Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Software
Certification
Interests
Timeline
StoreManager
Libby Collett

Libby Collett

Communications Strategist And Senior Adviser
Hilton,WA

Summary

Well-regarded communications advisor highly effective at analysing data and trends to make timely, useful and effective recommendations. Well-versed in operating in complex, dynamic environments under tight deadlines. Prepared to leverage 20 years' experience to take on new position.

Overview

31
31
years of professional experience
1
1
Certification
2
2
Languages

Work History

Government and Public Relations Advisor

Fremantle Ports
Fremantle, WA
12.2022 - Current
  • Working closely with the CEO, general managers throughout the business and with the board of directors on media & advocacy across the business.
  • Planned, developed, and implemented strategies to convey information with key decision makers.
  • Produced detailed reports outlining key issues and proposed solutions.
  • Coordinated work or project dedicated to raise awareness of need, applying strong project, and team leadership to enhance success.
  • Facilitated communication and collaboration between departments to help business function smoothly.

Senior Advisor and Speechwriter

Governor of WA
Perth, WA
12.2021 - 12.2022
  • Prepared research papers and speeches for HE the Hon Kim Beazley AC, former Governor of WA and HE the Hon Chris Dawson APM AC, Governor of WA

Achievements:

  • Briefed Governors on matters of high importance including on defence, critical minerals, Aboriginal affairs.
  • Drafted landmark speeches including on the demise of the sovereign, the proclamation of King Charles III and on the recognition of Balbuk, an early Aboriginal land rights activist in Perth.

Media and Public Relations Advisor

Town Of East Fremantle
East Fremantle, WA
03.2020 - 12.2021
  • Executive Team, direct report to Mayor, CEO
  • Development and implementation of Communications and Engagement Strategy
  • Management of communications (internal and external), all media, PR, advertising, publications, web and social media plus metrics and measurement, budget.

Achievements:

  • Award-winning engagement campaign on future of East Freo Oval Vision, a project worth $26 million, now fully funded
  • Strong metrics on social media
  • #1 rated e-newsletter in WA LGAs as measured by CATALYSE March 2021

Communications Advisor

Town of Mosman Park
Mosman Park, WA
01.2013 - 03.2020
  • Leadership team, direct report to CEO/Mayor
  • Management of all media and promotions for Town of Mosman Park across traditional, social and online media, community engagement

Achievements

  • Issues management re: contentious issues including Mosman Park golf course; fire in Wellington Street (2017)
  • Front page stories – Community News/Western Suburbs Weekly: Two Generations of ANZAC veterans, Anthony Booth (staff) and Ken Walker;
  • The Post - Kerry Davies’ heroic efforts are recorded in Three Boys Park; story on Prof John Newnham, Australian of the Year 2020 (senior)
  • Development and implementation of Town’s Style guide (2019), social media policy/procedure, Marketing/Communications Strategy (2020)
  • Thought leadership – founding member, LGPRO Comms Network, with four major speaking engagements at national conferences and events.

Royal Adviser

Publicity Queen
01.2011 - 12.2012
  • PR and promotional opportunity and management for a range of clients
  • Blogging: www.publicityqueen.wordpress.com
  • Publications: Production of monthly “Queentessentials” e-magazine
  • Web: management of content on website www.publicityqueen.com.au
  • Brand management, corporate style & ID, promotional opportunities

Advisor/Researcher/Speech Writer

HE Ms Penelope Wensley AC, Governor Of Queensland
Brisbane, QLD
01.2009 - 12.2010

High level advice, research, speech writing and briefing

  • Travel with Governor and assistance with diary/events
  • Preparation of research reports, speeches
  • Subject matter specialist on indigenous affairs, health, families

Achievements

  • Celebration of Queensland’s sesquicentenary (150th)
  • Research briefs for the portfolio areas of women, children, youth, health including liaison with State Government on welcome to country

National Media Advisor

Australia Post
Melbourne, VIC
04.2004 - 05.2005
  • Worked with Management to generate positive media coverage
  • Preparation of speeches for the Board, CEO, Senior Executives and business units
  • National media releases for Australia Post: management of media enquiries

Achievements

  • Launch of Australian MotoGP in Phillip Island with Wayne Gardner, Mick Doohan (Oct 2004), Brownlow Medal stamp featuring Chris Judd (2004) at AFL Hall of Fame, Melbourne
  • Media campaign launch joint venture between AusPost and SaiCheng (China Post)

Journalist

Self Employed/proprietor: Writer For Hire
Brisbane, QLD
09.2005 - 01.2008
  • Features and Profiles (whilst on parenting leave)
  • Writer and editor for Life Weekly Gold Coast magazine
  • Editing PhD dissertations for students from University of Southern Qld.

