Calligraphy, Movies, Jogging, Photography, Piano, Healthy Food, etc
Lila Liu
Summary
Dynamic professional with extensive experience in multimedia communication and brand strategy, notably at Hubei Changjiang Media. Proven expertise in data analysis and active listening, driving successful marketing initiatives. Adept at fostering partnerships and enhancing brand awareness, leveraging tools like SWOT Analysis and SEO to achieve impactful results in competitive markets.
Overview
4
4
years of professional experience
Work History
Assistant Director and Producer
Hubei Changjiang Media Digital Publishing Co., LTD
12.2024 - 02.2025
- Participated in tourism and cultural thematic planning, multimedia communication and market promotion.
- Assisted project leader and director in the filming, editing and monitoring of feedback data of cultural tourism documentary.
- Communicated with the data analysis department, media operations department, and stakeholders to gather requirements and clarify project objectives.
- Worked closely with management to ensure the project planning process and provide immediate feedback.
- Safeguarded sensitive information through proper documentation handling, data entry, and record maintenance procedures.
Creative Website Design and Analysis Visualization
Monash University
07.2024 - 09.2024
- Created visually compelling and user-friendly website designs from concept to completion.
- Focused on visual analysis of media concentration, political economy, and audience involvement.
- Maintain media studio brand consistency across all digital touchpoints.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Learned and adapted quickly to new website design technology and applications.
Independent Interview Research
Consultant Psychiatrist
02.2024 - 05.2024
- Self-motivated, focusing on biased female health care, with a strong sense of personal responsibility and work ethic.
- Worked effectively in rapport building, intercommunication and research design.
- Familiar with Journalism writing style.
- Skilled at working independently and collaboratively in a team environment as required.
- Paid attention and listened to detailed information and emotional expressions while conducting interview research.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Passionate about learning and committed to continual improvement.
- Developed and regarded courteous and effective working relationships.
Overseas Business Employee
VC Global Culture Media Co., Ltd
03.2022 - 07.2022
- Participated and developed marketing and promotion strategies for tourism, property purchase and investment related to Greece.
- Assisted and co-implemented project negotiation and commercial quotation.
- Cultivated relationships with overseas partners to facilitate business expansion initiatives.
- Assisted with detailed reports on market trends, providing insights for strategic decision-making.
- Collaborated with the internal Finance and legal department to ensure compliance with local and overseas regulations, avoiding potential legal issues while operating abroad.
Independent Digital Project
Wales Neurological Alliance
04.2021 - 08.2021
- Implemented digital tools to collect data and analysis from trends in dementia symptoms, distribution of neurodegenerative disease diagnoses across different age groups in the UK, and NHS expenditures on managing various neurological conditions in the UK.
- Digitally presented and analysed the current state and challenges of WNA development.
- Developed strategies focus on the interconnection between online interactive platforms' functions and diagnosis and support of neurological conditions for patients in the UK.
- Participated in cooperation and communication between the WNA organisation and the Painting Hospital charity organisation.
Public Relations Strategic Planner
Klee Cosmetics Case
03.2021 - 06.2021
- Reoriented the brand's image and product positioning.
- Analysed the internal and external competitive advantages and disadvantages of the brand and its existing market risks; Compared it with similar brands (No Nasties) to analyse the future challenges.
- Applied Kapferer's Brand Identity Prism, SWOT Analysis, Conjoint Analysis, SEO and Content Analysis tools to properly include the benefits of online and offline brand marketing, highlight the partnership with the UK children's charity to grow the business's devoted customer base.
- Increased brand exposure, expanded the customer base, and created a brand image for creative and green children's cosmetics.
Concert Coordination and Production
Sichuan Radio and Television
11.2022 - 01.2023
- Assisted and ensured the Provincial Television Station's joint performance with the Polish orchestra for the New Year.
- Effectively communicated and confirmed the program schedule in English with the Polish orchestra, and promptly notified the higher-level leadership department of any changes or personnel requirements for the orchestra.
- Co-managed venue arrangements, helped with concert rehearsals, participated in directing and recording, arranged and adjusted recording equipment, and assisted with the program flow.
- Smoothly recorded the concert and received good feedback from TV stations and streaming platforms.
Education
Master of Arts - Communications And Media Studies
Monash University
Caulfield, VIC07-2025
Master of Arts - International PR & Global Comm Management
Cardiff University
Wales, United Kingdom08-2022
Bachelor of Arts - Program Designing of Television And Radio
Chengdu University of Technology
Chengdu, China09-2019
Skills
- Social media post
- Press release writing
- Active Listening
- Communications strategies
- Brand awareness
- Kapferer's Brand Identity Prism; SWOT Analysis; SEO; Content Analysis
- English (Fluent); Chinese (Native)
- Microsoft Office; WIX; Canva; Wordpress;
- Marketing and sales
- Data analysis: Rstudio; spss
- Final cut; Photoshop
- Partnering and relationship
- Collaboration; Inspiration; Scheduling; Prioritising; Responsibility; positivity
- videography
- Social media engagement
- Interviewing skill
Interests
Timeline
Assistant Director and Producer
Hubei Changjiang Media Digital Publishing Co., LTD
12.2024 - 02.2025
Creative Website Design and Analysis Visualization
Monash University
07.2024 - 09.2024
Independent Interview Research
Consultant Psychiatrist
02.2024 - 05.2024
Concert Coordination and Production
Sichuan Radio and Television
11.2022 - 01.2023
Overseas Business Employee
VC Global Culture Media Co., Ltd
03.2022 - 07.2022
Independent Digital Project
Wales Neurological Alliance
04.2021 - 08.2021
Public Relations Strategic Planner
Klee Cosmetics Case
03.2021 - 06.2021
Master of Arts - Communications And Media Studies
Monash University
Master of Arts - International PR & Global Comm Management
Cardiff University
Bachelor of Arts - Program Designing of Television And Radio
Chengdu University of Technology
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