Liesl Miller
East Hills,NSW
Summary
Marketing,Entertainment, Event and Promotional professional with over 25 years specialising in the hospitality industry.
Overview
26
26
years of professional experience
Work History
Marketing & Entertainment Executive
REVESBY WORKERS CLUB
02.2018 - 01.2024
- Develop and manage marketing campaigns and entertainment/event programs that successfully drove visitation, spend, and membership.
- Streamlined event planning processes for improved efficiency and reduced costs.
- Coordinated complex logistics for large-scale entertainment events, ensuring seamless guest experiences.
- Conducted post-event evaluations to identify areas for improvement and inform future planning efforts.
- Built a loyal client base through excellent customer service skills, fostering long-term partnerships with clients and vendors alike.
- Implemented innovative promotional tactics, resulting in increased brand awareness and positive media coverage.
- Streamlined communication between various departments involved in the event production process.
- Expanded company''s market reach by identifying new opportunities for growth within the entertainment industry.
- Increased revenue by negotiating favourable contracts with sponsors and advertisers.
- Ensured compliance with industry regulations and legal requirements by implementing comprehensive policies and training programs for staff members.
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
- Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Venue Services Supervisor
LUNA PARK
04.2017 - 02.2018
- Managing all aspects of venue operations events for The Big Top, Crystal Palace and all other Luna Park Venues including individual event food and beverage staff and security.
- Maintained compliance with company policies, objectives, and communication goals.
- Conducted routine inspections to check quality and compliance with established specifications.
- Implemented safety protocols to minimize workplace accidents and maintain compliance with industry standards.
- Identified unsafe or unhealthful workplace conditions or hazards to enforce safe work practices and procedures.
- Identified operational inefficiencies and implemented corrective measures, leading to an overall increase in effectiveness.
- Cultivated strong relationships with key clients or stakeholders through consistent communication and excellent service delivery.
- Facilitated collaboration between team members on projects requiring cross-functional expertise for successful outcomes.
- Managed budgets effectively, ensuring optimal allocation of resources and adherence to financial guidelines.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Conducted regular reviews of operations and identified areas for improvement.
Entertainment and Event Planner
MOUNTIES GROUP
05.2012 - 02.2017
- Entertainment and event planning for Mounties Group to maximise revenue and marketing opportunities and achieve operational efficiency.
- Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
- Coordinated schedules and timelines for events.
- Conferred with event staff at event site to coordinate details.
- Coordinated with participating vendors during event planning.
- Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
- Managed logistics for successful events, including venue selection, contract negotiation, and coordinating with vendors.
- Adapted quickly to unforeseen circumstances or changes in the event landscape, implementing contingency plans as needed.
- Managed event logistics and operations.
- Negotiated contracts with vendors and suppliers, securing cost-effective solutions without compromising quality or service levels.
- Performed face-to-face meetings to finalize contract for services and event details.
- Developed tailored event plans to meet client objectives, ensuring seamless execution and positive guest experiences.
- Leveraged social media platforms to create buzz around events, driving awareness and interest among target audiences.
- Developed strong relationships with clients, fostering trust and rapport for ongoing business opportunities.
- Managed budgets effectively, monitoring expenses closely to ensure events were delivered within financial constraints.
- Established working relationships with clients by organizing various events.
- Enhanced attendee satisfaction by creating immersive environments through thoughtful design elements and engaging activities.
- Fostered a collaborative working environment among staff members, promoting open communication channels for efficient problem-solving during events planning process.
- Streamlined event registration processes, enhancing attendee experience and improving overall efficiency.
- Implemented post-event evaluations to identify areas of improvement and drive continuous enhancement of future initiatives.
- Optimized event layouts and floor plans to maximize attendee flow and overall experience, minimizing congestion in high-traffic areas.
- Maximized sponsor visibility through creative placement of branding materials at various touchpoints throughout the event space.
- Prioritized safety protocols by working closely with security personnel, ensuring a secure environment for all event attendees.
- Brainstormed and implemented creative event concepts and themes.
- Coordinated florists, photographers, and musicians for events.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Consulted with customers to determine objectives and requirements for events.
- Developed post-event reports to determine effectiveness of each event.
