Summary
Overview
Work History
Education
Skills
Timeline
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LIDIA LUCHICH

Seaton,SA

Summary

Experienced marketing leader with a proven track record of delivering successful marketing strategies on time and within budget. I am highly organised and thrive in fast-paced environments, and I am adept at managing diverse projects and tasks. Using strong leadership qualities, I have the demonstrated ability to lead and support teams to thrive. Drawing on my excellent organisation and relationship building, I can provide innovative, evidence-based marketing advice guided by best practices and data analysis, and I am now seeking the opportunity to bring these skills forward to new roles.

Overview

23
23
years of professional experience

Work History

Senior Marketing Manager

Scentre Group (Owner & Operator of Westfield)
01.2010 - Current
  • Develop and implement annual marketing strategies at multiple locations, aligning with company business plans to achieve sales, traffic, and profit objectives.
  • Manage centre budgets and annual Marketing and Strategic Asset plans, ensuring effective allocation of resources to drive brand engagement and profitability and conduct monthly research across centre performance trends and insights.
  • Lead brand strategy through major centre project development and construction projects, ensuring alignment with brand values.
  • Recruit, manage, and develop teams, focusing on career development and maximising individual potential to drive team performance.
  • Leverage market research, customer insights, and industry trends to inform retail and marketing strategies, driving brand relevance and competitiveness.
  • Establish strong relationships with external suppliers and community organisations as well as manage partnerships with key agencies across creative, media, and PR.
  • Manage and oversee major campaigns from planning through to execution, working across various social and digital channels to ensure the content and is relevant to achieve results.
  • Manage major sponsorships and seek new partnerships to drive branding and income opportunities, expanding brand presence and revenue streams and oversee innovation projects.
  • Strong written and oral presentation skills, presenting monthly and quarterly reports to Directors and Investors.
  • Operational and Duty management skills
  • Successfully held roles at Marion, Tea Tree Plaza, West Lakes, and Western Australia.

Client Marketing Manager

Southern Cross Austereo
01.2006 - 01.2010
  • Developed and executed client market solutions for local agencies, clients, and interstate representatives, enhancing brand visibility and driving client engagement.
  • Created compelling content for digital channels and internal platforms, effectively communicating brand messages and driving client interest.
  • Developed and implemented client strategy solutions, aligning with client objectives and driving business growth.
  • Successfully project managed all major client events, ensuring seamless execution and client satisfaction.
  • Managed marketing and branding initiatives for Southern Cross Austereo products, resources, expertise, and opportunities, enhancing brand perception and driving client engagement.
  • Provided strategic research and insights to account managers in response to client briefs or proactive presentations, contributing to the development of effective client strategies.

Marketing Executive

Westfield Group
01.2004 - 01.2006
  • Managed digital and direct marketing efforts, including content planning, copywriting, and development of acquisition and engagement strategies.
  • Oversaw and drove flawless execution of fashion, lifestyle, and food marketing campaigns and events.
  • Led the delivery of new retail store support across in-centre communications and experiences.
  • Analysed and interpreted market research data, providing valuable insights for marketing strategies.
  • Investigated competitor and industry activities to determine trends, enabling proactive adjustments to marketing strategies to maintain competitiveness.
  • Analysed monthly turnover and traffic results, identifying opportunities for improvement and implementing strategies to achieve annual marketing objectives.

Media Planner Buyer

Wavemaker (Formerly MEC/Y&R)
01.2002 - 01.2004
  • Analysed media and consumer research to set communication goals and manage budgets effectively.
  • Handled media buying and booking across various channels, including TV, press, magazines, radio, outdoor, cinema, and ambient media.
  • Maintained an up-to-date awareness of media trends, audience/readership, rates, and opportunities, and explored new communication channels.
  • Reviewed clients' competitive markets to better understand their business and inform media strategies.
  • Negotiated discounts, added value, and placements to optimize advertising budgets.
  • Prepared post-analysis reports to assess campaign effectiveness and inform future strategies.

Education

Bachelor of Management & Marketing -

University of South Australia

South Australian Certificate of Education - undefined

St Dominic’s Priory College

Skills

  • Marketing Leadership
  • Stakeholder Engagement
  • Market Research
  • Creative Thinking
  • Project Management
  • Budget Management
  • Content Strategy
  • Time Management
  • Strategy Development
  • Brand & Campaign Management
  • Communication Skills
  • Attention to Detail

Timeline

Senior Marketing Manager

Scentre Group (Owner & Operator of Westfield)
01.2010 - Current

Client Marketing Manager

Southern Cross Austereo
01.2006 - 01.2010

Marketing Executive

Westfield Group
01.2004 - 01.2006

Media Planner Buyer

Wavemaker (Formerly MEC/Y&R)
01.2002 - 01.2004

South Australian Certificate of Education - undefined

St Dominic’s Priory College

Bachelor of Management & Marketing -

University of South Australia

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LIDIA LUCHICH