Li Feixue
Summary
Extensive experience in self-media operation with strong resilience under pressure. Possess a keen perception of mainstream social trends and hot topics, excelling in account positioning and management. Proficient writer with approximately 1.5 million words composed over the past three years and experience accepting commissioned writing projects. Passionate about psychology; skilled in regulating personal and others' emotions. Excel in teamwork and leading group tasks.
Overview
5
5
years of professional experience
Work History
Emotional Radio Host
Douyin
07.2025 - Current
- Independently planned and hosted a live emotional psychology program, translating professional psychological knowledge (e.g., CBT, positive psychology) into accessible content to provide emotional support and practical advice to viewers.
- Analyzed live-streaming metrics to optimize content and enhance follower engagement; placed among the Top 50 in the Hangzhou regional "2025 Douyin Golden Autumn Contest".
- Invited by the official platform to join traffic support programs such as the "Wheat-Order Room" due to high-quality content and strong streaming performance.
Online Content Creator
Weibo & RedNote
01.2021 - Current
- Grew a personal Weibo account from zero to 140,000 followers within 18 months, accumulating over 200 million views, and successfully monetized the account through brand collaborations.
- Partnered with well-known brands (e.g., miHoYo, HBN) on commercial campaigns, overseeing the process from product selection to ad copywriting, generating tens of thousands of direct interactions per campaign.
- Specialized in fiction and fan culture writing; awarded 1st prize in Tencent's "Light and Night" fanfiction contest and an Excellence Award in Paper Games' "Love and Deepspace" contest.
- Grew a new RedNote account by 5,000 followers within three days, attracting multiple business collaboration inquiries; familiar with platform influencer cooperation models and operational strategies.
Publishing PR
Paper Games
11.2024 - 03.2025
- Independently managed multiple corporate social media accounts (Weibo, RedNote) and led promotional campaigns for major version updates of games such as Love and Deepspace and Infinity Nikki, increasing related topic reads by over one million during launch periods and effectively contributing to user growth.
- Developed and executed online reputation management strategies for games. Conducted comprehensive risk assessments prior to major updates and prepared complete communication kits including key messages, Q&A, and contingency plans. Mitigated potential negative sentiment by releasing high-quality behind-the-scenes content to steer community focus and foster positive brand narrative.
- Planned and authored daily content matrices, producing an average of 12+ posts per week, including multiple viral posts with over 10,000 likes. Increased total account followers by 100% during the operational period.
Internship
City Psychological Association
11.2022 - 02.2023
- Conducted initial client intake and information collection: Followed confidentiality protocols to manage pre-session receptions, independently completing basic registration and preliminary needs communication for 30+ clients, providing counselors with essential background information.
- Assisted in group counseling sessions: Supported the preparation and follow-up of group counseling activities under supervisor guidance, handled material setup, on-site documentation, and post-session feedback collection, ensuring standardized procedures and achieving over 90% participant satisfaction.
- Maintained a safe and trusting environment: Ensured privacy and comfort in the counseling setting through meticulous scheduling and empathetic communication, effectively supporting the establishment of therapeutic rapport.
HR Assistant
China National Pharmaceutical Group Corp. Medicine Management Co., Ltd.
07.2020 - 09.2020
- Maintained employee status records and files (recruitment, termination, transfers, promotions), ensuring accuracy and timely updates of HR information.
- Collaborated with HR specialists to participate in developing and refining the performance management system, enhancing the transparency and efficiency of employee evaluations.
Education
Master of Science (MSc) - Educational Psychology
University of Sheffield
02.2025
Bachelor of Science (BSc) - Pharmacy
Hainan University
09.2022
Skills
- Proficient in Microsoft Office Suite
- Engaging personality
- Social media posting
- Content strategies
- Live streaming
- Creative writing
EXTRACURRICULAR ACTIVITIES
Delivered a welcome speech as the freshman representative for Hainan University (2017). Member of the Liaison Department, Hainan University Student Union (Sep 2017 - Sep 2018): Negotiated with business partners and secured funding for student events. Leader of the Dance and Drama Team, Art Society, School of Life Sciences, Hainan University (Sep 2019 - Sep 2020): Led the dance team in multiple university commercial performances. Leader and Lead Vocalist of the band "Candy Capsule": Performed at several art festivals and events; awarded an Excellence Prize in the Art Competition of the School of Mechanical and Electrical Engineering, Hainan University.
Languages
Chinese (Mandarin)
English
Timeline
Emotional Radio Host
Douyin
07.2025 - Current
Publishing PR
Paper Games
11.2024 - 03.2025
Internship
City Psychological Association
11.2022 - 02.2023
Online Content Creator
Weibo & RedNote
01.2021 - Current
HR Assistant
China National Pharmaceutical Group Corp. Medicine Management Co., Ltd.
07.2020 - 09.2020
Bachelor of Science (BSc) - Pharmacy
Hainan University
Master of Science (MSc) - Educational Psychology
University of Sheffield