Leva Misaghi
Woodcroft,Australia
Summary
Accomplished in transforming customer and market insights into actionable strategies, I led Biogen's team to develop innovative analytics solutions, enhancing decision-making and performance metrics. My expertise in data visualization (Power BI) and strategic account management significantly contributed to operational efficiencies and a notable innovation award. My leadership and analytical prowess have driven continuous improvement and business growth.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Senior Manager Customer and Market Insight– CFE Country Lead
Biogen
, ANZ
09.2023 - Current
- Partnered with Global Biogen Customer Solution & Analytics teams to develope a centralized dashboard including Customer Engagement, Sales Performance and Patient analytics
- Led individual experts and a team of CRM Admin, Datastewards, Engagement Analytics and Customer Facing Support & development teams in Australia, China and Poland, streamlined the process and made a single point of support
- Led incentive plan design to leverage Incentive Plan as a strategic vehicle to drive performance
- Achieved a more holistic approach to performance management aligned with Brand Plans, Must Win Battles & Forecasting
- Enhanced IC design process and developed Incentive Plan governance SOP and IC working instruction
- Directed Sales and Customer Engagement target & KPI setting and territory management per cycle per BU
- Improved Strategic Account Management through effective customer segmentation analysis, ongoing engagement reporting, defining new strategic account’s dynamic attributes or surveys
- Supported launch readiness with new cost effective customer acquisition model
- Improved HCP consent capturing rate
- Recieved innovation catalyst award in 2023 and part of Biogenius Projects and Implemented innovative Regulatory and Market Access Predictor Dashboard in Power BI in 2024
- Ensured MCCPs/call plans are aligned with customer engagement plans and customer journey/campaign funnels
- Managed Veeva contracts and ensured maximum service utilization(Managed to cut 50k budget in 2024)
- Completed formal role shadowing of MS/SMA commercial analyst to ensure back up capabilities(e.g forecasting...) within the team
- Conducted monthly HCP and HCO account engagement reviews with partners to assess field performance, address early warnings, drive growth and identify areas of improvement
- Committed to operational efficiencies and continuous improvement
- Transformed Sales, Patients and Activity data visibility and literacy across the business (Ex-factory, IQVIA, Nostra, PBS, CRM, ..)
Commercial Analyst
Biogen
, ANZ
02.2023 - Current
- Led and managed the new Sales and Activity KPI dashboard and Nostra and PBS patient dashboard development projects
- Gathered all business requirements by conducting detailed interviews with key stakeholders and cross functional teams to find the gaps and pain points in measuring and interpreting sales performance success
- Developed mockups (prototypes in power BI) to review, prioritize and finalize the requirements
- Documented KPI definitions and formulas and prepared user manuals of all Activity and Sales KPI dashboards and helped the business with interpretation of reports and resolved ambiguities in activity reports’ interpretation for co-promoters
- Performed gap analysis to identify areas of improvement in existing dashboards
- Presented best practices of Insight & Analytics Capability Building Framework and common mistakes in Forecasting Models and processes
- Helped the business with building a new Insight Gathering tool and trained the reps
- Provided automated data ingestion solution for Finance dashboard
Commercial Analyst
Biogen
, ANZ
02.2023 - 08.2023
- Designed and Led SMA Sales and Patient KPI dashboard development project
- Documented SMA dashboard user guides and trained all users
- Enhanced MS Patient & Activity KPI dashboard
- Developed Supply Chain Sales predictor PBI dashboard (Regression Analysis & Statistical forecasting)
- Responsible for SMA forecasting
- Developed SMA competitive intelligence tool
Business Analyst & SFE Manager
Merck Group
, ANZ
05.2022 - 01.2023
- Company Overview: (Merck Serono is known as EMD Serono in U.S
- And Canada)
- Benchmarked the new approaches of pharma companies in SIP design to be aligned with industry best practices
- Initiated a new Sales Incentive Program Development Process and developed Sales Incentive Program (SIP) SOP 2023 for all business units (Fertility, Endocrinology, Oncology, Neurology)
- Reviewed all forecasting models (with different product life cycles) and processes and documented AS-IS models and proposed TO_BE models and planned for model enhancement or development of new forecasting models
- Assisted brand managers and supply chain manager to review the accuracy of forecastings and phasing over time using statistical models
- Developed PSP dashboard in Power BI
- Helped product managers to define potential of sales of new launches at national and state level, and required KPI dashboards prior to launch
- (Merck Serono is known as EMD Serono in U.S
- And Canada)
Business Intelligence Analyst
Biogen
, ANZ
02.2022 - 05.2022
- Led Qlik Sense to Power BI FFE and Sales dashboard migration and enhancement
