Lex (Tianlong) Liu
Sydney,NSW
Summary
As a marketing manager, I have served many local companies in Sydney and have provided services for a variety of products (such as FMCG products, health products, fashion products, financial services, real estate projects, etc.) And has successfully obtained widespread recognition and profits in the Australian market, the Chinese market, and other international markets growth.
My expertise includes but is not limited to: product packaging promotion, global marketing, project integration and operation production, market trend forecasting, competitive product analysis, customer research services, and social media operations.
As a marketing manager, I once helped a company develop a new marketing plan and increase its product sales by 120% in the short term.
Overview
9
9
years of professional experience
Work History
Business Development & Marketing Manager
Wealth Pi Fund
05.2022 - Current
* Manage the operations of the company’s Marketing Department
* Responsible for the business development of the company’s real estate development projects
* Responsible for the management and maintenance of investor relations
* Responsible for building external expansion channels for the Financing Department
General Marketing Manager
Award Global
06.2020 - 05.2022
- In charge of the Group’s Marketing Department, responsible for the market operations, business planning, business expansion execution, and performance supervision of 23 subsidiaries across Australia, as well as the Group’s real estate sales and property development companies
- Develop and manage the Group’s annual marketing operation budget to ensure that the marketing activities of subsidiaries align with the Group’s overall strategy
- Collect market feedback data and analyze competitors’ products to develop more precise marketing strategies
- Expand product sales channels by fully integrating online and offline resources, exploring new sales avenues, and continuously developing external partnerships for the Group
- Responsible for coordinating and liaising with shareholders of the Group’s property development companies
General Manager
Utree Pty Ltd
07.2016 - 05.2020
* Planned the "2019 JJ Lin Sydney Concert" and was responsible for bidding and financing
* Led the cooperation project with "Beijing Property (Holdings) Co., Ltd." and completed the acquisition of the Australian local brand "Healthy Care Group"
* Led the acquisition and project financing of a large dairy factory in Melbourne, Australia
* Responsible for the financing and marketing of the Australian fashion brand "YPL" sports leggings in the Chinese market (with sales reaching 54 million RMB)
* In charge of equity financing and investment with performance guarantees for films such as *Operation Mekong*, *Wolf Warrior*, *Operation Red Sea*, *The Wandering Earth*, and TV dramas including *The Story of Minglan*, *Ten Miles of Shanghai Splendor*, *Story of Yanxi Palace*, and *Ode to Joy*
* Successfully obtained the general agency rights for TikTok's business operations in Australia
Education
Master of Arts - Creative And Culture Industry Management
University of Tech Sydney
Sydney, NSW06.2016
Bachelor of Arts - International Communication &Classical Philosophy
Macquarie University
Sydney, NSW12.2014
Skills
- Office software (Word, Excel, Outlook, PowerPoint, Access, Ps, Ai, Premiere Pro)
- Marketing Program Management
- Budget Forecasting
- Marketing Strategy Development
- Google Analytics
- Strategic Planning and Alignment
- Demand Generation
- Product and Service Specification
- Market Trend Analysis
- Social Media Content Creation
- New Business Opportunities
- Customer Buying Habits
- Social Media Strategy
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Timeline
Business Development & Marketing Manager
Wealth Pi Fund
05.2022 - Current
General Marketing Manager
Award Global
06.2020 - 05.2022
General Manager
Utree Pty Ltd
07.2016 - 05.2020
Bachelor of Arts - International Communication &Classical Philosophy
Macquarie University
Master of Arts - Creative And Culture Industry Management
University of Tech Sydney
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