Lennon Williams

My role as a Marketing & Communications Manager at Sound Selection is to liaise between internal and external stake holders for the purpose of organising a range of different events & experiences for members of the public, develop promotional campaigns, marketing strategies and create documentation outlining research findings so our team can make accurate decisions about future plans.

A major priority within my role is that I work with budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, to ensure the business is increasing revenue per event.

Due to a highly competitive market, I maximize advertising efforts by developing content for media relations, corporate communications, and social media posts.

At Channel 9, my role as a Sales & Marketing Coordinator consists of developing relationships with various marketing and advertising agencies around Australia and sell advertising space on Channel 9 platforms. I receive monthly, quarterly & yearly KPIs that have to be achieved to meet company-defined sales quotas.

To meet company targets, our team conducts monthly sales meetings and quarterly sale trainings where we discuss sales and marketing tactics to maximise our work productivity and results.

The role also incorporates a high volume of event marketing, to drive sales and brand promotion.

At Straightline Acquisitions my role was to convert casual shoppers & members of public that I reached via cold calling, into customers through product knowledge and product solutions to meet customer needs.

It was highly important in this role that I actively generated new leads through networking and attending industry events.

I also developed management & leadership skills through training and mentoring new sales representatives within the team.