Liam Rous
Richmond,Australia
Summary
An energetic and commercially minded brand manager with over three years’ experience in the liquor industry, driving trade strategy, brand activations, and cross functional collaboration across premium wine and spirit brands. I thrive on blending data driven insight with creative thinking to deliver engaging campaigns and commercial outcomes. With hands on experience in pricing, forecasting, GWP promotions, and NPD launches, I take pride in bringing ideas to life from strategy through to execution.
Overview
4
4
years of professional experience
Work History
Marketing Communications Specialist
Frestine Dairy
04.2025 - Current
- Developed and implemented targeted strategies to reach specific customers.
- Directly reported to the CEO, with collaboration across the entire business to create effective collateral materials for presentations and proposals.
- Implemented consistent branding across all channels, ensuring a cohesive message and professional image.
Wine Brand Manager
Hancocks
07.2024 - 02.2025
- Annual trade spend management, locking in promotion pricing for key products over the following year through major banners, grocers and on premise channels.
- Prepared and collated data for annual business reviews involving key stakeholders of the brand and internal board members.
- Managing promotional activities such as GWP's and WIS's from ideation through to execution in market.
- Led multiple NPD launches from ideation through to execution in market.
Spirits Brand Manager
Hancocks
08.2023 - 07.2024
- Developed and launched nationwide ATL campaigns, targeting key consumers through various channels.
- Responsible for nationwide BTL promotions, from ideation through to post campaign analysis.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Optimised social media presence to engage customers, resulting in higher online visibility and interaction.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Managed relationships with media and creative agencies, providing timely feedback and aligning campaigns with seasonal brand strategy.
Wine Brand Manager
Hancocks
08.2021 - 08.2023
- Monthly forecasting, using prior sales data paired with upcoming activity in market to finalise depletions 3-6 months out.
- Analysing monthly scan results to help identify new opportunities for product and brand development
- Maintaining a healthy rapport with brand principles, ranging from corporate employees to family of the brand.
- Researched market trends to identify customer needs and preferences for strategic planning.
Education
Bachelors of Business - Marketing
Auckland University of Technology
08-2021
Skills
- Depletion forecasting
- MS Office suite
- Data analysis
- Promotional planning
- Budget management
- Price structuring
Timeline
Marketing Communications Specialist
Frestine Dairy
04.2025 - Current
Wine Brand Manager
Hancocks
07.2024 - 02.2025
Spirits Brand Manager
Hancocks
08.2023 - 07.2024
Wine Brand Manager
Hancocks
08.2021 - 08.2023
Bachelors of Business - Marketing
Auckland University of Technology
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