XIAODAN ZHOU
Sydney,Australia
Summary
Strategic communications and public relations professional with expertise in media relations, stakeholder engagement, and corporate reputation management. Proven ability to design and execute PR campaigns, foster government and business partnerships, and enhance brand visibility through data-driven storytelling. Adept at cross-cultural collaboration and managing high-impact projects in fast-paced environments.
Overview
5
5
years of professional experience
Work History
Marketing Representative
Matrix Global Real Estate
07.2023 - 12.2023
- Delivered exceptional customer service as the first point of contact, achieving a 95% client satisfaction rate
- Produced and edited high-quality advertising videos, contributing to a 20% increase in property inquiries
- Managed social media marketing campaigns, growing followers by 25% and improving engagement rates by 15%
- Coordinated photography and styling sessions, enhancing property appeal and reducing average time on market by 10%
- Supported both tenants and landlords, ensuring smooth communication and timely resolution of issues
JD Group Public Affairs
JD.COM
07.2021 - 07.2023
- Negotiated and signed a strategic cooperation agreement worth 600 million RMB with state-owned enterprises, covering logistics, retail, and technology sectors
- Managed partnerships with 5 districts and 5 government agencies in Beijing, securing multiple contracts and generating 50 million RMB in annual revenue
- Analyzed consumption data and growth rates across Beijing districts, providing actionable insights to marketing teams
- Coordinated JD's participation in international and national events, including arranging executive speeches and exhibition setups
JD Worldwide Business Development Department
JD.COM
05.2020 - 07.2021
- Organized and led negotiations with embassies from 70+ countries, successfully onboarding national pavilions to JD's platform, driving a 15% increase in international sales
- Assisted in onboarding 100+ overseas merchants to JD's platform
- Collaborated with cross-functional teams to ensure a seamless onboarding process and enhance merchant satisfaction
Sales, Advertisement Designer
COSCOMBO
06.2019 - 12.2019
- Managed end-to-end retail operations, including customer service, cashier duties, and inventory management, ensuring smooth store operations
- Modeled for shoes, clothing, and bags, creating social media content that increased follower engagement by 20% and boosted product visibility
- Conducted product photography and image processing, ensuring high-quality visuals for marketing campaigns
- Planned and executed promotional activities, driving a 30% increase in store foot traffic and sales during campaign periods
- Edited copywriting for marketing materials, ensuring consistent brand messaging and improved customer appeal
Education
Master of Business - Advertising and Marketing
The University of Queensland
07.2021
Bachelor of Business - Management
Queensland University of Technology
12.2018
Skills
- Target market identification
- Social media strategy
- Data-driven decision making
- Partnership development
- Advertising campaigns
- Teamwork
- Problem-solving
- Multitasking
- Public relations
Timeline
Marketing Representative
Matrix Global Real Estate
07.2023 - 12.2023
JD Group Public Affairs
JD.COM
07.2021 - 07.2023
JD Worldwide Business Development Department
JD.COM
05.2020 - 07.2021
Sales, Advertisement Designer
COSCOMBO
06.2019 - 12.2019
Bachelor of Business - Management
Queensland University of Technology
Master of Business - Advertising and Marketing
The University of Queensland
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