Leonardo Cubillos Lopez
Brisbane,Australia
Summary
Professional with a strong analytical capacity and comprehensive data skills, possessing over 14 years of experience and multidisciplinary strategic training in market research, segmentation, loyalty plans, brand marketing, life cycle management, and product development. I have high commercial and negotiation skills both inside and outside the organization. I am capable of leading market-oriented processes to meet the organization's objectives, and I have the ability to implement innovative ideas in complex situations, structured in the domain of information technologies and communications using quantitative and qualitative methods as tools for analysis, control, and monitoring.
Overview
23
23
years of professional experience
Work History
Engineering/Production Employee
Wire Industries Pty Ltd
, Australia
09.2020 - Current
- I operate the company's production and auxiliary equipment as directed to meet targets and work schedule
- Ensure the required quantity of product is produced within laid-down quality standards
- Ensure that equipment is not damaged during operation and minimize material wastage
- Adhere to the company's quality assurance policies and safety standards, performing basic machine setup and maintenance tasks as directed
- Generate production reports based on company data
Leader Customers Loyalty
On Vacation Hoteles
, Colombia
10.2018 - 09.2019
- Conducted loyalty campaigns that increased repeat purchases among current clients
- Enhanced closing effectiveness by generating and defining customer segments through internal and external partnerships
- Maintained the customer database updated through update campaigns and maintained Finantodo card placement indicators at established levels
- Identified the profile of vacationing clients and tailored each product for different sales channels
- Generated periodic reports as defined by the company, including tracking and management indicators
- Formed strategic alliances with entities related to the business
- Led the team ensuring the fulfillment of their objectives and functions
- Contributed to strategic planning processes through a comprehensive relationship model involving the company's customer-facing processes
Marketing Coordinator
becoop
12.2015 - 10.2017
- Developed and budgeted the marketing plan for 2017-2018 according to the cooperative's strategic plan
- Generated specific strategies and tactics according to the associate/companies and type of service offered, seeking customer loyalty and impacting each segment through specific communication strategies
- Systematized, tracked, and analyzed the movement of cooperative and financial sectors' products, ensuring market measurement in the variable price and product
- Defined and implemented commercial lifecycle campaigns, generating processes of attraction, loyalty, retention, and recovery of associates
- Systematized commercial dashboards according to assigned goals and compliance analysis by service product line
- Supported the Commercial Direction in activities oriented to develop commercialization strategies for associates and target companies
- Coordinated, negotiated, and structured communication pieces with suppliers for the commercialization of services and referral plans
- Developed a 120% credit placement strategy through analysis and cross-referencing of the database of the level of indebtedness and external sources of debt risk centers
Research and after sales Coordinator
Cooperativa Coopetrol
06.2014 - 06.2015
- Researched and tracked the financial and cooperative sector with the objective of providing an updated Market Share for decision-making in the commercialization of services and implementation of new service centers
- Built, implemented, and tracked the market plan of the cooperative, fulfilling penetration, market participation, income, and loyalty goals
- Proposed a loyalty program for members through the study and crossing of different databases, developing close relationships with each segment
- Researched and evaluated market research methodologies related to buying habits of potential and actual associates
- Analyzed service lines and their cycles of use to determine the opportune dates for commercialization
- Developed advertising material in the cooperative's communication channels
- Supported the identification and search of prospects for the incubation program
Marketing Leader
Alpopular Logística Especializada
Bogotá
10.2013 - 09.2014
- Conducted market research by collecting, processing, and analyzing information related to foreign trade
- Coordinated the advertising needs for each brand, developed themes and disclosure strategies
- Prepared and followed up on the marketing plan approved by the General Management
- Designed work plans for branches, target market segments, and commercial channels
- Developed and presented monthly reports for the area
Commercial Manager Real Estate
Inmobiliaria Bogotá
11.2012 - 10.2013
- Prepared monthly reports and managed sales budgets ensuring compliance
- Defined the commercial and communication strategy, reaching consensus on objectives, business opportunities, and commercial actions
- Designed and planned the sales process, developing methodologies and action plans to optimize time and manage tasks of the sales team
- Directed the Quality Management System, ensuring compliance with processes through performance indicators
- Investigated the behavior of the sector and the market, prospecting and acquiring new customers
MASTER ACCOUNT EXECUTIVE SAMSUNG ELECTRONICS COLOMBIA
Eficacia
Bogotà
01.2011 - 12.2011
- Adapted and implemented marketing strategies of the parent company in the POS
- Generated and followed up on sales and management indicators by product line, monitoring inventory rotation
- Coordinated activation events, integrating the commercial force analysts and regional account executives
- Achieved a monthly compliance of 110% in relation to the projected and included the line of computers as a new business
- Monitored marketing expenses with a cost-benefit approach
NATIONAL PHARMACY COORDINATOR- SENIOR ADMINISTRATOR
Cruz Verde Colombia
Barranquilla, Cartagena, Santa Martha, Cúcuta, Montería, Medellín, Manizales
03.2006 - 07.2008
