Summary
Overview
Work History
Education
Skills
Software
Timeline
GeneralManager
Liliana Trinca

Liliana Trinca

Creative Director
Surry Hills,NSW

Summary

Talented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Developing successful advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging. Over 20 years of experience managing global teams of 5-20 people and working with C-Suite executives.

Overview

28
28
years of professional experience
7
7
years of post-secondary education
5
5
Languages

Work History

Creative Director

FUNKE ONE, Funke
, Germany
07.2020 - 12.2020
  • Developed kronendach brand by managing social media (Instagram, Facebook, YouTube, TikTok), website (creative direction design), kronendach magazine, and partnerships. Resulted in increased traffic to website, increased brand awareness and social media engagement.
  • Managed campaigns with specific focuses to meet product’s needs and creative vision, resulting in increasing sales by 15%.
  • Achieved 40% increase in audience engagement by directing team to develop high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Developed kronendach brand by managing social media (Instagram, Facebook, YouTube, TikTok), website (creative direction design), kronendach magazine, and partnerships. Results: 200% increased traffic to website, 200% brand awareness and 400% social media engagement.
  • Managed campaigns with specific focuses to meet product's needs and creative vision, resulting in increasing sales by 15%.
  • Achieved 40% increase in audience engagement by directing team to develop high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Evaluated and facilitated to creative team ideas and translated into actionable project plans with 98% reduction in number of projects completed late.
  • Formulated and monitored budgets to manage expenses and control costs at 10% decrease under previous year's budget.
  • Launched Monocle Germany Newspaper, generating $2M in revenue and 160,000 subscribers.
  • Created Monocle Newspaper advertising campaign for Germany, resulting in 5% increase in sales in German market.
  • Created and launched 4 magazine series: Fashion Stories, Royal Collector’s Edition, Women’s History and Sissi Collector’s Edition.

Creative Director (freelance)

Funke Media Germany
Hamburg
01.2019 - 02.2020
  • Initiated, designed, and guided production of new magazine, Fashion Stories, with total print run of 8,000 copies.
  • As Creative Director, liaised with Prada, Gucci, Louis Vuitton and Versace fashion houses Account Directors, resulting in final approval of photography and graphic design process.

Creative Director

The CEO Magazine
Sydney, Australia
05.2018 - 02.2020
  • Raised brand awareness by introducing new design and style guide across all channels: print, digital, social media, and events, leading to 20% increase in audience and 400% increase in social media engagement.
  • Grew daily active users by 25% by developing high-impact creative trailers and promotional content for company campaigns.
  • Coordinated photography & video teams for all magazine events, from planning through to post-production.
  • Mediated The CEO magazine Executive Of The Year Awards for gala dinner of 400 guests.
  • Reviewed and approved design, artwork, photography, videos and graphics elaborated by design team.
  • Organised and mediated workflow of design department.
  • Guided team of junior graphic designers by holding daily team stand-ups, one-on-one meetings, and providing constructive feedback.

Group Creative Director

Bauer Media Group
Sydney, Australia
02.2014 - 11.2017
  • Maximised brand awareness and sales of Cleo, Dolly, and Shop Til You Drop by 40% by re-designing brand and content strategy.
  • Developed and led marketing campaign for Yours magazine, resulting in fastest growing print title, with circulation of 100k and 39% increase in newsstand sales in first six months.
  • Led the redesign of Woman's Day magazine, which enhanced overall circulation by 20%.
  • Implemented high-impact trailers & promotional content for company campaigns from concept to completion for Elle, Harper's Bazaar, Cosmopolitan, Australian Women's Weekly, Shop Til You Drop, Cleo & Dolly magazines. Enlarged subscriber count by 25% whereas the industry average was 7%.
  • Pioneered and launched advertising concepts presented as advertorials across FMCG brands.

Creative Director (freelance)

Bauer Media
, UK, Germany, Czech Republic, Russia
01.2011 - 01.2014
  • Coordinated the universal design language and know-how exchange across different countries in Bauer Media Group, resulting in a 40% reduction in design time and 25% improvement in revenue.
  • Supervised international team of art directors, graphic designers, and production artists to create high-quality branded designs with a focus on the delivery of results.

Art Director

RTV Media Group
Nuremberg, Germany
01.2010 - 01.2011
  • Implemented new concepts for RTV Media Group Germany, increasing advertising revenues by 20%.
  • Contributed original ideas and inspiration to creative process by applying a combination of creativity and logic to achieve results.
  • Showed an increase of 15% in sales because of research of industry trends and evaluation of competitive pieces to enhance creativity and gather fresh ideas.
  • Made collateral to support various marketing campaigns and visually communicate concepts.

International Group Art Director

Bauer Media Group
Hamburg, Germany
01.2008 - 01.2010
  • • Coordinated the universal design language and know-how exchange across different countries in Bauer Media Group, resulting in a 40% reduction in design time and 25% improvement in revenue.
    • Managed international team of art directors, graphic designers, and production artists to create high-quality branded designs with a focus on the delivery of results.
    • Managed time efficiently to complete all tasks within deadlines.
    • Identified issues, analyzed information and provided solutions to problems.

Art Director

Publimedia Publishing
Bucharest, Romania
01.2007 - 01.2008
  • Directed a team of 6 designers to develop and execute creative concepts weekly.
  • Designed collateral for marketing campaigns that increased sales by 10% by engaging with the target audience.
  • Shaped concept, copy and art reviews with internal and client stakeholders.
  • Managed the progress of projects by monitoring time and budget and ensuring they were on schedule and within budget.

Art Director

Bauer-Ringier Publishing
Bucharest, Romania
01.1999 - 01.2007
  • Formulated and implemented teen and women's magazine concepts for Bauer Ringier Romania.

Designer

Heinrich Bauer Verlag, Romania
07.1992 - 01.1999

Education

Interior Design Diploma - Interior Design

The Interior Design Institute
San Francisco
01.2020 - 01.2021

The Open University Business School
Bucharest
01.2007 - 07.2007

Masters -

The Polytechnic University
Bucharest
01.1987 - 01.1992

Skills

Leadership - Successfully lead and collaborate with team of artists and writers

undefined

Software

Adobe Creative Suite

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects

Adobe XD

Adobe Premiere Pro

SketchUp

Microsoft

Canva

Timeline

Creative Director

FUNKE ONE, Funke
07.2020 - 12.2020

Interior Design Diploma - Interior Design

The Interior Design Institute
01.2020 - 01.2021

Creative Director (freelance)

Funke Media Germany
01.2019 - 02.2020

Creative Director

The CEO Magazine
05.2018 - 02.2020

Group Creative Director

Bauer Media Group
02.2014 - 11.2017

Creative Director (freelance)

Bauer Media
01.2011 - 01.2014

Art Director

RTV Media Group
01.2010 - 01.2011

International Group Art Director

Bauer Media Group
01.2008 - 01.2010

The Open University Business School
01.2007 - 07.2007

Art Director

Publimedia Publishing
01.2007 - 01.2008

Art Director

Bauer-Ringier Publishing
01.1999 - 01.2007

Designer

Heinrich Bauer Verlag, Romania
07.1992 - 01.1999

Masters -

The Polytechnic University
01.1987 - 01.1992
Liliana TrincaCreative Director