LESLEY A MACDONALD
Sydney,NSW
Summary
Sales and marketing professional with keen ability to drive business growth through innovative strategies. Proven track record in developing and executing marketing campaigns that enhance brand visibility. Valued for strong teamwork and adaptability in dynamic environments.
Overview
2025
2025
years of professional experience
Work History
Freelance / Commissioned Sales & Marketing Agent
The Macdonald Group Pty Ltd
04.1997 - Current
- Identify and prioritize prospective customers and match the appropriate product line
- Integrating and developing Client / Customers with products and capabilities
- Liaise on New Trends and development of product
- Establishing target strategies
- Identify and monitor competitors and utilize that information for my clients
- Dissecting Market Pye and working with large and independent customers
- Build a strong and mutually profitable relationship between my clients and my customers
- Manage and service the territory of NSW, CBD Sydney and ACT
- Regular reporting to clients
- All aspects of small business accounting, budgeting and reporting
General Manager
Furniture Court NSW & ACT / Associated Furnishers Limited
10.1994 - 01.1997
- Liaise with Member Stores
- Monitor current trends in Furniture / Bedding and Furnishings to ensure that members have a market edge
- Develop strong and mutually profitable relationship between members and suppliers
- Negotiate with Preferred Suppliers / Manufacturers of Furniture and Bedding and Furnishings on matters of pricing, group discounts, settlement terms, advertising rebates / subsidies
- Liaise with Manufacturers through the Product Development stage to ensure the members needs are meet
- Establishing Terms of Trade with new Suppliers to the Group
- Chair various group committees i.e
- Selection committee
- Develop and product State based sales catalogues
- Work consultatively with interstate Furniture Court Managers to develop and produce Nation Furniture Court catalogues
- Responsible for the development and implementation of Advertising Schedule for both Country and City Members based on available funds
- Coordinate National Advertising program with Nationally distributed magazines
- Increase Membership numbers
- Identify and approach potential New Member Stores
- Set sales budgets for each member on consultative basis and monitor results
- Monitor all current and potential competitors to the group
- Encourage each member to monitor their local competitors
- Assist each member store with floor layout and visual merchandising
Account Manager
Simmons / Lullaby (A Unit of Dunlop Bedding)
- 01.1994
- Establishing and maintaining a mutually satisfying relationship with both Major and Independent Retail Account with the aim to supply goods and services to suit their specific market
- Involvement in all aspects of Account Management including the development and Promotion of NSW Products in both bedding and sofa beds
- Involved in the selection of fabric ranges for the Simmons Sofa Bed range
- Product and Range presentation and “In store product training” for sales staff
- Achieve Sales Budgets
Education
Diploma of Interior Design -
Interior Design Institute
Management Advance Certificate And Diploma in Busn -
Department of Technical And Further Education NSW
Sydney, NSWSales Representation Certificate -
TAFE
Liverpool, NSWSchool Certificate -
St Brigid's College
Marrickville, NSWSkills
- Identify potential clients
- Relationship Building
- Self Motivation
- Effective Communication
- Territory Management
- Negotiation Tactics
- Liaising with large and small retailers in the furniture and bedding arena
- Liaising with Interior Designers and Specifiers
Timeline
Freelance / Commissioned Sales & Marketing Agent
The Macdonald Group Pty Ltd
04.1997 - Current
General Manager
Furniture Court NSW & ACT / Associated Furnishers Limited
10.1994 - 01.1997
Account Manager
Simmons / Lullaby (A Unit of Dunlop Bedding)
- 01.1994
Diploma of Interior Design -
Interior Design Institute
Management Advance Certificate And Diploma in Busn -
Department of Technical And Further Education NSW
Sales Representation Certificate -
TAFE
School Certificate -
St Brigid's College
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