Li Yu Sian
Sydney City,Australia
Summary
Dedicated and results-driven professional with a strong background in customer service, brand building, and digital marketing. Capable of implementing successful marketing strategies, building and maintaining client relationships, and creating engaging content for a range of media. Competent in using data-driven insights to maximise activities and increase brand visibility. I'm looking for opportunities to apply my experience in digital marketing and consumer engagement to increase brand recognition and commercial success.
Overview
2
2
years of professional experience
Work History
Sales Consultant (Part-time)
Marsking Boutique
Melbourne
03.2023 - 06.2023
- Managed customer enquiries and after-sales services via WeChat, improving customer satisfaction and retention
- Created and managed engaging content on Xiaohongshu (Little Red Book), growing the brand's online following by 3,000+ new users
- Planned and executed offline promotional events, integrating social media marketing with in-person engagement
- Successfully handled over 100 customer enquiries per month, ensuring efficient and personalised responses
Sales Consultant (Part-time)
Iconic Boutique
Melbourne, VIC
12.2020 - 08.2021
- Led live-streaming e-commerce sessions, showcasing products and engaging with audiences to drive sales
- Implemented strategic promotions, achieving a live stream conversion rate of 8%-12%
- Utilised interactive platform features to boost audience participation and enhance viewer retention
- Analysed market trends and adjusted content strategies accordingly, attracting 5,000+ viewers per session
Internship
BoxLocal
Melbourne, VIC
02.2021 - 06.2021
- Conducted competitor analysis and created three market research reports to support product positioning
- Designed and executed marketing campaigns, increasing online conversion rates from 2.5% to 4.3%
- Managed a customer database of 1,000+ contacts, improving customer satisfaction from 88% to 94%
- Utilised Excel for data analysis, enhancing campaign ROI by 18%
Education
Bachelor of Business -
Torrens University
Sydney, NSW01.2025
Bachelor of Business -
Torrens University
Sydney, NSW01.2023
Skills
- Digital Marketing Strategy
- Social Media Management
- Customer Relationship Management (CRM)
- Event Planning & Coordination
- Live Streaming & E-Commerce Sales
- Microsoft Office Suite (Excel, Word, PowerPoint)
References
- Polly Zhang, Sales Manager, Marsking Fashion Retail Store, 0452 151 566
- Jia, Sales Manager, Iconic Boutique, (03) 9077 1682
Languages
- English, Multilingual Communication
- Chinese, Native/Bilingual
Timeline
Sales Consultant (Part-time)
Marsking Boutique
03.2023 - 06.2023
Internship
BoxLocal
02.2021 - 06.2021
Sales Consultant (Part-time)
Iconic Boutique
12.2020 - 08.2021
Bachelor of Business -
Torrens University
Bachelor of Business -
Torrens University