Liezl Kitchin
Kogarah Bay
Summary
I am a strategic, outcome oriented and highly collaborative leader with 22 years’ experience in the pharmaceutical industry encompassing various sales & marketing roles.
My marketing & sales experience expands across numerous TA’s, namely; psychiatry & neurology, urology oncology and dermatology, and across various product life cycle stages. I have played a pivotal role in the successful launch supporting in-field dermatology team of RINVOQ (Atopic Dermatitis) & HUMIRA Citrate-Free & as well as SKYRIZI in Psoriasis & LUCRIN 45mg (6 month).
Overview
23
23
years of professional experience
1
1
Certification
Work History
Business Unit Manager (Dermatology)
AbbVie Australia Pty Ltd
10.2024 - Current
- Leadership and direction for day-to-day operations of the AbbVie Australia Dermatology product portfolio
- Formulate, coordinate and realize the commercial objectives, as well as the strategic and tactical marketing and sales activities, as part of the business plan, to meet the organization’s objectives regarding market positioning, sales, market share and efficiency in the short, medium and long term
- Develop team members to ensure succession and talent management is effective in place to secure business continuity and employee satisfaction/motivation
Business Unit Manager (Urology/Paediatric Endocrinology/Sevorave)
AbbVie Australia Pty Ltd
05.2024 - 10.2024
- Develop and implement strategies and competitive tactics customized to the Australian market with the aim of increasing brand awareness and usage
- Lead and drive annual marketing plans, ensure delivery of their successful implementation and to grow the long-term sales, profit and market share position within the context of the overall Corporate Business Plan
- Key capabilities include leading and driving the overall brand strategy, achieving sales and margin as per annual goals, and providing strategic direction and leadership to sales management
National Sales Manager (Psoriasis)
AbbVie Australia Pty Ltd
11.2020 - 05.2024
- Provide the national Dermatology in-field team with the leadership, direction & resources to ensure sales targets are met/exceeded & to liaise with marketing team to ensure short & long-term sales strategies are seamlessly implemented by the team
- Currently manage, support & coach a team consisting of 7 sales representatives
- Implement & coach sales team in the understanding & adoption of the ‘Challenger’ Sales Model
Senior Brand Manager: SKYRIZI (Risankizumab)
AbbVie Australia Pty Ltd
03.2018 - 11.2020
- Drive the consistent execution of the Dermatology strategies in both Psoriasis & Hidradenitis Suppurativa as well as the development & deployment of tactical plans & initiatives to ensure optimal patient outcomes
- Pre-launch activities of new psoriasis molecule: Patient & HCP market research, support in build & deployment of Product Familiarisation Program
Brand Manager: Urology Oncology/Paediatric Endocrinology
AbbVie Australia Pty Ltd
11.2015 - 03.2018
- Brand Manager responsible for the development of marketing objectives, strategies and ensure their execution with clear and deliverable ROI
- Responsible for the creative development and implementation of key marketing programs and promotional material to ensure successful in-field execution
Senior Product Manager: CNS
Lundbeck Australia Pty Ltd
06.2014 - 11.2015
- Key priorities and core job responsibilities included providing strong strategic leadership within CNS disease area at Lundbeck Australia
Group Product Manager CNS
Lundbeck South Africa Pty Ltd
01.2009 - 05.2014
- Responsible for the formulation of marketing objectives and strategies of mature Antipsychotics and Parkinson’s drug
Medical Sales Representative – CNS
Lundbeck South Africa Pty Ltd
06.2002 - 12.2008
- Promotion of a wide range of psychiatric and neurological products to GP’s, Psychiatrists & Neurologists in both public & private settings
Medical Sales Representative
Aventis Pharma South Africa
11.2001 - 05.2002
- Extensive involvement in launch of ACTONEL (osteoporosis) as well as the promotion of LANZOR and TAVANIC to both Gastroenterologists and Physicians (respectively)
Education
Graduate Diploma -
IMM (Institute of Marketing Management)
Johannesburg06.2010
B.A. - Human Movement Studies
University of Stellenbosch
Stellenbosch01.1999
Skills
- Excellent communication & interpersonal skills
- Data-driven approach with a focus on achieving measurable results
- Stakeholder management skills
- Strategic & Analytical thinking
- Integrity, responsive, high commitment
Accomplishments
- Awarded 2H 2024 International Therapeutics Award: AbbVie’s 1st ACE Insights Operating Model (IOM) Affiliate Implementation with SKYRIZI cross functional Team leads to overall market leadership
- AbbVie Award of Excellence 2023: Infield Leadership Council
- Awarded National Sales Manager of the Year 2022 & All Star 2022
- President’s Award 2H 2022: Acceleration to market leadership, SKYRIZI
- AbbVie Award of Excellence 2020 – SKYRIZI Brand Team
- President’s Award 2H 2019: Driving Innovation in Australia & NZ
- Best in Class Award 2019: “Driving Innovation in Australia & NZ” – creation & implementation of an inaugural Innovation Week
- President’s Award 1H 2017: Uplift in team engagement and challenger adoption drives outstanding performance for a 30-year-old brand
Certification
- Wellbeing Lead AbbVie ANZ (2024)
- Steering Committee Co-lead of Infield Leadership Council (2021-2023)
- Medicines Australia (MA) – University of Tasmania
- CHALLENGER training
- VEEVA Promomats, VEEVA CRM, Concur
Timeline
Business Unit Manager (Dermatology)
AbbVie Australia Pty Ltd
10.2024 - Current
Business Unit Manager (Urology/Paediatric Endocrinology/Sevorave)
AbbVie Australia Pty Ltd
05.2024 - 10.2024
National Sales Manager (Psoriasis)
AbbVie Australia Pty Ltd
11.2020 - 05.2024
Senior Brand Manager: SKYRIZI (Risankizumab)
AbbVie Australia Pty Ltd
03.2018 - 11.2020
Brand Manager: Urology Oncology/Paediatric Endocrinology
AbbVie Australia Pty Ltd
11.2015 - 03.2018
Senior Product Manager: CNS
Lundbeck Australia Pty Ltd
06.2014 - 11.2015
Group Product Manager CNS
Lundbeck South Africa Pty Ltd
01.2009 - 05.2014
Medical Sales Representative – CNS
Lundbeck South Africa Pty Ltd
06.2002 - 12.2008
Medical Sales Representative
Aventis Pharma South Africa
11.2001 - 05.2002
Graduate Diploma -
IMM (Institute of Marketing Management)
B.A. - Human Movement Studies
University of Stellenbosch
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