Lincoln Howe

• Set clearly defined goals to drive major business initiatives, including increased voter retention, online presence, brand awareness and website and social media traffic.
• Produced original, creative content for promotional advertisements and marketing materials.
• Led the implementation of strategic messaging for local campaigns and work with the team to identify opportunities to use high impact messaging into local campaigns.
• Payments and finances: manage the office's $250,000+ Office Communications Budget.
• Incorporated SEO techniques to verify maximal site exposure to search engine robots and crawlers.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Developed relationships with a vast array of stakeholders.
• Developed team communications and information for meetings.

• Created content strategies for digital media.
• Photographed high-quality images for both print and internet distribution.
• End-to-end video production, performed post-production work, including assembling raw material, editing sound and sequences and providing final product well ahead of industry-standard time and budget constraints.
• Planned and prepared for all on-location and studio shoots.
• Produced and submitted weekly reports outlining progress against KPI objectives.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
• Provided accurate, timely high-level advice to senior government figures
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

• Drafted and prepare media materials, including statewide media releases, speeches and provide briefs on political issues.
• Managed on-the-ground high-level logistical support for the Deputy Premier's media events.
• Reviewed a broad range of media daily and provide advice.
• Maintained expert-level skills in digital platforms.
• Arrange media events.
• Liaise with media stakeholders.

Managed all aspects of the Member's duties as the State Member for Springwood, including:

• Optimised the member's time through diary management
• Provided exceptional constituent assistance to all community members
• Improved the member's time in the electorate

• Supported efficient meetings by organizing spaces and materials, documenting discussions and distributing meeting notes.
• Drafted professional memos, letters and marketing copy to support business objectives and growth.
• Assisted constituents with federal government matters such as Centrelink, NDIS, Veterans' Affairs to a high and confidential standard.
• Managed incoming front-desk and over-the-phone enquiries.