Liana Ansell
Melbourne,VIC
Summary
Positive, enthusiastic, and detail-oriented with a natural ability to connect with people and build lasting relationships. Possesses solid understanding of marketing principles and excellent communication skills. Experienced in working with stakeholders at all levels, across external partners, suppliers, and internal teams. Possesses strong organisational and administrative skills to coordinate multiple projects simultaneously.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Head of Partner Marketing
Amazon Web Services
04.2023 - 09.2024
- Built an active and engaged Partner community by driving consistent outbound communications, and implementing regular virtual and face-to-face events.
- Developed co-marketing plans that included social media campaigns, PR, advertising, and events to improve brand recognition and increase sales leads.
- Increased visibility of partner successes through regular social media updates, case studies, webinars, and newsletters.
- Streamlined internal processes, fostering improved efficiency and productivity.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Developed an effective marketing budget, ensuring optimal allocation of resources for maximum return on investment.
- Optimised partner marketing budget allocation by analysing campaign performance data and reallocating resources accordingly.
- Collaborated with various stakeholders including c-level business owners, internal and external sales teams, and marketing colleagues to develop partner-specific materials that supported the sales process.
Senior Marketing Manager
Amazon Web Services
04.2020 - 04.2023
- Led the development and implementation of APAC level marketing plans to achieve revenue and brand exposure goals.
- Fostered a culture of continuous improvement within the field marketing team, regularly presenting on best practices and lessons learned from past campaigns.
- Leveraged CRM systems to ensure the accuracy and quality of the marketing database to enable precise targeting of audience segments.
- Negotiated favourable partnerships with vendors, securing cost-effective resources for campaign execution.
- Managed third party design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Senior Events Marketing Manager
Amazon Web Services
03.2016 - 04.2020
- Developed, managed, and executed the events marketing calendar from large scale face-to-face events and virtual webinars, to intimate roundtables and networking events.
- Negotiated favorable contracts with suppliers, reducing overall expenses without sacrificing quality or service.
- Evaluated event performance, identifying areas for improvement and implementing necessary changes.
- Oversaw the creation of visually appealing marketing materials to promote upcoming events.
- Delivered memorable guest experiences through meticulous attention to detail in planning every aspect of each event.
- Maximised event visibility by leveraging social media platforms, email campaigns, and targeted advertising efforts.
- Established KPIs and monitored performance metrics, ultimately driving continuous improvement efforts in future event campaigns.
- Built strong relationships with key industry influencers in order to build a community of speakers and advocates to leverage at events.
Portfolio Marketing Manager
IBM
10.2014 - 03.2016
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Used data analytics to track lead generation campaigns and improve quality.
- Organised successful trade show exhibits, showcasing products effectively to potential customers.
- Oversaw preparation of marketing copy, images, videos, emails, and other customer facing collateral.
- Managed budget allocation and resource utilisation to maximise marketing ROI.
Field Marketing Manager
Autodesk
03.2013 - 10.2014
- Generated leads and created brand awareness across South East Asia for the organisations flagship product, AutoCAD.
- Created and executed integrated marketing campaigns to reach buyers and influencers.
- Implemented effective tracking systems to measure campaign success and inform future marketing decisions.
- Managed and led the execution of large-scale customer events to provide thought leadership opportunities, lead generation and customer advocacy.
Marketing Manager
Kodak
06.2010 - 10.2012
- Developed and implemented marketing strategies and campaigns to drive awareness, leads, and conversation across the commercial business group.
- Planned, managed and executed events, product launches, trade shows, and conferences
- Increased awareness of company initiatives through targeted outreach to niche publications and influencers.
- Devised creative co-marketing campaigns in partnership with strategic partners, fostering mutually beneficial growth opportunities.
Marketing Manager
Carestream Health
06.2008 - 06.2010
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Managed and executed annual marketing plans to drive demand, awareness and leads.
Marketing & Communications Coordinator
Kestral Computing
01.2007 - 06.2008
- Executed marketing campaigns and programs to drive awareness and generate leads.
- Developed and executed marketing plans for trade shows, online campaigns, and offline campaigns including direct mail
- Developed compelling marketing materials for various channels, increasing audience engagement and brand awareness.
Education
Bachelor of Business - Marketing & E-Commerce
Victoria University
Skills
- Highly adept at managing relationships
- Excellent written and verbal communication skills
- In-depth marketing expertise
- Extensive event management experience
- Efficient in managing customer databases (CRM)
- Excellent in managing timelines and resources
- Proficient across the Microsoft Office suite
- Proficient in marketing and analytics software (Canva, Marketo, Tableau, Salesforce)
Certification
INSEAD - Developing Emerging Leaders
References
Karmin Jah Jah
Head of Marketing, Amazon Web Services
0414 340 045
karminja@amazon.com
Rachel Wilson
Head of Events, Amazon Web Services
+65 8451 3429
racwilr@amazon.com
Ally Burt
Head of Customer Experience, Amazon Web Services
0401 193 626
burtally@amazon.com
Timeline
Head of Partner Marketing
Amazon Web Services
04.2023 - 09.2024
Senior Marketing Manager
Amazon Web Services
04.2020 - 04.2023
Senior Events Marketing Manager
Amazon Web Services
03.2016 - 04.2020
Portfolio Marketing Manager
IBM
10.2014 - 03.2016
Field Marketing Manager
Autodesk
03.2013 - 10.2014
Marketing Manager
Kodak
06.2010 - 10.2012
Marketing Manager
Carestream Health
06.2008 - 06.2010
Marketing & Communications Coordinator
Kestral Computing
01.2007 - 06.2008
Bachelor of Business - Marketing & E-Commerce
Victoria University
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