- Evaluated and selected service providers and vendors according to customer requirements.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Created and maintained event expenditures, budgets and timelines in job-related software.
- Inspected event facilities to confirm conformance to customer requirements.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
- Arranged availability of audio-visual equipment, transportation and displays for various types of events.
- Developed creative themes for events and created related activities to engage attendees.
- Analyzed event costs to identify areas of improvement and cost savings.
- Utilized social media to promote events and increase attendance.
- Oversaw event registration process by collecting and tracking attendee information.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
- Trained and supervised event staff to complete tasks on time.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Created detailed timelines and budgets for events to meet all deadlines.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Monitored and controlled event expenditures to meet budgets.
- Developed detailed event reports, documenting all aspects of each event.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Produced concept plans for high-profile corporate meetings and events.
- Implemented protocols and procedures to effectively manage planning process.
Event Manager
St George Motor Boat Club
05.2010 - 12.2012
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
- Liaised with clients to determine exact event requirements.
- Implemented innovative event themes and designs to create memorable experiences for attendees.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Increased client satisfaction by consistently delivering well-executed events within budget constraints.
- Reduced event costs by negotiating favourable terms with suppliers and vendors without compromising on quality or service levels.
- Generated ideas to enhance and expand current event offerings.
- Conducted post-event evaluations to identify areas for improvement and implement necessary changes in future planning efforts.
- Assembled creative and innovative event attractions based on internal capabilities.
- Delivered prompt payment for event vendors, venues, staff and transportation providers.
- Produced detailed proposals for events to document timelines, suppliers and budgets.
- Developed marketing materials and promotional campaigns to maximize event attendance and visibility.
- Coordinated florists, photographers, and musicians for events.
- Worked closely with couples to meet wedding goals, maintain deadlines, and resolve complaints or service issues.
- Coordinated with kitchen or catering staff on delivery, timing and service style of food.
- Maintained and built comprehensive database of industry contacts, vendors and venues.
- Trained and supervised event staff to complete tasks on time.
Business Services Supervisor
Star City Hotel & Casino
01.2006 - 01.2009
- Responsible for supervising all aspects of a team of Business services agents for the Sales and Customer Relations department supervising /dealing with all VIP(Sovereign Room members)programming for Star City international and domestic VIP’s and ensuring all paperwork meets government regulations and criteria.
- Identified areas for improvement in existing processes to enhance overall operational efficiency within the department.
- Led cross-functional teams on special projects while maintaining daily responsibilities as Business Services Supervisor.
- Oversaw vendor relations, negotiating contracts to ensure cost-effective solutions for the organization''s needs.
- Ensured compliance with regulatory requirements by conducting regular audits of internal procedures and documentation practices.
- Streamlined office operations by implementing efficient workflow processes and reducing redundancies.
- Fostered a positive work environment through open communication channels and regular team-building activities.
- Enhanced team productivity by providing hands-on training, support, and guidance to staff members.
- Conducted regular performance reviews to provide constructive feedback and set goals for continued professional development among staff members.
- Managed financial aspects of the department such as budgeting, forecasting expenses, and monitoring revenue streams for profitability optimization purposes.
- Effectively resolved internal conflicts within the department, promoting collaboration and teamwork for increased productivity.
- Ensured smooth day-to-day operations by efficiently coordinating resources including personnel schedules and equipment usage plans.
- Managed day-to-day development issues.
- Observed all laws, regulations and other applicable obligations.
Mall Casual Leasing Sales Manager
CENTRO ROSELANDS
10.2004 - 08.2005
- Developed successful marketing strategies for increased community visibility and resident engagement.
- Analyzed pricing strategy based on local market data consistently maintaining competitive rates that attracted quality tenants.
- Managed monthly budgets for advertising campaigns, maximizing return on investment while minimizing costs.
- Conducted regular property tours for potential clients showcasing amenities, benefits, and unique features of each unit available for rent.
- Enhanced tenant retention rates by proactively addressing issues and communicating effectively with residents.
- Increased lease sales by building and maintaining relationships with prospective clients.
