Summary
Overview
Work History
Education
Skills
Websites
Interests
Timeline
SACHS GERACE LAWYERS
CARBAL MEDICAL SERVICES
BEST WILSON BUCKLEY
Publications
Generic

Leanne Sidor

Toowoomba

Summary

Working primarily across the Adobe CC/Suite, and Wordpress but not limited to, having experience with third party programs such as upxin.com, invisionapp.com, project management programs such as Teamwork, Trello, Asana, Monday as well as EDM applications such as Campaign Monitor, Vision6 and Mailchimp. A typical day might look like.....Attend to new support requests - create a landing page with a RSVP funnel syncing to calendars, ux design responding to page flow improvements/campaigns - eg popup form CTA/website layout, set up EDM, staging site production, advertorial.....video edit, emails to clients, social post design and onboard new clients, one day will never be the same.

Experienced with creating and managing digital marketing campaigns that align with business objectives. Utilizes SEO, content marketing, and social media strategies to enhance online presence and drive user engagement. Track record of analyzing data to optimize marketing performance and achieve measurable results.

Digital marketing professional with proven track record in developing and executing comprehensive marketing strategies. Known for fostering strong team collaboration and consistently delivering impactful results. Expertise in SEO, content creation, and data analytics with proactive and adaptable approach to changing market dynamics.

Qualified [Desired Position] with solid background in digital marketing strategy and campaign execution. Developed and managed multiple successful marketing initiatives, leading to enhanced brand visibility and customer engagement. Proven ability to leverage SEO and social media marketing to drive traffic and generate leads.

Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.

Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

Seasoned [Job Title] offering [Number] years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.

Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

9
9
years of professional experience

Work History

Digital Marketing Specialist

Australian Events Marketing
03.2022 - 07.2022
  • Implemented new strategies to improve click-through rates and conversion.
  • Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
  • Strengthened online presence by creating engaging social media content and managing multiple platforms.
  • Created social media content with innovative brand messaging to support new product launches.
  • Enhanced user experience on the company website through strategic design updates and content improvements.
  • Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
  • Created compelling content for various digital channels, enhancing engagement and encouraging shares.
  • Improved social media presence by creating and managing content across platforms, leading to higher brand visibility.
  • Increased website traffic through comprehensive SEO strategies, including keyword optimization and backlink development.
  • Tailored advertising strategies to different segments, achieving higher relevance and response rates.
  • Created content strategies for digital media.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
  • Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
  • Optimized company website to improve engine ranking, user experiences and conversion rates.
  • Increased brand visibility by developing and implementing data-driven digital marketing strategies.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
  • Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
  • Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
  • Optimized e-commerce campaigns through A/B testing to increase online sales.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
  • Increased brand awareness with ambassador partnerships and targeted email campaigns.
  • Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Enhanced online customer experience by optimizing website design and functionality, which led to increased user satisfaction.
  • Fostered partnerships with influencers and content creators to expand reach and authenticity of brand messaging.
  • Developed and executed targeted email marketing campaigns to enhance customer engagement and retention.
  • Analyzed performance metrics to identify trends and areas for improvement, informing future strategies.
  • Educated team members on latest digital marketing trends and technologies, fostering culture of continuous learning.
  • Boosted conversion rates with implementation of A/B testing for landing pages and ad copy.
  • Revitalized underperforming ad campaigns by refining targeting criteria and creative elements.
  • Facilitated collaboration between marketing and product development teams to ensure cohesive messaging and product positioning.
  • Negotiated with vendors and service providers for cost-effective solutions, improving marketing efficiency.
  • Implemented GDPR compliance measures for all digital marketing activities, ensuring data privacy and security.
  • Managed PPC campaigns, adjusting bids and keywords to maximize ROI.
  • Tracked and reported on campaign performance, providing actionable insights for continuous optimization.
  • Led cross-functional teams in development of integrated marketing campaigns, strengthening brand identity.
  • Conducted detailed market research to inform strategic planning and decision-making.
  • Coordinated with sales teams to align digital marketing efforts with sales objectives, resulting in synchronized growth.
  • Streamlined digital marketing processes by introducing automation tools, saving time and resources.
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Designed paid client ads for use on diverse social media platforms.
  • Created customized marketing materials to increase product awareness.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Optimized website content and images to improve search engine rankings.
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Managed search engine marketing budgets and tracked campaign performance.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • Cultivated relationships with search engine providers to gain industry insights and determine prospects.
  • Researched and analyzed industry trends to inform search marketing strategies.

