Lewis Gaffy
South Maclean,QLD
Summary
With an illustrious Career spanning 18 years in the dynamic retail industry, I have consistently demonstrated a commitment to excellence and a passion for driving operational success. Over the past 16 years, I have dedicated my expertise to JB Hi Fi, where I honed my skills in store management and excelled as an Area Manager Relief for 8 years.
My Journey has been marked by a relentless pursuit of operational efficiency, strategic leadership, and an unwavering focus on customer satisfaction. In my tenure at JB Hi Fi, I played a pivotal role in elevating store performance, implementing effective management strategies, and fostering a culture of excellence among teams.
Currently Positioned as the Regional Sales and Training Manager at PTC, I oversee operations across 14 locations, demonstrating my ability to navigate diverse challenges in a dynamic retail landscape. My role encompasses a multifaceted approach, combining strategic sales initiatives with comprehensive training programs to enhance team capabilities and drive revenue growth.
My Career trajectory underscores a consistent track record of exceeding targets, implementing innovative solutions, and fostering collaborative environments. As a seasoned professional, I bring a wealth of experience in retail management, coupled with a keen understanding of market trends and consumer behaviour.
In Summary, my career is a testament to my dedication to the retail sector, where I have evolved from a proficient store manager to a strategic leader overseeing regional operations. I am poised to leverage my extensive experience and skills to continue driving success for PTC and contributing to the overall growth of the organization. Training professional with extensive leadership experience in staff development, process and productivity improvements, performance management and curriculum design.
Overview
19
19
years of professional experience
Work History
Regional Sales & Training Manager
PTC: Phone, Tech, and Comm
10.2023 - Current
- Driving sales growth across 14 stores/kiosks
- Developing and implementing effective sales strategies, monitoring sales performance and identifying opportunities for improvement
- Staff management, recruitment, training, development, and performance evaluation
- Build a high-performing and motivated leadership team for each store
- Managing and optimizing stock levels to ensure product availability, minimize surplus, and maximize profitability
- Analyzed effectiveness of training programs at all levels and recommended updates.
- Managed development of e-learning training materials and activities to enhance learning experiences.
- Daily business analysis between stores reviewing wage spend, store profitability, and staff performance
- Training team members on correct sales and repair techniques and procedures
- Developing store leaders and area managers to further improve customer experience and store profitability.
Store Manager
JB HI-FI
10.2018 - 10.2023
- Strong merchandising knowledge and proven experience in store presentation
- Established and maintained robust relationships with Key stakeholders
- Weekly Leadership meetings relating to Sales, OHS, and Staff wellbeing.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Assisted in recruiting, hiring and training of team members.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Sales Manager
JB Hi-Fi
06.2012 - 10.2018
- Ensuring store sales targets are met through STARS (Sales Training & Results) daily store meetings and report analysis
- Coaching sales team through STARS and managing the success of sales results through budget achievement, sales KPI's, and sales incentives
- Performance coaching the sales team through critical conversations, sales training, and sales evaluation
- Management of the store budget through sales management, performance reviews, and sales analysis
- Effective problem-solving skills with a focus on customer satisfaction
- Successful implementation of storewide directives for operational excellence
- Adaptable to various store locations, ensuring consistent performance
- Accomplished in region rostering and schedule management training
- Leadership role in successful area-wide product and sales training initiatives.
Media Manager
JB Hi-Fi
08.2007 - 06.2012
- Management and training of the media team and sales staff
- Coaching staff STARS training
- Maintaining the visual appearance of media throughout the store
- Liaising with the store manager each week and going over budgets, sales analysis and merchandising
- Merchandising the Media department throughout the store according to visual standards
- Merchandising media to suit high traffic areas and slow-moving traffic area to increase sales
- Refits of store layouts.
IT Sales / Games Manager
HARVEY NORMAN
01.2005 - 08.2007
- Sales and Customer service
- Merchandising and upkeep of games department
- Attend tech and supplier events
- Cross department selling
- Achieving Sales targets and KPI's.
Education
Advanced Diploma of Marketing -
Martin College
Queensland, Australia01.2014
Apple Product Professional -
Apple Inc.
Queensland, Australia01.2014
Professional Retail Management Course -
Friedman Group
Queensland, Australia01.2013
General Information Technology - Certificate III -
Southbank Institute of TAFE
Queensland, Australia01.2005
Skills
- Staff Leadership
- Change Management
- Organizational Development
- Sales Team Development
- Management Team Development
- Marketing campaigns
- Sales and marketing strategies
- Performance Management
- Goals and performance
- Budget Management
References
- Gary Dorman, Area Manager, JB HI-FI, 0419 570 202
- Dr. Michael Todorovic, Senior Lecturer, Bond University, 0423 209 101
- John Kidd, Financial Consultant, CPA Australia, 0418 913 308
Timeline
Regional Sales & Training Manager
PTC: Phone, Tech, and Comm
10.2023 - Current
Store Manager
JB HI-FI
10.2018 - 10.2023
Sales Manager
JB Hi-Fi
06.2012 - 10.2018
Media Manager
JB Hi-Fi
08.2007 - 06.2012
IT Sales / Games Manager
HARVEY NORMAN
01.2005 - 08.2007
Advanced Diploma of Marketing -
Martin College
Apple Product Professional -
Apple Inc.
Professional Retail Management Course -
Friedman Group
General Information Technology - Certificate III -
Southbank Institute of TAFE
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