Client Services Co-ordinator
WESTFIELD MALL MERCHANDISING DIVISION
11.2003 - 10.2004
- Developed strong relationships with clients by providing exceptional customer support and maintaining open lines of communication.
- Provided timely updates on project status to clients, ensuring transparency throughout the entire process while building trust in our services.
General Entertainment Co-ordinator
Star City Hotel & Casino
11.1997 - 08.2003
- Exceeded client expectations by consistently delivering high-quality entertainment experiences within established timelines and budgets.
- Provided detailed post-event reports analyzing entertainment performance metrics and identifying areas for improvement moving forward.
- Handled last-minute changes or cancellations with professionalism, swiftly implementing backup plans to ensure event success.
- Enhanced event experiences by coordinating and managing all entertainment aspects, including talent booking, scheduling, and logistics.
- Implemented innovative ideas for audience engagement to keep guests entertained throughout the duration of events.
- Fostered long-term partnerships with entertainers by providing personalized support throughout the booking and performance process.
- Conducted thorough research on industry trends to ensure entertainment offerings remained current and competitive within the market.
- Generated increased client satisfaction by delivering tailored entertainment solutions that met their specific needs and preferences.
- Liaised with technical crews to guarantee smooth audiovisual setups and troubleshoot any potential issues before showtime.
- Organized auditions and casting calls for entertainers, maintaining an updated database of diverse talents available for future bookings.
- Managed budgets for multiple events simultaneously, ensuring cost-effective allocation of resources without compromising quality.
- Elevated the overall guest experience by monitoring performance quality and addressing any issues promptly.
- Streamlined communication between performers and event organizers for greater efficiency and satisfaction.
- Developed strong relationships with vendors and service providers to negotiate favourable contracts for clients.
- Collaborated with marketing teams to create promotional materials that effectively showcased upcoming events.
- Successfully coordinated entertainment lineups for various large-scale events, resulting in positive feedback from attendees and clients alike.
- Facilitated seamless transitions between acts during live events, minimizing downtime and maintaining a constant flow of entertainment.
- Increased overall event attendance by consistently offering fresh, engaging entertainment options that catered to target demographics.
- Trained and supervised staff to consistently meet performance goals and customer service standards.
- Assigned work to staff, set schedules, and motivated strong performance in key areas.
- Partnered across departments to run smooth, professional events and activities.
- Cultivated strong relationships with customers to build loyalty and repeat business.
- Created and maintained detailed reports of daily, weekly and monthly operations.
Education
High School Diploma -
Picnic Point High School
Panania, NSWSkills
- Creative vision
- Digital Media
- Content Development
- Talent Acquisition
Work References
- Danielle McKenna, Executive Manager Marketing, Revesby Workers' Club, 0448 589 024, daniellem@rwc.org.au
- Christine Benham, Director, Revesby Workers' Club, PH # available on request
- Larissa O'Connor, Former Group Marketing Manager, Mounties Group, 0417 411 855
- Jenny McNevin, Entertainment Director, Mounties Group, 0403 065 266
Principal Skills And Experience
- Marketing and Promotional Planning Management
- Marketing campaigns and analysis
- Journal and content writing
- Customer Service management
- Financial planning/budget forecasting
- Ticketing management
- Entertainment management
- Design and digital marketing concepts, calendar and briefs
- Event project management
- Event logistic management
- Production/AV management
- Entertainment/Event marketing
- Business Development Management
Timeline
Marketing & Entertainment Executive
REVESBY WORKERS CLUB
02.2018 - 01.2024
Venue Services Supervisor
LUNA PARK
04.2017 - 02.2018
Entertainment and Event Planner
MOUNTIES GROUP
05.2012 - 02.2017
Event Manager
St George Motor Boat Club
05.2010 - 12.2012
Business Services Supervisor
Star City Hotel & Casino
01.2006 - 01.2009
Mall Casual Leasing Sales Manager
CENTRO ROSELANDS
10.2004 - 08.2005
Client Services Co-ordinator
WESTFIELD MALL MERCHANDISING DIVISION
11.2003 - 10.2004
General Entertainment Co-ordinator
Star City Hotel & Casino
11.1997 - 08.2003
High School Diploma -
Picnic Point High School
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