Leschia Colquhoun
Canberra,Australia
Summary
With over two decades of expertise in data and technology solutions, I specialise in problem analysis and making targeted actionable recommendations to achieve maximum results. My extensive experience spans multiple sectors, including public, commercial, science, education, and healthcare, where I have consistently delivered impactful outcomes for my clients. My passion lies in empowering organisations to harness the potential of technology, data, and AI to gather, analyse, and take action on business objectives. Be it streamlining onboarding processes, facilitating seamless IT rollouts, maximising marketing activities, championing diversity and inclusion initiatives, or leveraging full lifecycle employee insights, I collaborate closely with clients to design and implement strategies. Furthermore, my dedication to excellence in this field is underscored by my ability to quickly absorb new information and attain certifications to make me an expert in whatever discipline is required.
I have worked with a number of federal and state government organisations including: Defence, ATO, Services Australia, Home Affairs, DVA, DCCEEW, Health, various Public Sector Commissions, ACT Gov and others.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Enterprise Account Director
Qualtrics
07.2021 - Current
- Joined the government team as it was just being set up at Qualtrics. Grew the government client base by 200% with deals from $500k - $3.5M TCV
- Qualtrics platform harnesses cutting-edge technology and AI for in-depth data analysis, reporting, and optimisation across the employee lifecycle.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Organized promotional events and interacted with government agencies to increase sales volume, including leading workshops and roundtables in federal and state government
- Led project meetings and internal presentations with clients.
Business Development Manager
Esri Australia
04.2020 - 07.2021
- In this role I was dedicated to fostering collaboration with science-based government departments and educational institutions, providing crucial support for their Geographic Information System (GIS) needs.
- Managed and sold within federal government a portfolio in excess of $15M.
- Established relationships with key decision-makers within customer's organisation to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Managed accounts to retain existing relationships and grow share of business.
Business Development Manager
Vortala
06.2018 - 03.2020
- Dedicated to empowering healthcare providers across the APAC region, my focus in this role lay in facilitating the expansion of their practices through the realm of digital marketing.
- Represented company and promoted products at conferences and industry events.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
Senior Director, Pharma
Resonate
12.2011 - 08.2014
- I created the pharmaceutical vertical at Resonate by researching market potential, establishing the data sets that were important to the vertical, and selling the solution.
- I grew the pharmaceutical vertical from scratch to be the largest commercial vertical at Resonate and lead the commercial team in sales.
- Mentored and trained junior staff.
- By harnessing behavioural and emotional data, we enabled these organizations to tailor their strategies to resonate most effectively with their specific demographics, ensuring impactful and targeted marketing campaigns.
Sales Director
Marketing Technology Solutions
05.2010 - 09.2011
- Sold the single largest deal the company had ever seen with a TCV of $5M in year one and $20M. This was a custom solution based on unique challenges faced by a pharmaceutical brand in reaching appropriate patients.
- Left this organisation to move to the DC area.
Director of Sales
QuantiaMD
07.2009 - 05.2010
- In this role, I was at the forefront of innovation, introducing pharmaceutical companies to a groundbreaking mobile platform that leveraged Key Opinion Leader (KOL) driven video Continuing Medical Education (CME) and eDetailing.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Connected with prospects through trade shows, cold calling and local-area networking.
Director, Strategic Accounts
WebMD
04.2004 - 06.2009
- In this role, I was dedicated to physician and Healthcare Provider (HCP) marketing within a complex, highly matrixed organisation.
- Consistently hit my quota year over year and won sales contests.
- Managed and sold a portfolio of business in excess of $25M per annum.
- Navigated the intricate legal approval processes inherent to both pharmaceutical companies and the FDA, facilitating successful program launches.
- It's worth noting that my journey in this field includes being part of the Medsite team, which became a market leader and then was acquired by WebMD in September of 2006, going from start up to established publicly held company.
Account Director
Optas
01.2002 - 01.2004
- In this role, I specialised in the sale of a dedicated Customer Relationship Management (CRM) system tailored exclusively for the pharmaceutical industry.
- My achievements included selling and managing the organisation's largest client, which spearheaded the creation of the industry's most extensive consumer database at the time.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
- Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
Sales & Recruiting
Robert Half
01.1999 - 01.2002
- In this role, I successfully marketed both IT/Consulting and office staffing solutions to businesses, providing comprehensive workforce solutions.
- Consistently hit quota and sales targets.
- My role extended beyond sales, as I took on the responsibility of recruiting and matching candidates with suitable job opportunities.
- My expertise includes interviewing and screening candidates rigorously, ensuring the perfect fit, and liaising with employers to promote our staffing services.
Education
BA - Journalism
Penn State University
01.1995
Skills
- Written Communication
- Strategic Thinking
- Marketing
- Consulting
- Business Development
- Enterprise Sales
- Security Compliance
- Product Presentation
- Consultative Selling Techniques
- Procurement Negotiations
- Special Events
- Account Servicing
- Interdepartmental Collaboration
- Lead Identification and Generation
- Closing Techniques
- Sales Quota Management
- Professional Development
- Client Base Retention
- Active Listening Skills
- Team Recruiting and Onboarding
Certification
- Qualtrics Platform Essentials Certification, Qualtrics, gjmdeecju4j6
- Employee XM Expert Certification, Qualtrics, 12/01/21, 06/01/23, u5j8z5vd2myx
Timeline
Enterprise Account Director
Qualtrics
07.2021 - Current
Business Development Manager
Esri Australia
04.2020 - 07.2021
Business Development Manager
Vortala
06.2018 - 03.2020
Senior Director, Pharma
Resonate
12.2011 - 08.2014
Sales Director
Marketing Technology Solutions
05.2010 - 09.2011
Director of Sales
QuantiaMD
07.2009 - 05.2010
Director, Strategic Accounts
WebMD
04.2004 - 06.2009
Account Director
Optas
01.2002 - 01.2004
Sales & Recruiting
Robert Half
01.1999 - 01.2002
BA - Journalism
Penn State University
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