Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Leeanne Coghlan

Leeanne Coghlan

McMahons Point,NSW

Summary

A visionary and results-oriented leader with a proven track record of transforming operations, driving organisational growth, and cultivating high-performing teams in the Professional Services space. Recognised for building and mentoring diverse teams, scaling operations, and optimising business performance across APAC, Japan, and global regions. Known for delivering strategic business solutions, establishing governance frameworks, and implementing standardised, data-driven processes that ensure operational consistency, efficiency, and profitability. Passionate about fostering a culture of continuous improvement, empowering teams to succeed, and aligning operations with broader organisational goals to drive both short-term performance and long-term sustainability. Proven ability to lead in complex, fast-paced environments, balancing strategic oversight with hands-on execution to deliver measurable outcomes and business success.

Overview

13
13
years of professional experience

Work History

Business Operations Leader - APAC

Salesforce - Professional Services
03.2018 - 04.2023


Led and scaled professional services operations across APAC & Japan, ensuring operational rigour, financial tracking, and business performance optimisation. Drove consistency across the region while aligning sales forecasting, resource planning, and revenue tracking to maximise utilisation, profitability, and efficiency.


  • Developed and implemented a Business Performance Scorecard, tracking sales forecasting, revenue, margins, utilisation, and capacity planning, leading to global adoption and improved decision-making.


  • Achieved 95% forecasting accuracy by refining data validation, pipeline assessment, and revenue projections, enabling leadership to optimise profitability and scale operations effectively.


  • Designed and launched real-time Tableau dashboards, integrating Salesforce CRM, OpenAir, and Oracle data to provide live insights into revenue trends, project margins, bill rates, and utilisation—used for daily operational management and quarterly business reviews.


  • Optimised resource & capacity planning through rolling 3- and 6-month sales forecasting, integrating sales pipeline insights into workforce planning to maximise utilisation and protect profit margins.


  • Streamlined engagement lifecycle processes, enhancing project efficiency, adoption, and compliance, ensuring thorough documentation from proposal to completion.


  • Drove continuous improvement initiatives, automating workflows and enhancing operational efficiency through data-driven insights and process standardisation.


  • Led the implementation of auto-survey functionality, capturing post-project customer feedback, improving customer satisfaction and experience.


  • Enhanced financial accuracy by managing timesheet & invoicing compliance, identifying and addressing missing timesheets, un-billed milestones, and invoicing gaps to prevent lost revenue.


Key Achievements


  • Year-over-Year Growth & Operational Efficiency: Led APAC Professional Services Sales & Delivery Operations, driving consistent growth, utilisation optimisation, and regional-to-global alignment.


  • Data-Driven Decision Making: Developed real-time Tableau dashboards for sales forecasting, project margins, subcontractor vs. FTE allocation, and revenue backlog, enhancing financial transparency.


  • Global Integration & Standardisation: Spearheaded the integration of MuleSoft, Tableau, and Slack into Salesforce’s Professional Services ecosystem, streamlining forecasting, CRM, accounts, and reporting.


  • Optimised Resource & Partner Management: Developed a Resource Skills Matrix, optimising FTE & subcontractor allocation while enhancing profitability. Managed partner contracts, rate negotiations, and resource allocation.


  • Talent Development & Leadership Coaching: Led the MuleSoft Professional Services Internship Program, achieving 100% intern-to-full-time conversion across Sales, Delivery, Consulting, and Operations.


  • Financial Operations & Profitability Enhancement: Improved forecasting accuracy, budget tracking, and project margins, ensuring seamless revenue recognition and operational efficiency.


  • Change Management & Business Transformation: Designed training programs to support Salesforce platform integration, ensuring smooth operational transitions and process adoption.


Leadership & Impact


A strategic leader known for driving operational excellence, revenue predictability, and scalable business growth. Passionate about empowering teams, optimising processes, and fostering a high-performance culture in professional services organisations.

Senior Manager, Global Operations

VMware
03.2017 - 03.2018

Global Operations, Centre of Excellence – Commercial Contract Deal Flow


  • Provided strategic leadership in the development and implementation of global operational processes, methodologies, and governance for professional services. Spearheaded the creation of standardized procedures and policies across various business domains, ensuring consistency and efficiency while mitigating high-risk operational areas.