Graphic Designer

Our News PTY LTD
01.2022 - 07.2022
  • Company Overview: Newspaper Ads and Print Design www.our-news.com.au/
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Conceptualized creative designs for print materials, banners, and signs.
  • Created digital image files for use in digital and traditional printing methods.
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
  • Employed design fundamentals when selecting typography, composition, layout, and color in design work.
  • Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
  • Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
  • Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
  • Completed final touches for projects such as images sizes and font selection.
  • Met with customers to present mockups and collect information for adjustments.
  • Completed final touches for projects before rollout.
  • Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
  • Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
  • Researched industry trends to stay current on best practices in graphic design.
  • Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Conducted design workshops for clients, enhancing their understanding of brand development.
  • Generated comprehensive style guides for clients, ensuring brand consistency.
  • Increased user engagement with creation of intuitive website layouts.
  • Created visual concepts for special events that increased participant engagement.
  • Led rebranding campaign that significantly increased market presence.
  • Collaborated closely with marketing teams to create cohesive designs for campaigns.
  • Coordinated with external agencies to ensure alignment with branding strategies, maximizing impact.
  • Optimized website graphics for faster loading times, improving user experience.
  • Elevated customer satisfaction by personalizing graphic design solutions.
  • Spearheaded development of internal photo library, streamlining design process.
  • Improved team collaboration with introduction of cloud-based design tools.
  • Enhanced brand visibility by designing innovative marketing materials.
  • Implemented new design software to improve team productivity and project outcomes.
  • Reduced production costs by negotiating better rates with print vendors.
  • Created engaging social media content, boosting online interaction.
  • Facilitated transition to digital advertisements, broadening audience reach.
  • Maintained up-to-date knowledge of design trends, ensuring modern and appealing creations.
  • Achieved consistent look and feel across all company materials, reinforcing brand identity.
  • Created logos and branding materials for various clients, which increased brand recognition and customer engagement.
  • Streamlined project workflows, ensuring timely delivery of design projects.
  • Created logos, illustrations and typography for various organizations.
  • Edited and enhanced existing artwork and graphics.
  • Developed graphics and visual content for social media campaigns.
  • Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
  • Created original artwork for range of print, web and video projects.
  • Applied color theory and composition techniques to construct appealing designs.
  • Created artwork for product packaging and promotional materials.
  • Developed original designs for print media, magazines and newspapers.
  • Collaborated with other designers to create visually appealing graphics for range of print and digital media.
  • Implemented feedback and suggestions from clients to improve designs.
  • Utilized typography techniques to create compelling designs.
  • Worked with clients to gather and define requirements, establish scopes, and manage project milestones.

Marketing Officer

TUFF Australia
01.2019 - 01.2021
  • Company Overview: Lead/Senior Graphic Designer - Brand & Marketing Solutions www.tuffaustralia.com.au

Senior Graphic Designer

Fast Firms
01.2014 - 01.2019
  • Company Overview: Brand & Marketing Solutions fastfirms.com

Freelance

USQ Student Guild
01.2017 - 01.2018
  • Company Overview: Annual Report, Flyers, Digital Banners, Landing page studentguild.com.au/video-games-room-level-up

Freelance

Straightsell - E Commerce
01.2015 - 01.2017
  • Company Overview: Custom Homepage Design for their Clients straightsell.com.au

Freelance

Outback Traders - Western Boots & Hats
01.2016 - 01.2016
  • Company Overview: E-commerce Website | Social Media Marketing | Print Design outbacktraders.com.au

