

Melbourne Business School

Bachelor of Engineering - Chemical Engineering

RMIT University

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Leanne Meli