Open To Work
Lin Liu
Maroubra,NSW
Summary
Bachelor's degree in management with expertise in new media operations and brand marketing. Successfully coordinated live streaming campaigns, achieving over 1 million RMB in GMV and collaborations with leading brands. Bilingual in Chinese and English, committed to driving strategic marketing initiatives.
Overview
6
6
years of professional experience
Work History
Head of the New Media Department
Shanghai Siyanli Industrial Company Limited
Shanghai, Shanghai
04.2021 - 07.2024
- Plan and host live streaming as the anchor, responsible for product selection and marketing content creation, achieving a single live streaming GMV of over 1 million RMB+.
- Manage collaboration with KOLs across channels, conduct business negotiations, and achieve a sales volume of over 2 million RMB+ in a dedicated session.
- Established annual and monthly operation plans for new media platforms (TikTok, RED, Weibo, Tmall), creating a structured online platform operations framework.
Account Manager
Shanghai Yuepu Network Technology Co., Ltd.
Shanghai, Shanghai
05.2018 - 12.2020
- Managed services for 20+ consumer brands, including Clarins and OSM, led projects with an annual budget exceeding 37 million yuan.
- Coordinated a customer service team of 3-5, aligning internal resources such as technology and design, resulting in 100% on-time project delivery and 95% customer satisfaction.
Education
Master of Science - Development Studies
University of New South Wales
Sydney, NSW09-2027
Bachelor of Management - Hotel Management
Sanda University
Shanghai06-2017
Skills
- Self-Media Operation（10,000followers）
- Content Creation(image/video editing/AI)
- Social media marketing
- Marketing Strategies
- Microsoft Office
- Language: English/Mandarin
- Hobbies: Investment、tennis, yoga, cocktail making, chess, drama, etc
Positions Of Responsibility
- Volunteer, Participated in volunteer services at the 2015 Shanghai Figure Skating World Championships, providing logistical support to the athletes.
- Internship: Provided VIP administrative services at Shanghai Center
- Internship: Front desk trainee at The Ritz-Carlton, Shanghai.
Publications
- Investigation of rotating stall in radial vaneless diffusers with asymmetric inflow, Hu, C., Yang, C., Shi, X., Zou, R., Liu, L., Chen, H., Aerospace Science and Technology, 96, 105546, 2020.
Timeline
Head of the New Media Department
Shanghai Siyanli Industrial Company Limited
04.2021 - 07.2024
Account Manager
Shanghai Yuepu Network Technology Co., Ltd.
05.2018 - 12.2020
Master of Science - Development Studies
University of New South Wales
Bachelor of Management - Hotel Management
Sanda University