Education

Traineeship -

Downs Microsystems
01.2014

Diploma - Graphic Design

SQIT, Toowoomba QLD
Toowoomba, QLD
01.2013

Skills

  • ADOBE INDESIGN
  • ADOBE PHOTOSHOP
  • ADOBE ILLUSTRATOR
  • FINAL CUT PRO - VIDEO EDITING
  • PROJECT MANAGEMENT
  • CONCEPT DEVELOPMENT
  • WORDPRESS WEBSITES
  • PRESENTATIONS
  • Social media marketing
  • Digital marketing
  • SEO
  • Detail-oriented
  • Video editing
  • Content creation
  • Market research and analysis
  • Digital marketing management
  • Marketing strategies
  • Social media tools
  • Email marketing campaigns
  • Search engine optimization
  • Creative problem solving
  • Google business suite
  • Data analysis
  • Multi-channel marketing
  • Google analytics
  • Strategic planning
  • Data analytics
  • Campaign management
  • WordPress management
  • Customer relationship management (CRM)
  • Web analytics
  • Technical SEO
  • Graphic design
  • Sales funnel optimization
  • Testing and optimization
  • Video marketing
  • MailChimp
  • Search engine optimization (SEO)
  • Google analytics setup
  • Keyword research
  • Link building
  • Customer service
  • Project management
  • Competitor analysis
  • Relationship building
  • Mobile marketing
  • Adobe creative suite
  • Campaign planning
  • Google adwords
  • Retargeting campaigns
  • Influencer marketing
  • Landing page design
  • Brand strategy
  • Chatbot marketing
  • Report preparation
  • Campaign execution
  • Marketing programs
  • E-commerce strategy
  • Performance evaluation
  • Delivering presentations
  • Launch preparation
  • Strategize SEO plans
  • Marketing automation
  • Creative thinking
  • Content development
  • Online media campaigns
  • Client relationship management
  • Market research

Interests

  • Enjoy participating in [activity] for overall physical and mental well-being
  • I enjoy sketching and drawing, which helps improve my creativity and attention to detail
  • I enjoy helping others and giving back to the community
  • Watching Movies and TV Shows
  • Creating digital artwork using software like Photoshop, Illustrator, or Procreate
  • Mindfulness Practices
  • Yoga
  • Gardening
  • Blogging
  • Horseback Riding

Timeline

Digital Marketing Specialist

Australian Events Marketing
03.2022 - 07.2022

Graphic Designer

Our News PTY LTD
01.2022 - 07.2022

Marketing Officer

TUFF Australia
01.2019 - 01.2021

Freelance

USQ Student Guild
01.2017 - 01.2018

Freelance

Outback Traders - Western Boots & Hats
01.2016 - 01.2016

Freelance

Straightsell - E Commerce
01.2015 - 01.2017

Senior Graphic Designer

Fast Firms
01.2014 - 01.2019

Diploma - Graphic Design

SQIT, Toowoomba QLD

Traineeship -

Downs Microsystems

SACHS GERACE LAWYERS

  • Strata lawyers Sydney at Sachs Gerace Lawyers is a specialist law firm with over 25 years practising at the forefront of strata and community title law. Recognising the particular needs of the Strata and Community Title industry, David Sachs and his team continue to provide specialist legal services to Strata and Community Title clients.
  • WEBSITE PSD DESIGN | WORDPRESS SITE
  • Strata law firm publication, available online here and in print.

CARBAL MEDICAL SERVICES

  • Established in 2002, Carbal Medical Services is an award-winning community-responsive Aboriginal Medical Service (AMS) with clinics, services and programs operating across Toowoomba, Warwick and the Darling Downs.
  • Provide medical and community services available; dramatically improving the health outcomes for our mob and for future generations!
  • ANNUAL REPORTS | PRINT & DIGITAL DESIGN
  • Carbal Aboriginal and Torres Strait Islander Health Services Limited
  • ACN: 611 551 369
  • Trading as - Carbal Medical Services
  • ABN: 50 275 271 535

BEST WILSON BUCKLEY

  • Family Law Lawyers - Toowoomba, Brisbane, Ipswich and North Lakes
  • BRAND AWARENESS | DIGITAL | PRINT
  • Family law firm publication, available online here and in print.

Publications

  • Ross Ole B Agr Sc, B Com, ADFS (FP), founder of Proventus Planners, developed his approach to money and managing risk while working in agriculture, agribusiness, and banking. He loves working with country doctors and doctors from overseas to lay the foundation for a sound financial future.
  • MAGAZINE LAYOUT & DESIGN
  • Proventus Magazine
  • ‘How to choose a Financial Advisor’ and many more helpful articles to help you navigate your financial journey and more.
  • Composition and Typography
  • Magazine Anatomy
  • Headline
  • Intro/Deck
  • Byline
  • Pull quotes
  • Master pages - page numbers/footer
  • Layout & design
  • Typography
  • Image captions
  • Imagery
  • White space

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Leanne Sidor