Lenelle Williams
Thornleigh,NSW
Summary
An experienced Results-driven and highly motivated Senior Commercial Manager with over a decade of experience delivering transformational strategies, optimizing revenue, and enhancing customer satisfaction across various high-profile clients in the aviation, transportation, and FMCG food service industries. Proven track record of successful project management, waste reduction, and cost savings in fast-paced environments, with expertise in retail transformation, category management, and operational process improvement. Known for building strong stakeholder relationships and leading cross-functional teams to achieve efficiency gains, streamline processes, and drive profitability. Skilled in developing data-driven reporting, implementing innovative marketing strategies, and launching impactful social media campaigns to boost brand awareness and sales
Proven ability to develop and implement strategies that drive profitability and growth. Known for fostering teamwork and adapting to changing business needs while excelling in contract negotiation and financial planning.
Overview
17
17
years of professional experience
Work History
Senior Commercial Manager – Food Solutions
Gate Gourmet Oceania Pty Ltd
05.2018 - Current
- Successfully project managed the implementation of Food and Beverage onboard program for Virgin Australia from Menu range, POS & back-office technology and operational process and stock management
- Development of Retail Transformation Strategy and Crew Incentive programs
- Responsible for Category & Buying management
- Lead initiative to reduce waste and improve efficiencies for NSW Trainlink
- Developed Business analytic reporting to customers for improved financial review
- Create Social Media campaigns for New online business for Online frozen Meals
- Customers: NSW Transport, NSW Police, NSW HealthShare, Get Fed NZ, Virgin Australia
Manager Duty Free
Dnata Catering
03.2015 - 05.2018
- Successful project managed and implementation of duty-free retail program onboard Jetstar International and Virgin Australia International flights
- Buffer Stock levels reduced by 20%, saving $500k to the Total Stock on Hand
- Develop and implement cost of operation to reduce costs to the Qantas shared P & L by 15% bring a saving to the business of $350k to bring P & L into profit
- Upgraded the Qantas In-Sky Shopping Magazine from Retail catalogue to an editorial style magazine with premium global brands and product editorials to increase impulse spend onboard flights
- Project managed the new Back-office system Implementation across the business from warehousing to crew point of sale devices
- Introduce marketing strategy to bring awareness of online pre-order platform to airline frequent flyers
- Customers: Qantas, Jetstar International and Virgin Australia
Assistant Manager Duty Free
Alpha Flight Services Pty Ltd
03.2014 - 03.2014
- Development of crew Training Program
- Implementation of Social media platforms to commence an educate the passenger campaign
- Successfully took over the buying role to rollout May 2014 In-Sky Shopping magazine, delisting underperforming SKUs and selecting new product range, magazine pagination and advertising to change over of magazine and product for airline
- Introduction of adequate reporting to stakeholders
Senior Account & Supply Chain Executive
Tetra Pak Marketing Pty Ltd
07.2009 - 03.2011
- Reduced external warehouse stock by 63%
- Accurate Forecasting improvements from 63% to 86% for Key Account Vitasoy International
- Reduced stock stored in warehouse for one-key accounts
- Reduced design costs and increased revenue by $1M AUD
- Introduced and implemented Global design standardization for key manufacturing clients in Australia
- Team management consisting of Graphic Designers, Design developers and customer service team
- Customers: Nestle, Murray Goulburn, Golden Circle, Fonterra
Senior Design / Account CSR
Tetra Pak Marketing Pty Ltd
01.2008 - 07.2009
- Successfully transferred 1,500 designs from local production to numerous overseas production factories, and strategically matched print and existing printed packs, overcoming different print manufacturing specifications
- Reduced Design loops and approval process by 30%
- Lead time reduction of design process average from 14 days to 8 days
- Reduced Customer lead-time for Right first Time Artwork supply by 55%
- KPI reporting for Design to Global management
Education
GED -
St Joseph's Business College
Sydney12-1989
High School Diploma -
Nagle Girls Secondary College
Sydney12-1988
Skills
- Pricing strategy
- Statistical forecasting
- Customer relationship management
- Change management
- Cross-functional team leadership
- Data analytics
- Revenue Growth
- Strategic account development
- Business Development
- Profit maximization
- Key account development
- Promotional sales events
- Market intelligence
References
Available on request.
Timeline
Senior Commercial Manager – Food Solutions
Gate Gourmet Oceania Pty Ltd
05.2018 - Current
Manager Duty Free
Dnata Catering
03.2015 - 05.2018
Assistant Manager Duty Free
Alpha Flight Services Pty Ltd
03.2014 - 03.2014
Senior Account & Supply Chain Executive
Tetra Pak Marketing Pty Ltd
07.2009 - 03.2011
Senior Design / Account CSR
Tetra Pak Marketing Pty Ltd
01.2008 - 07.2009
GED -
St Joseph's Business College
High School Diploma -
Nagle Girls Secondary College
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