- Developed Finance Performance dashboard in Power BI for rendering key pieces of financial and patient data
Business Analytics & Business Analyst Lead
Hoffmann La Roche
01.2015 - 01.2016
- Company Overview: Pharmaceutical
- Worked closely with peers from across the Competitive Intelligence and Business Excellence regional and headquarter team who were focused on pre-launch processes and competitive landscapes
- Managed Annual Brand Planning and internal Business Review meetings
- Established a new data-driven sales forecasting system
- Designed and managed implementation of digital tools for marketing team and served as a liaison between business areas and IT
- Partnered with product managers to identify knowledge gaps and develop survey questionnaire and market research
- Created reports for executive-level analysis and prepared project status overview and presentations for senior decision makers in the company
- Partnered directly with CFO in Portfolio Prioritization to ensure the accuracy and appropriateness of budget allocation based on product’s life cycle, competitive sensitivity, potential growth, and profit contribution of products
- Rated as a top performer employee in the company for two years
- Pharmaceutical
Business Analyst & Application Manager
Sanofi
01.2011 - 01.2015
- Company Overview: (Sanofi Aventis)
- Analyzed As-Is business processes and workflows and data flows of internal stakeholders through document analysis, interviews, and weekly meetings and translated business requirements to functional requirements; documented use cases, user stories, workflows, and data flow diagrams
- Worked closely with regional IT team and constantly searched best practices of other Sanofi affiliates in region to prevent duplicate effort and to copy same solutions for Iran affiliate
- Liaised between business units and technical personnel in IT & business excellence department to ensure a mutual understanding of KPIs/metrics
- Served as project manager of HR workflow system implementation in Microsoft SharePoint
- Initiated new cost-effective open-source solution (Moodle LMS) which addressed training issues of different business units, enrolled and grouped all employees based on their training requirements and led training projects (HR orientations, Medical and Compliance trainings) for over 100 employees and trained the new Admin
- Involved in requirement gathering process for transition/migration from Sage ERP to SAP ERP
- Jury member of Innovation Award projects
- (Sanofi Aventis)
Business Development Manager, Head of Sales & Marketing
01.2010 - 12.2010
Commercial Analyst
Computational Linguistic/AI
01.2002 - 12.2008
- Company Overview: Machine Translation
- Machine Translation
Smart Device Application Developer
01.2005 - 12.2005
Education
MBA - General
Baha’i Institute for Higher Education
01.2008
B.Sc. - Computer Science
Baha'i Institute for Higher Education
01.2005
Skills
- Strong analytical skills
- Data analysis
- Data Modeling
- Data Visualization
- Strategic Account Management
- Presentation skills
- Documentation skills
- Project Management
- Forecasting
- Demand Planning
- Therapeutic Areas
- Stakeholder Mapping
- Stakeholder Management
- Market research
- Customer Journey
- Business Process Improvement
- Brand Plan Development
- Leadership
- Tutoring
- Skill Gap Assessment
- Training
- Excel
- Power Query
- Power BI
- Veeva CRM
- Veeva Open Data
- Veeva Align
- SQL
- MS Access
- MS Project
- Visio
- SPSS
- MoodleLMS
Certification
- IBM Generative AI Essentials
- Veeva CRM Fundamentals
- Veeva CRM Business Administration
Publications
English for Computer Students, Rah Pub, 04/20/11
References
Prajni Sadananda, Market Research & Insight Manager, Eli Lilly ANZ, 0419 590 617, Prajni@gmail.com
Languages
- Persian, Native
- English, Fluent
- Azerbaijani, Basic
- Turkish, Basic
- Arabic, Basic
Voluntary Experience
- Instructor and Thesis advisor, BIHE university, 01/01/05, 12/31/21
- Baha’i Children’s Class Teacher, 01/01/20, 12/31/21
- Baha’i Scripture Teacher, Figtree School, Wollongong, 01/01/21, 12/31/21
Accomplishments
Biogenius Day was an inspiring and dynamic event filled with innovative ideas, creative solutions, and an unwavering commitment to positively impacting. Participants had the unique opportunity to set aside their daily tasks and focus solely on developing prototypes that addressed challenges they were passionate about. This spirit of creativity encouraged us to Pioneer, Think Broadly, and Drive Results.
Languages
Farsi
Native/ Bilingual
Turkish
Limited
Arabic
Elementary
azerbaijani
Limited
English
Professional
Timeline
Senior Manager Customer and Market Insight– CFE Country Lead
Biogen
09.2023 - Current
Commercial Analyst
Biogen
02.2023 - Current
Commercial Analyst
Biogen
02.2023 - 08.2023
Business Analyst & SFE Manager
Merck Group
05.2022 - 01.2023
Business Intelligence Analyst
Biogen
02.2022 - 05.2022
Business Analytics & Business Analyst Lead
Hoffmann La Roche
01.2015 - 01.2016
Business Analyst & Application Manager
Sanofi
01.2011 - 01.2015
Business Development Manager, Head of Sales & Marketing
01.2010 - 12.2010
Smart Device Application Developer
01.2005 - 12.2005
Commercial Analyst
Computational Linguistic/AI
01.2002 - 12.2008
MBA - General
Baha’i Institute for Higher Education
B.Sc. - Computer Science
Baha'i Institute for Higher Education
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