- Coordinate, evaluate and ensure the correct execution of the marketing plan, along with its tactical activities according to the commercial schedule and implement the communication campaigns in-store and media in the different regions assigned at the national level
- Analyse the user, through assigned information technologies, reviewing and crossing different data based on their sociodemographic profile in their residential area, with the objective of fitting specific products within this target and thus generating campaigns according to the potential market
- Negotiate with suppliers the introduction of new products within the assigned lines, setting prices, commercial margins, monthly stocks, and commercialisation tools for the assigned areas
- Develop and implement together with suppliers (KAM), the production and regional activations in the POS, to generate rotation of products of each of the lines placed in the area
- Conduct direct competition studies, generating a Benchmarking that elevated the standards of added value at the service level and generate comparative advantages
- Conduct market and georeferencing studies for the location of points of sale according to the strategic guidelines of the organisation, complying with the expansion guidelines
- Commercial and operational training of staff according to process guidelines ensuring compliance with all service policies and user care
- Preparation of reports and statistical sales and management indicators to observe commercial movement and establish actions aimed at meeting the goals per point of sale
- Managed a commercial force of 110 people, including administrators, pharmacy managers, pharmacy assistants, and commercial assistants
FRANCHISE ADVISOR
Coopidrogas
Bogotà
02.2005 - 03.2006
- Development and implementation of Lay-out (Optimisation and profitability of the square metre) and Category Management for current and potential business units participating in the franchise process
- Select the optimal quantity and extension of lines for businesses according to the market segment
- Develop, plan, coordinate and implement commercial events together with suppliers (Laboratories), Audit the competition (Shopping prices) and follow market trends
- Coordinate with Copidrogas suppliers promotions and commercial activities at the point of sale
- Participate in the design of promotional activities and point-of-sale animation
- Most outstanding achievements:
- 100% implementation of processes in new businesses
- Optimal training of processes to associates and dependents in the franchise model
Marketing Coordinator
COMFRUTOS S.A- COMERCIALIZADORA DE FRUTOS DEL SUMAPAZ
Bogotà- Fusagasugá
11.2003 - 10.2004
- Coordinated the introduction of products with the sales force
- Developed trade marketing plans for channels, increasing sales and achieving margin objectives
- Created, defined, and implemented the company's marketing strategy
- Identified, studied, and analyzed the buyer and user of the company's product
- Developed strategies for product management, brand image, and market positioning
MARKETING CONSULTANT
BELTCO- CONSULTORES ASOCIADOS
Bogotá
11.2003 - 04.2004
- Development of concept, corporate image, and brand building, structured in the company's philosophy
- Development and implementation of brand in visual media with differentiating factors from the competition and focused on the market segment and the company's service portfolio
- Production of advertising material (External and internal communication) structured in the service portfolio provided by the company
Marketing Intern
Dell Technologies
Bogotà
02.2001 - 08.2001
- Development of a Market Research, focused on the level of satisfaction regarding the services provided and the development of new post-sale services in each of its business units
- Conduct sales strategies in mass media for corporate clients, focused on the guidelines of the parent company
Education
Seminar on Merchandising and Layout Techniques - General Sales, Merchandising and Related Marketing Operations
Corporación Universitaria Iberoamericana
01.2008
Seminar Development of Customer Service process - Servicio al Cliente
Politécnico Grancolombiano
01.2008
Markenting and Advertising Professional - Business, Management, Marketing, and Related Support Services
Politécnico Grancolombiano
01.2003
Communication Management Certificate -
Politécnico Grancolombiano
01.2003
Communication Management Diploma Advance - Comunicación empresarial
Politécnico Grancolombiano
Skills
- Computer Skills
- Standard Operating Procedures
- Business Management
- Data Analysis
- Customer-focused mindset
- Quality Inspections and Reporting
- Work order processing
- Statistical process control
- Process Development
- Demographic Data Analysis
- CRM System Experience
- Market Segmentation Expertise
- Target Market Identification
- Machinery Operations
- Business process improvement
Languages
Spanish
Native/ Bilingual
English
Professional
Timeline
Engineering/Production Employee
Wire Industries Pty Ltd
09.2020 - Current
Leader Customers Loyalty
On Vacation Hoteles
10.2018 - 09.2019
Marketing Coordinator
becoop
12.2015 - 10.2017
Research and after sales Coordinator
Cooperativa Coopetrol
06.2014 - 06.2015
Marketing Leader
Alpopular Logística Especializada
10.2013 - 09.2014
Commercial Manager Real Estate
Inmobiliaria Bogotá
11.2012 - 10.2013
MASTER ACCOUNT EXECUTIVE SAMSUNG ELECTRONICS COLOMBIA
Eficacia
01.2011 - 12.2011
NATIONAL PHARMACY COORDINATOR- SENIOR ADMINISTRATOR
Cruz Verde Colombia
03.2006 - 07.2008
FRANCHISE ADVISOR
Coopidrogas
02.2005 - 03.2006
Marketing Coordinator
COMFRUTOS S.A- COMERCIALIZADORA DE FRUTOS DEL SUMAPAZ
11.2003 - 10.2004
MARKETING CONSULTANT
BELTCO- CONSULTORES ASOCIADOS
11.2003 - 04.2004
Marketing Intern
Dell Technologies
02.2001 - 08.2001
Seminar on Merchandising and Layout Techniques - General Sales, Merchandising and Related Marketing Operations
Corporación Universitaria Iberoamericana
Seminar Development of Customer Service process - Servicio al Cliente
Politécnico Grancolombiano
Markenting and Advertising Professional - Business, Management, Marketing, and Related Support Services
Politécnico Grancolombiano
Communication Management Certificate -
Politécnico Grancolombiano
Communication Management Diploma Advance - Comunicación empresarial
Politécnico Grancolombiano
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