Leon Tong
Liverpool,NSW
Summary
Dedicated and results-driven Product Manager with a proven track record of 4 years in the dynamic landscape of product management and marketing support. Not afraid of a challenge and always willing to step up to support the team, executing impactful marketing campaigns, securing product endorsements, and driving strategic initiatives within a collaborative marketing team environment. Also a Daikin grown Product Manager, contributing to competitor analysis, new product launches, and maintaining product records of Daikin domestic and commercial products. Main point of contact for Daikin's Accessories business, overseeing product pricing, and creating marketing collateral to support sales efforts. Known for a hardworking, but easy going attitude and taking pride in knowing how to maximise results in a team and as an individual, I am poised to bring my multifaceted expertise to a leadership position, driving innovation, and achieving organisational objectives.
Overview
4
4
years of professional experience
Work History
Assistant Product Manager - Domestic
Daikin
04.2023 - Current
- Managed the successful launch of three major marketing campaigns, collaborating with external agencies, conducting strategic reviews, and generating update presentations for senior management. Ensured seamless day-to-day operations for timely approvals and execution.
- Played a crucial role in reviewing and refining campaign materials, tailoring language and messaging to align with the company's established communication style.
- Acted as the primary liaison for domestic marketing initiatives over the past four years, responsible for providing information and copy to the marketing team. Facilitated the creation of various marketing assets in domestic and accessories business such as brochures, flyers, website content, and EDM materials.
- Secured product endorsements and promotional statuses, including the "Sensitive Choice" accreditation by the National Asthma Council in Australia. Adhered to Clear Ads guidelines governing free-to-air commercials.
- Managed product video shoots for promotional content, main point of contact for the entire process from conceptualization to the delivery of a polished final product. Ensured timely approval of ideas and seamless execution.
- Collaborated with the Digital Marketing team to develop comprehensive social media plans, fostering the growth of our social media followership and enhancing overall engagement.
- Partnered with Dealer Marketing team to ensure timely delivery of effective marketing assets, supporting the promotional activities of our dealer network.
- Demonstrated exceptional team leadership during a critical departmental transition, effectively fostering cohesion and motivation among team members. Stepped up as a catalyst for unity, ensuring a smooth transition period and maintaining team morale through proactive communication and support. Acknowledged as a valued team motivator during this pivotal phase, instrumental in keeping the team cohesive and focused on collective goals.
Product Support
Daikin
06.2019 - 03.2023
- Conducted competitor analysis and reviews for the Product and Marketing General Manager to monitor competitor movements and market developments.
- Assisted the National Product Manager in conceptualizing new product ideas, performing analyses on pricing and specifications to strategically position new products.
- Facilitated the launch of new products into the portfolio, creating assets for key stakeholders such as sales tools and marketing collateral. This included presentations, internal rapid news, and organizing relevant manuals and documents for availability on platforms like our intranet, in collaboration with the Sales Planning team.
- Maintained up-to-date product records and provided assistance in product-related inquiries for internal staff
- Successfully launched new accessories into the business, contributing to the growth of the portfolio.
- Managed pricing of accessories in SAP/Salesforce system with IT team and benchmarked against the market to ensure cost competitiveness with Sales team.
- Created bi-annual accessories brochure and flyer materials to support the sales team, ensuring up-to-date and actionable content.
Education
Bachelor of Engineering - Mechanical Engineering
University of Sydney
Sydney, NSW12.2018
Bachelor of Science - Chemistry
University of Sydney
Sydney, NSW12.2018
Skills
- Marketing Campaigns & Strategy Development
- Leadership & Relationship Building
- Brand Positioning & Promotion
- Market Trends Analysis
- Pricing Strategies
- Product Lifecycle Management
- Project Management
- Content Development
- Cross-Departmental Collaboration
- Advanced Microsoft Office User
Timeline
Assistant Product Manager - Domestic
Daikin
04.2023 - Current
Product Support
Daikin
06.2019 - 03.2023
Bachelor of Engineering - Mechanical Engineering
University of Sydney
Bachelor of Science - Chemistry
University of Sydney