Public Relations Officer

City of Yarra
08.2003 - 07.2004
  • Development/ implementation of media and community engagement strategies
  • Media management and speeches for the Mayor and CEO
  • Drafting of media releases for the City, media liaison, publications

Achievements

  • Assisting Mayor Barber’s campaign against sexual slavery in the suburbs of Collingwood, Abbotsford and Fitzroy
  • Australia’s first heritage listing of graffiti when a mural by renowned American HIV activist artist Keith Haring (front page of The Age newspaper)

Manager, Emerging Markets

WA Department Of Commerce And Trade (now JTSI)
Perth, WA
01.2000 - 01.2002
  • Promotion of Western Australian exports to the regions of Africa, the Middle East, Central Europe and South America
  • Preparation of reports into trade opportunities (see Publications), drafting of speeches, media releases and correspondence for WA Premier & Ministers
  • Organisation and promotion of trade missions to foreign markets
  • Event management – seminars, report launches

Achievements

  • Organised the largest trade mission to leave Perth (Premier, 2 cabinet Ministers, 4 CEOs and 81 business delegates to launch the WA Trade Office in Dubai, UAE and launch of direct air links with Emirates Airline
  • Wrote major trade strategies to boost WA trade with Central Europe and China, launched with CCIWA

Australian Diplomat

Department Of Foreign Affairs And Trade
Canberra, ACT
02.1993 - 10.2000
  • Diplomat
  • Media releases & speeches for Ministers for Trade and Foreign Affairs
  • Drafting of Ministerial Submissions, briefings, talking points, Possible Parliamentary Question briefs for use by Ministers and Senior Management

Assignments

Australian High Commission to Kenya (Nairobi)

  • Represented Australia at UNEP in Gigiri, Kenya in WEOG group of UN advocating for Australian policy on water security
  • VIP facilitation for Seasons of Gwinjiku, Australian indigenous art with senior officials from Kenya, Tanzania, Ethiopa and Eritrea
  • Travelled to Mombasa to do advance facilitation of a visit from Australian indigenous musicians and dancers

Desk Officer - Central Europe

  • Managed Australia's bilateral relationships with Croatia, Slovenia, North Macedonia, Serbia (including Montenegro and Kosovo).
  • Coordinated high level visits to Australia including by the then President of Slovenia, HE Janez Drnovsek.
  • Established the Australian Embassy in Zagreb, Croatia.
  • High profile consular case involving two CARE Australia workers and evacuation of Australia Embassy in Belgrade during Kosovo war.

Education

Cert IV Modern Language Intermediate IIA Mandarin (Chinese -

Canberra Institute of Technology

Bachelor of Arts (Hons) - Journalism and Political Science/International Relations

University of Queensland

Skills

Presentations and public speaking

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Accomplishments

  • Mr Simon Kennedy, former Official Secretary to Governor Beazley
  • Mr Ben Halton, Senior Advisor, Office of the Premier
  • Mr Gary Tuffin, former CEO, Town of East Fremantle
  • Mr Jim O’Neill, Mayor, Town of East Fremantle
  • Ms Carissa Bywater, CEO, Town of Mosman Park
  • Personal
  • Mr Kevin Poynton, former CEO, Town of Mosman Park
  • Ms Candy Choo, CEO, Local Government Professionals WA
  • Mr Matthew MacPherson, Director of Infrastructure, City of Nedlands
  • Page 2
  • Page 3

Affiliations

Photography and Graphic Design (2019) Finalist, Fremantle International Portrait Prize Adobe InDesign, CANVA Community Engagement IAP2 accreditation (2020/21) Occupational Health/Values/EEO/OSH Grievance Officer, Town of Mosman Park, Town of East Fremantle EEO/OSH training 2019, 2020

Software

Microsoft Office suite

Web based design applications including Canva

Certification

Community Engagement Practitioner

Interests

Photography

Travel

Music

Timeline

Government and Public Relations Advisor

Fremantle Ports
12.2022 - Current

Senior Advisor and Speechwriter

Governor of WA
12.2021 - 12.2022

Media and Public Relations Advisor

Town Of East Fremantle
03.2020 - 12.2021

Communications Advisor

Town of Mosman Park
01.2013 - 03.2020

Royal Adviser

Publicity Queen
01.2011 - 12.2012

Advisor/Researcher/Speech Writer

HE Ms Penelope Wensley AC, Governor Of Queensland
01.2009 - 12.2010

Journalist

Self Employed/proprietor: Writer For Hire
09.2005 - 01.2008

National Media Advisor

Australia Post
04.2004 - 05.2005

Public Relations Officer

City of Yarra
08.2003 - 07.2004

Manager, Emerging Markets

WA Department Of Commerce And Trade (now JTSI)
01.2000 - 01.2002

Australian Diplomat

Department Of Foreign Affairs And Trade
02.1993 - 10.2000

Cert IV Modern Language Intermediate IIA Mandarin (Chinese -

Canberra Institute of Technology

Bachelor of Arts (Hons) - Journalism and Political Science/International Relations

University of Queensland
Libby CollettCommunications Strategist And Senior Adviser