Adobe Creative Suite
Liliana Trinca
Creative Director
Surry Hills,NSW
Summary
Talented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Developing successful advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging. Over 20 years of experience managing global teams of 5-20 people and working with C-Suite executives.
Overview
28
28
years of professional experience
7
7
years of post-secondary education
5
5
Languages
Work History
Creative Director
FUNKE ONE, Funke
, Germany
07.2020 - 12.2020
- Developed kronendach brand by managing social media (Instagram, Facebook, YouTube, TikTok), website (creative direction design), kronendach magazine, and partnerships. Resulted in increased traffic to website, increased brand awareness and social media engagement.
- Managed campaigns with specific focuses to meet product’s needs and creative vision, resulting in increasing sales by 15%.
- Achieved 40% increase in audience engagement by directing team to develop high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Developed kronendach brand by managing social media (Instagram, Facebook, YouTube, TikTok), website (creative direction design), kronendach magazine, and partnerships. Results: 200% increased traffic to website, 200% brand awareness and 400% social media engagement.
- Managed campaigns with specific focuses to meet product's needs and creative vision, resulting in increasing sales by 15%.
- Achieved 40% increase in audience engagement by directing team to develop high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Evaluated and facilitated to creative team ideas and translated into actionable project plans with 98% reduction in number of projects completed late.
- Formulated and monitored budgets to manage expenses and control costs at 10% decrease under previous year's budget.
- Launched Monocle Germany Newspaper, generating $2M in revenue and 160,000 subscribers.
- Created Monocle Newspaper advertising campaign for Germany, resulting in 5% increase in sales in German market.
- Created and launched 4 magazine series: Fashion Stories, Royal Collector’s Edition, Women’s History and Sissi Collector’s Edition.
Creative Director (freelance)
Funke Media Germany
Hamburg
01.2019 - 02.2020
- Initiated, designed, and guided production of new magazine, Fashion Stories, with total print run of 8,000 copies.
- As Creative Director, liaised with Prada, Gucci, Louis Vuitton and Versace fashion houses Account Directors, resulting in final approval of photography and graphic design process.
Creative Director
The CEO Magazine
Sydney, Australia
05.2018 - 02.2020
- Raised brand awareness by introducing new design and style guide across all channels: print, digital, social media, and events, leading to 20% increase in audience and 400% increase in social media engagement.
- Grew daily active users by 25% by developing high-impact creative trailers and promotional content for company campaigns.
- Coordinated photography & video teams for all magazine events, from planning through to post-production.
- Mediated The CEO magazine Executive Of The Year Awards for gala dinner of 400 guests.
- Reviewed and approved design, artwork, photography, videos and graphics elaborated by design team.
- Organised and mediated workflow of design department.
- Guided team of junior graphic designers by holding daily team stand-ups, one-on-one meetings, and providing constructive feedback.
Group Creative Director
Bauer Media Group
Sydney, Australia
02.2014 - 11.2017
- Maximised brand awareness and sales of Cleo, Dolly, and Shop Til You Drop by 40% by re-designing brand and content strategy.
- Developed and led marketing campaign for Yours magazine, resulting in fastest growing print title, with circulation of 100k and 39% increase in newsstand sales in first six months.
- Led the redesign of Woman's Day magazine, which enhanced overall circulation by 20%.
- Implemented high-impact trailers & promotional content for company campaigns from concept to completion for Elle, Harper's Bazaar, Cosmopolitan, Australian Women's Weekly, Shop Til You Drop, Cleo & Dolly magazines. Enlarged subscriber count by 25% whereas the industry average was 7%.
- Pioneered and launched advertising concepts presented as advertorials across FMCG brands.
Creative Director (freelance)
Bauer Media
, UK, Germany, Czech Republic, Russia
01.2011 - 01.2014
- Coordinated the universal design language and know-how exchange across different countries in Bauer Media Group, resulting in a 40% reduction in design time and 25% improvement in revenue.
- Supervised international team of art directors, graphic designers, and production artists to create high-quality branded designs with a focus on the delivery of results.
Art Director
RTV Media Group
Nuremberg, Germany
01.2010 - 01.2011
- Implemented new concepts for RTV Media Group Germany, increasing advertising revenues by 20%.
- Contributed original ideas and inspiration to creative process by applying a combination of creativity and logic to achieve results.
- Showed an increase of 15% in sales because of research of industry trends and evaluation of competitive pieces to enhance creativity and gather fresh ideas.
- Made collateral to support various marketing campaigns and visually communicate concepts.
International Group Art Director
Bauer Media Group
Hamburg, Germany
01.2008 - 01.2010
- • Coordinated the universal design language and know-how exchange across different countries in Bauer Media Group, resulting in a 40% reduction in design time and 25% improvement in revenue.
• Managed international team of art directors, graphic designers, and production artists to create high-quality branded designs with a focus on the delivery of results.
• Managed time efficiently to complete all tasks within deadlines.
• Identified issues, analyzed information and provided solutions to problems.
Art Director
Publimedia Publishing
Bucharest, Romania
01.2007 - 01.2008
- Directed a team of 6 designers to develop and execute creative concepts weekly.
- Designed collateral for marketing campaigns that increased sales by 10% by engaging with the target audience.
- Shaped concept, copy and art reviews with internal and client stakeholders.
- Managed the progress of projects by monitoring time and budget and ensuring they were on schedule and within budget.
Art Director
Bauer-Ringier Publishing
Bucharest, Romania
01.1999 - 01.2007
- Formulated and implemented teen and women's magazine concepts for Bauer Ringier Romania.
Designer
Heinrich Bauer Verlag, Romania
07.1992 - 01.1999
Education
Interior Design Diploma - Interior Design
The Interior Design Institute
San Francisco 01.2020 - 01.2021
The Open University Business School
Bucharest 01.2007 - 07.2007
Masters -
The Polytechnic University
Bucharest 01.1987 - 01.1992
Skills
Leadership - Successfully lead and collaborate with team of artists and writers
Self-starter / Team player
Brand Development
Art Direction
Creative Strategy
Graphic Design
Web Design
Photography
Advertising
Visual Communication
Deadline-oriented
Corporate identity branding
Photographic editing
Software
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe XD
Adobe Premiere Pro
SketchUp
Microsoft
Canva
Timeline
Creative Director
FUNKE ONE, Funke
07.2020 - 12.2020
Interior Design Diploma - Interior Design
The Interior Design Institute
01.2020 - 01.2021
Creative Director (freelance)
Funke Media Germany
01.2019 - 02.2020
Creative Director
The CEO Magazine
05.2018 - 02.2020
Group Creative Director
Bauer Media Group
02.2014 - 11.2017
Creative Director (freelance)
Bauer Media
01.2011 - 01.2014
Art Director
RTV Media Group
01.2010 - 01.2011
International Group Art Director
Bauer Media Group
01.2008 - 01.2010
The Open University Business School
01.2007 - 07.2007
Art Director
Publimedia Publishing
01.2007 - 01.2008
Art Director
Bauer-Ringier Publishing
01.1999 - 01.2007
Designer
Heinrich Bauer Verlag, Romania
07.1992 - 01.1999
Masters -
The Polytechnic University
01.1987 - 01.1992