  • Leveraged deep expertise and a strategic outlook to navigate a rapidly evolving services landscape, delivering complex, high-value solutions that drove success across multiple cross-functional teams. Supported key initiatives for Professional Services and other Corporate Go-To-Market efforts, fostering alignment and operational excellence.

Senior Manager, Business Operaons (APJ)

VMware
08.2010 - 03.2017


Professional Services Operations Leader


Built and led the Professional Services

Organisation (PSO) Operations Team, expanding from a single individual to six offshore team members. Developed and mentored a high-performing team that supported the company’s fast-growing, agile business services. Under my leadership, APJ PSO grew to a $100M business in new sales and $94M in revenue with a 30% controllable margin in 2016.


Key Achievements:


• Defined and accelerated deal flow by implementing a globally consistent Sales Engagement & Operational Model, ensuring resource sharing across all regions while maintaining business integrity and increasing deal velocity.


• Managed the full spectrum of PSO finances, including budgeting, performance assessments, and business planning. Oversaw Bookings, Revenue, OPEX, Margin, and Headcount targets, along with pipeline and forecast management.


• Led the execution and fulfilment of customer contracts, ensuring alignment with business objectives and operational efficiency.

• Collaborated strategically with teams to build and refine processes, systems, and business analysis frameworks that measured key success factors and KPIs for Consulting & TAM Services across APJ.


• Led the APJ Diversity Group, restructuring the council and launching a new training and onboarding process. Awarded the APJ Cultural Award in 2013 for excellence in leadership.


• Managed resource utilization, reporting, partner subcontracting, and fulfilment to optimize project delivery and profitability.


• Strengthened business execution by developing a comprehensive Purpose-Alignment Strategy and IT architecture blueprint, supporting business growth and IT integration.


• Implemented a globally aligned, standardized contract management system, significantly reducing response times for Professional Services Statements of Work (SOWs) to better support rapid growth.

Education

Attainment - Business

Australian Institute of Company Directors (AIC)
Sydney, NSW
01-2015

Diploma - Business Management

TAFE NSW
Campbelltown, NSW
01-2005

Skills

    Business Operations Strategy & Execution: Expertise in designing and implementing strategies to optimise business performance, scalability, and profitability on a global scale

    Sales & Delivery Alignment: Skilled in aligning sales and delivery teams to drive revenue, enhance resource utilisation, and improve customer satisfaction

    Sales Forecasting & Revenue Optimisation: Proficient in accurate sales forecasting, pipeline management, and revenue optimisation to drive financial growth

    Resource & Capacity Planning: Extensive experience managing workforce resources, including FTE and subcontractors, to maximise capacity, maintain utilisation, and meet business demands

    Financial Management & Profitability: Strong financial acumen, including budgeting, performance assessment, and margin optimisation to ensure financial health and profitability

    Process Optimisation & Automation: Expertise in streamlining business processes and implementing automation to enhance operational efficiency and reduce inefficiencies

    Data Analytics & Business Intelligence: Skilled in leveraging data analytics, real-time dashboards, and business intelligence to drive decision-making and improve forecasting accuracy

    Risk & Compliance Management: Adept at identifying potential risks, establishing governance frameworks, and ensuring compliance across business operations

    Cross-functional Collaboration: Proven ability to collaborate with sales, finance, legal, and other teams to implement operational synergies and achieve business goals

    Change Management & Organisational Transformation: Expertise in leading change initiatives, including system implementations, process improvements, and organisational restructuring

    Customer Success Management: Skilled in ensuring high levels of customer satisfaction through effective project delivery, engagement lifecycle management, and post-project feedback

    Talent Development & Leadership: Successful in building and mentoring high-performing teams, fostering a culture of collaboration, and driving continuous learning and growth

Interests

  • Knitting and Crocheting
  • Road Trips & Camping
  • Travel
  • Fundraising Support for the Royal Far West
  • Committed to improving personal fitness through regular participation in Royal Far West Country Kids Annual 3 day ride over 400kms


Timeline

Business Operations Leader - APAC

Salesforce - Professional Services
03.2018 - 04.2023

Senior Manager, Global Operations

VMware
03.2017 - 03.2018

Senior Manager, Business Operaons (APJ)

VMware
08.2010 - 03.2017

Attainment - Business

Australian Institute of Company Directors (AIC)

Diploma - Business Management

TAFE NSW
Leeanne Coghlan