Levi Guillory
Sydney,NSW
Summary
Results-driven advertising sales professional with 15+ years of experience driving revenue growth in diverse markets. Skilled at leveraging innovative strategies and unique audience insights to enhance brand partnerships in Australia’s evolving advertising landscape. Proven track record of building and nurturing relationships with major agency groups and independent agencies, leading high-performing teams, and collaborating cross-functionally to deliver exceptional advertising campaigns.
Overview
16
16
years of professional experience
Work History
Co-Sydney Sales Director (Acting)
Foxtel Media
Sydney, Australia
01.2023 - Current
- Leadership Team responsibility as co-lead in Sydney, managing 25+.
- Focus on delivering General Entertainment and Sport revenue across Kayo, Binge, Foxtel Go, and Foxtel on a FY budget of $200m+.
- Build and manage career development opportunities to deliver high performance for all levels of the team.
- Key sales lead in managing senior-level relationships across major Agency Hold Cos and Independent Agencies.
- Build and deliver strategies with trading, product, content, partnership, and marketing teams to maintain current clients on legacy platforms, alongside increased basket size, and securing new business.
- Deliver market-leading innovation by leveraging Foxtel Media research, insights, and marketing to drive new revenue streams.
- Deliver programmatic growth on key platforms across all major DSPs.
Group Business Director
Foxtel Media
03.2021 - 01.2023
- Lead a team responsible for major consortium agencies achieving revenue goals against Foxtel Media streaming and linear platforms, including Kayo, Binge, Foxtel Go, and Foxtel.
- Partnership manager for LG CTV representation in Australia, tasked with managing commercial outcomes and developing product and sales opportunities.
Group Sales Manager, Key Accounts – Finance
News Corp Australia
06.2017 - 03.2021
- Responsible for driving growth all NSW Key Account Finance partners and media agencies – including Major Banks, Insurance, and Payment brands – representing the entire News Corp Australia portfolio
- Lead a team of 5 direct reports whilst managing with a vast list of internal stakeholders, including product, editorial, and operations
- Commercial liaison between uncovering market feedback and internal stakeholders to develop product and GTM strategies across the Finance category nationally
- Drive research and thought leadership opportunities in line with broader News Corp commercial proposition to uncover and realise new revenue streams
- Achievements and Recognition
- 4x consecutive years of Finance portfolio growth
- 4x News Corp Pace Setter – Awarded to top 10% of sales and one of five nationally to be named all years
- Finance commercial lead on News Bolt innovation program
Account Manager
News Corp Australia
11.2013 - 06.2017
- Built experience working across a variety of agency consortiums and categories - including Travel, Automotive, Pharmaceutical, FMCG, and Entertainment industries
Lead Sales Director
Nearmap
09.2012 - 03.2013
- Identify new revenue streams for a startup technology-based business.
- Conduct market research to develop a single-seat license product.
- Developed and implemented strategic sales plans to increase customer base.
- Scale up a direct sales team of 15+, leveraging existing database and new business avenues, to secure incremental revenue.
Account Manager
Macquarie Radio Network
09.2012 - 03.2013
- Build and maintain new business within NSW across direct advertising clients
Sales and Marketing Consultant
Dallas Morning News
07.2009 - 07.2012
- Develop and retain new business SMB business through holistic print and digital advertising solution
Senior Account Executive
The Daily Toreador Newspaper
07.2008 - 07.2009
- Managed advertising and sales team for Texas Tech University campus newspaper
Education
Marketing Week Mini MBA - Brand Management
01.2020
Marketing Week Mini MBA -
01.2018
Bachelor of Arts - Advertising
Texas Tech University
08.2009
Skills
- Leadership team member
- Revenue Growth
- Business strategy development and implementation
- Training and coaching
- Team Leadership & Development
- National sales leadership
- Strategic Planning
- Competitive Analysis
- Innovation and Creativity
- Client Relationship Building
References
References upon request
Workvisa
Permanent Resident, no restrictions
Timeline
Co-Sydney Sales Director (Acting)
Foxtel Media
01.2023 - Current
Group Business Director
Foxtel Media
03.2021 - 01.2023
Group Sales Manager, Key Accounts – Finance
News Corp Australia
06.2017 - 03.2021
Account Manager
News Corp Australia
11.2013 - 06.2017
Lead Sales Director
Nearmap
09.2012 - 03.2013
Account Manager
Macquarie Radio Network
09.2012 - 03.2013
Sales and Marketing Consultant
Dallas Morning News
07.2009 - 07.2012
Senior Account Executive
The Daily Toreador Newspaper
07.2008 - 07.2009
Marketing Week Mini MBA - Brand Management
Marketing Week Mini MBA -
Bachelor of Arts - Advertising
Texas Tech University
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