Summary
Overview
Work History
Education
Skills
Websites
Skillset
Timeline
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Leila Sadeghi

Leila Sadeghi

Summary

Passionate UX/UI designer with a unique blend of skills from architecture, design, professional customer experience, art, and planning roles. This diverse background shapes my holistic approach to UXUI design and business, enhancing my capacity to craft impactful digital solutions. Guided by the "Don't Make Me Think" principle, I prioritise intuitive experiences that save time and resources. With a diverse track record of success, I'm eager to contribute my dynamic approach to your team, enhancing user-centric design.

Overview

5
5
years of professional experience

Work History

UXUI Designer

ArtV (Contract)
07.2023 - 09.2023
  • Utilised Al technology (Attention insight - Visualeyes - Looppanel) to enhance the ArtV website design process
  • I carried out thorough research involving surveys and competitive analysis, leading to the creation of affinity/empathy maps, user flows, personas, an MVP diagram, and journey maps.

UXUI Designer

Sarali Kitchen (Contract)
06.2023 - 08.2023
  • Worked closely with the key stakeholders and client, I facilitated a collaborative environment that fostered transparent communication and alignment on project goals and expectations
  • Led the design of a responsive mobile application for Sarali Kitchen website using Webflow
  • Conceptualised the app's design, from ideation to selecting a cohesive Colour palette that aligns with the brand identity
  • Increased customer purchase intention by 25% within a two-month period
  • Applied UX and UI principles to create an intuitive and visually appealing user experience
  • Contributed to the entire design process, resulting in a mobile application that effectively represents Sarali Kitchen's values and offers a user-friendly platform.

UXUI Designer & Brand Designer

Built Optimo (Internship)
12.2022 - 06.2023
  • Designed two brand-aligned landing pages, applying UX principles and thorough research
  • Additionally, I created a versatile logo with strategic colours and typography
  • Crafted designs that resonate with the audience and brand values and increased conversion rate by 16% as a result of design update.

Design Consultant

Urbis (National Design Team)
10.2021 - 11.2022
  • Reviewed view analysis and view sharing assessment
  • Researched statutory or non-statutory policies and planning principles relevant to views and visual protection
  • Prepared report structures in In-Design for different visual sharing reports and visual impact assessments.

CX Assistant

David Jones
09.2018 - 10.2021
  • Elevated customer satisfaction scores by implementing proactive communication strategies and resolving issues promptly, leading to improved customer engagement and loyalty
  • As a CX professional at David Jones, successfully drove a 20% surge in customer purchase intentions
  • Coordinated cross-functional collaboration, ensuring swift issue resolution and enhancing both a unified customer experience and streamlined workflows
  • Received commendations from both customers and team members for outstanding service, demonstrating a dedication to exceeding expectations and fostering positive relationships.
  • Worked closely with management to provide effective assistance for specific aspects of business operations.

Medical Illustrator

UNSW
12.2019 - 12.2020
  • Sketched different specimens for UNSW anatomy lab to aid medical students' visual understanding of human anatomy.
  • Applied learned colour theory and lighting techniques into designs to add dimension and depth.
  • Proven ability to learn quickly and adapt to new situations.
  • Proved successful working within tight deadlines and a fast-paced environment.

Education

Master of Planning (International Development) -

Macquarie University

Bachelor of Architecture -

Azad University of Shiraz

Courses

Skills

  • Figma
  • Adobe XD
  • InDesign
  • Miro
  • Al technology
  • Trello
  • Hotjar
  • Google Suite

Skillset

  • Human Centred Design
  • User Research & Testing
  • Low-Hi Fi Prototype
  • Interviews & Surveys
  • UX Flows, Information Architecture
  • User Interface
  • Facilitating Workshop
  • Persona Creation
  • Stakeholder Management
  • Cross-Functional Collaboration
  • Agile/Scrum Methodology
  • Design Implementation
  • Concept Development
  • Design Thinking

Timeline

UXUI Designer

ArtV (Contract)
07.2023 - 09.2023

UXUI Designer

Sarali Kitchen (Contract)
06.2023 - 08.2023

UXUI Designer & Brand Designer

Built Optimo (Internship)
12.2022 - 06.2023

Design Consultant

Urbis (National Design Team)
10.2021 - 11.2022

Medical Illustrator

UNSW
12.2019 - 12.2020

CX Assistant

David Jones
09.2018 - 10.2021

Master of Planning (International Development) -

Macquarie University

Bachelor of Architecture -

Azad University of Shiraz

Courses

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Leila Sadeghi