Liam MacKenzie-Staerck
Newtown
Summary
Strategic, results-driven, fundraising professional with over a decade of experience in account management, relationship building, and non-profit fundraising. Proven track record in developing and executing comprehensive fundraising strategies, managing key client relationships, and driving revenue growth. Adept at leveraging data-driven insights, leading cross-functional teams, and fostering strong stakeholder engagement. Committed to supporting organizations with a clear social mission and a passion for continuous learning and innovation.
Overview
12
12
years of professional experience
Work History
Account Director
Donor Republic
06.2021 - 11.2023
- Promoted from Senior Account Manager to Account Director, managing key nonprofit accounts, developing strategic fundraising campaigns, and driving revenue growth
- Led cross-functional teams to deliver integrated fundraising strategies across digital, direct, and events channels, increasing client revenue by 20% year-on-year
- Provided consultative support to senior non-profit stakeholders, offering long-term fundraising solutions, data-driven insights, and strategic advice
- Oversaw the development and execution of donor engagement initiatives, improving donor retention and engagement by 25%
- Drove new business opportunities, resulting in the expansion of key client accounts and a 20% increase in agency revenue
Senior Account Manager
Donor Republic
06.2019 - 06.2021
- Led development and implementation of digital fundraising campaigns
- Organised client and creative briefings, coordinate concept development to final execution, oversee implementation across multiple digital channels and ensure campaign budgets are adhered to and deadlines are met
- Wrote strategy for supporter communication journeys and briefed internal teams to execute via email marketing software
- Provided in-depth analysis of campaign performance, offering actionable insights that optimized donor journeys and increased fundraising success
Campaign Manager
National Breast Cancer Foundation
04.2018 - 06.2022
- Managed
- Led creative and activity rebrand of Go Pink campaign resulting in a 6.5 x YoY increase in revenue. (Covid year).
- Implemented activity based supporter journeys to optimize creative elements and drive higher engagement rates within campaigns.
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
Community Fundraising Coordinator (Contract)
The Garvan Research Foundation
04.2018 - Current
- Managed relationships with internal and external stakeholders, including community fundraisers, event sponsors, and the general public, ensuring successful execution of community fundraising initiatives
- Led the design and execution of fundraising campaigns for City2Surf and Blackmore’s Sydney Running Festival, increasing revenue by 26% above target and doubling the number of active fundraising pages
- Collaborated with the Digital team to develop and implement online marketing content, including Facebook ads and eDMs, to drive engagement and acquisition of new community fundraisers
- Coordinated with 3rd party platforms to manage donor journeys and ensure seamless fundraising experiences for participants
- Developed fundraising collateral and support materials, optimizing donor experience through personalized communications
- Provided ongoing analysis and forecasting of community fundraising income, ensuring alignment with organizational goals
Development & Data Coordinator - Regular Giving (Secondment) & Donations & Database Coordinator - Single Giving
The Fred Hollows Foundation
03.2015 - 04.2018
- Led relationship management for donors, suppliers, and volunteers, ensuring alignment with fundraising objectives and supporting key fundraising programs
- Utilized Raiser’s Edge CRM for data management, including reporting, and query creation to maintain data integrity and enhance donor engagement
- Managed monthly pledge run for regular giving, ensuring data accuracy and timely processing of donations
- Supported major fundraising campaigns, including event coordination, donor communications, and reporting
- Contributed to donor retention strategies, improving engagement and satisfaction through targeted stewardship initiatives
Membership Reporting Analyst / Customer Service Coach
Diabetes NSW
01.2013 - 01.2014
- Delivered detailed membership and demographic reports to the executive team, providing data-driven insights for strategic planning
- Led call monitoring and coaching efforts, improving customer service and team performance
- Assisted in CRM system transitions and managed data integrity initiatives
Education
BA (Hons.) - Psychology & English Literature
University of Leicester
United KingdomSkills
- Fundraising strategies
- Relationship-building
- Donor-centric communications
- Data-driven decision-making
- Innovation
- Corporate sponsorships
- Event planning
- Social media promotion
- Marketing strategy
- Budget development
Websites
Accomplishments
- Increased client fundraising revenue by 25% year-on-year through strategic campaign execution at Donor Republic.
- Led a team that improved donor retention by 30% by designing personalized donor journeys and integrated fundraising strategies.
- Drove 20% year-on-year agency revenue growth by securing and retaining key nonprofit clients at Donor Republic.
- Successfully executed corporate and community fundraising events at the National Breast Cancer Foundation, exceeding revenue targets by 25%.
- Strengthened donor engagement strategies, increasing returning donors by 30% through effective stewardship practices.
Softwareandtools
- Raiser’s Edge CRM
- Salesforce
- MS Office Suite (Advanced Excel)
- CRM & Data Management Systems
- Content Management Systems (CMS)
- Reporting & Data Analytics Tools
Additionalskillsandinterests
- Strong interpersonal and relationship-building skills
- Proficient in donor-centric communications and fundraising strategies
- Analytical thinker with expertise in data-driven decision-making
- Passionate about innovation, learning, and development in the nonprofit sector
Career Overview
Strategic, results-driven, fundraising professional with over a decade of experience in account management, relationship building, and non-profit fundraising. Proven track record in developing and executing comprehensive fundraising strategies, managing key client relationships, and driving revenue growth. Adept at leveraging data-driven insights, leading cross-functional teams, and fostering strong stakeholder engagement. Committed to supporting organizations with a clear social mission and a passion for continuous learning and innovation.
Timeline
Account Director
Donor Republic
06.2021 - 11.2023
Senior Account Manager
Donor Republic
06.2019 - 06.2021
Campaign Manager
National Breast Cancer Foundation
04.2018 - 06.2022
Community Fundraising Coordinator (Contract)
The Garvan Research Foundation
04.2018 - Current
Development & Data Coordinator - Regular Giving (Secondment) & Donations & Database Coordinator - Single Giving
The Fred Hollows Foundation
03.2015 - 04.2018
Membership Reporting Analyst / Customer Service Coach
Diabetes NSW
01.2013 - 01.2014
BA (Hons.) - Psychology & English Literature
University of Leicester
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