Summary
Overview
Work History
Education
Skills
Interests
Social Events Organiser
Timeline
Generic

Libbii Nelson

Digital Project Manager
Gold Coast,QLD

Summary

Experienced and results-driven Digital Marketing Professional with a proven track record of driving successful campaigns and projects in the ever-evolving landscape of online marketing. With a strong foundation in Customer Relationship Management (CRM) and exceptional technical support abilities, I bring a unique blend of strategic thinking, creativity, and analytical prowess to every project I undertake.

I offer a wealth of expertise in crafting and executing multi-channel campaigns that resonate with target audiences and deliver tangible business outcomes. My proficiency in utilising CRM systems allows me to cultivate lasting relationships with clients and stakeholders, ensuring their needs are met and exceeded throughout the project lifecycle.

Furthermore, my technical acumen sets me apart, enabling seamless coordination with cross-functional teams and the adept management of digital assets and platforms. I thrive in collaborative environments, leveraging my strong communication skills to bridge the gap between technical intricacies and business objectives.

Overview

10
10
years of professional experience

Work History

Assistant Team Lead - Digital Marketing Team

Ad On Group
03.2023 - Current
  • Mentored and guided employees to foster proper completion of assigned duties.
  • Built strong relationships with customers through positive attitude and attentive response.
  • Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.
  • Developed solid professional relationships to broaden efficiency of the Project Management team.
  • Established as reliable resource for staff members troubleshooting complex administrative and training issues promptly.
  • Developed process improvements and offered actionable solutions to correct recurring issues.
  • Worked with the Project team to handle escalated customer issues.

Digital Marketing Project Manager

Ad On Group
02.2020 - Current
  • Demonstrated proven abilities in project management, including planning, execution, and delivery of digital marketing projects on time and within budget, for a portfolio of over 90 clients at any one time.
  • Strong understanding of various digital marketing channels, including search engine optimisation (SEO), pay-per-click (PPC), social media, content marketing, email marketing, and influencer marketing, to increase lead generation.
  • Increased customer engagement through content development such as blogs, digital promotional materials, and advertisements for social media.
  • Worked with website team to develop design concepts that improved the overall style and aesthetic elements, identified opportunities for website optimisation and improve user experience, establish brand awareness and drive website traffic.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimisation goals.
  • Communicated project updates to stakeholders at all levels.
  • Partnered with project team members to identify sales opportunities on additional marketing products for existing clients.
  • Monitored and tracked project progress to support timely completion, updating stakeholders on progress and roadblocks.

Leasing Administrator

Dexus Property Management
02.2019 - 01.2020
  • A varied role overseeing all aspects of commercial property management including AP, AR, arrears recovery and building rapport with clients and various stakeholders
  • Reduce and maintained 60+ day arrears to under 13% from 27% in 2 months.
  • Distributed and followed up on tenant renewal notices.
  • Cultivated strong relationships with vendors and partners supporting administrative operations.
  • Identified opportunities to streamline processes and improve office operations and efficiency.
  • Negotiated and executed contracts on behalf of department.
  • This organisation was undergoing nationwide systems upgrade which required me to draw on my strengths in software knowledge and trouble shooting.
  • My ability to be adaptable and solution focused were definitely key elements in my success in this role.
  • Monitored and tested application performance to identify potential bottlenecks, develop solutions and collaborate with developers on solution implementation.

Assistant Venue Manager

ALH Group Pty Ltd
09.2013 - 12.2018
  • Assist in the day to day operations of the venue Gaming, Bars, TAB & Bistro operation Assessment, implementation and ensuring that strict compliance & legislative requirements are adhered to at all times
  • Recruitment, induction, training, supervision & performance management of venue employees
  • Ensure staff maintain exceptional customer experience at all times
  • Complaint resolution and providing feedback and training where required
  • Marketing using various social media tools
  • Stocktake & Stock control
  • Administration relief to cover leave etc
  • Variance investigations
  • Liaise with various external stakeholders
  • Analysis of promotions & contributing to 180 day plans
  • Setup & updating registers with all product lines
  • Month end sales analysis & budget reporting
  • Inspected facility daily for overall cleanliness and to check supply quantities for reordering and restocking.
  • Maximised cost-effectiveness by complying with budget, labor and revenue benchmarks.

Education

Certified Marketing Professional - Marketing

Digital Marketing Institute
Online
09.2023

MYOB Advanced -

Chisholm Institute of TAFE
Berwick, VIC
07.2003

Certificate IV in Business Administration -

Chisholm Institute of TAFE
Berwick, VIC
10.1994

Skills

  • Project Management
  • Work Planning and Prioritisation
  • Continuous Improvement Strategies
  • Leadership, Teamwork and Collaboration
  • Continuous Development & Complex Problem-Solving
  • Campaign & Brand Development
  • Marketing Strategies
  • Client Relationship Management
  • Lead Generation Campaigns & Content Management
  • SEO Strategies and Pay-Per-Click Advertising inc Google AdWords
  • Customer Engagement Strategies
  • Digital Content Development
  • Team Member Development & Staff Training
  • Digital Marketing
  • Search Engine Optimisation Practices

Interests

  • Dinner Parties with Culinary Experience
  • Live Music - from live bands to festivals
  • Random Adventures to Random Places
  • Spending time with Family and Friends
  • A vibey beer garden on a Sunday afternoon
  • Sports - AFL, NRL, State of Origin & UFC

Social Events Organiser

Being involved with the Over 40's Social Group for the past 5 years, has given me an opportunity to foster meaningful connections and enriching experiences for Gold Coast-ians... both local and new to the area. Guiding this vibrant community, I curate engaging events that cater to diverse interests, from coastal walks, beach bbqs, concerts & festivals, nights out with a live bands.. to major themed events. With a keen focus on inclusivity, my team and I cultivate a warm and welcoming environment where members forge friendships and embrace life's new chapters. Nurturing a sense of belonging, I witness laughter, shared stories, and a palpable sense of camaraderie during our gatherings. It's immensely rewarding to facilitate a space where individuals discover the Gold Coast's treasures and relish in the joys of life together.

Timeline

Assistant Team Lead - Digital Marketing Team

Ad On Group
03.2023 - Current

Digital Marketing Project Manager

Ad On Group
02.2020 - Current

Leasing Administrator

Dexus Property Management
02.2019 - 01.2020

Assistant Venue Manager

ALH Group Pty Ltd
09.2013 - 12.2018

Certified Marketing Professional - Marketing

Digital Marketing Institute

MYOB Advanced -

Chisholm Institute of TAFE

Certificate IV in Business Administration -

Chisholm Institute of TAFE
Libbii NelsonDigital Project Manager