Libby Savill
Melbourne
Summary
Results-driven, passionate and commercially astute professional with hands-on experience driving development and implementation of marketing strategies for new product market penetration and revitalising existing markets in the food and FMCG industry. Accomplished in marketing and commercial strategy, account and campaign management, date analysis, trend forecasting, and relationship building. Innate abilities in delivering innovative ideas on projects to enhance efficiency, analyse results, determine engagement, and produce profit. Excellent communication skills, combined with translating research findings into rich consumer insights and providing strategic recommendations to grow company's business.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Business Manager
DDB Australia
05.2024 - Current
- Leading on new product launch and continuity campaigns involving multiple brands for Coles across in-store, social, OOH and TV and radio
- Strong account management and managing and mentoring team members
- Managing strong relationships with clients to create successful and innovative campaigns to cut through the noise of retailer marketing
- A recent campaign for Smeg Knives had an uplift in sales by 40%
Marketing Manager
Jamie Oliver Group
03.2021 - 04.2024
- Led multi-channel marketing campaigns (owned, earned, paid) from research and briefing to execution, optimisation, and analysis
- Delivered a campaign that exceeded sales KPIs by 15%, became Amazon’s #1 best seller, gained 20K TikTok followers, and secured organic GQ coverage
- Extensive experience in go-to-market planning for new product launches
- Managed global launch of Jamie’s new food range with multi-million forecast, reporting to the Chief Commercial Officer
- Skilled in creating bespoke assets and copy across channels to deliver full-funnel 360 campaigns
- Strong communicator with experience presenting to stakeholders and in Town Halls, managing partners/licensees, and briefing creative teams
- Collaborated cross-functionally under tight timelines and budgets to meet KPIs and project goals
- Developed and analysed NatRep surveys to gather customer insights for NPD and campaign strategy
- Created tactical in-store and online marketing campaigns to boost retail awareness and conversion. For example, a last-minute Jamie book signing at Myer Sydney, promoted via social, driving 43% sales uplift in-store
Senior Marketing & Sales Executive
ChicP Food
09.2019 - 03.2021
- Led full marketing strategy across digital, PR, CRM, and in-store channels
- Grew Instagram by 8K+ through refreshed content and tone of voice and influencer outreach
- Planned and delivered events, including a Selfridges Food Hall pop-up
- Created pitch decks for investors and retailers, including an event at The Houses of Parliament
- Built new client and retail networks, driving revenue opportunities
- Opened and helped secure listings with Coop and Holland & Barrett
- Fostered strong relationships with retailers and customers to enhance loyalty and retention
- Secured in-store and online marketing space with key retailers
Private Chef & Content Creator
Self Employed
05.2018 - 01.2020
- Designed special menus for events and long weekends and coordinated all aspect of catering requirements and clients requests
- Created a recipe inspiration Instagram account: @Libby_cooks_
Marketing Assistant
Gail's Bakery
08.2018 - 09.2018
- Conducted market research to assist in a new cold drinks launch
- Contributed to the company's rebranding process of packaging, menus & marketing collateral
- Produced PCAs to evaluate social campaign performance and customer engagement
Marketing Executive
Studio 10 Beauty
10.2015 - 08.2018
- Created engaging marketing materials, driving campaign and brand awareness
- Increased social following by 40% through new content and influencer outreach
- Successfully launched a new line in Marks & Spencer
- Defined and tracked campaign effectiveness, adjusting strategies accordingly
- Monitored market trends to remain ahead of competitors, consistently meeting client demands
Education
Bachelor of Science - Food Marketing & Nutrition
Newcastle University
Newcastle upon Tyne, NET06.2019
A-Levels - Chemistry, Geography, Philosophy & Ethics
Cranleigh School
Cranleigh, SRY07.2015
Skills
- Multi-channel marketing campaigns
- Marketing & business strategy
- Account & relationship management
- Go-to-marketing planning & strategy
- Campaign optimisation
- Market research & survey generation
- Trend forecasting and NDP
- Partnership marketing
- Strong communication skills
- Effective new business generation
- Paid social creation & management
- Campaign analysis & performance marketing
Certification
Advanced PADI
Personal Information
Nationality: British
Timeline
Business Manager
DDB Australia
05.2024 - Current
Marketing Manager
Jamie Oliver Group
03.2021 - 04.2024
Senior Marketing & Sales Executive
ChicP Food
09.2019 - 03.2021
Marketing Assistant
Gail's Bakery
08.2018 - 09.2018
Private Chef & Content Creator
Self Employed
05.2018 - 01.2020
Marketing Executive
Studio 10 Beauty
10.2015 - 08.2018
A-Levels - Chemistry, Geography, Philosophy & Ethics
Cranleigh School
Bachelor of Science - Food Marketing & Nutrition
Newcastle University
Similar Profiles
VANESSA HARTLEYVANESSA HARTLEY
Head of Social at Tribal Worldwide/DDB UKHead of Social at Tribal Worldwide/DDB UK
Annalie KILLIANAnnalie KILLIAN
Strategic Partnerships Director at DDB WorldwideStrategic Partnerships Director at DDB Worldwide
VINIT BHARUCHAVINIT BHARUCHA
Creative Director at DDB Mudra GroupCreative Director at DDB Mudra Group
PRUDHVIRAJ SURABATTULAPRUDHVIRAJ SURABATTULA
Associate Team Leader at Tech MahindraAssociate Team Leader at Tech Mahindra
Chak WaghulabarananChak Waghulabaranan
Event Staff at Spark Event GroupEvent Staff at Spark Event Group