Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Phannaphat (Apple) Srikhunliew

Perth

Summary

Dynamic retail professional with over 10 years at David Jones, recognized for achieving sales targets and winning the SK-II Global Counter of the Year Award. Expert in customer engagement and product knowledge, fostering brand loyalty through personalized experiences. Proven ability to enhance client satisfaction and drive revenue through effective communication and merchandising strategies.

Overview

11
11
years of professional experience

Work History

Retail Counter Manager

David Jones
10.2016 - Current
  • Successfully led the SK-II counter for 9 years, consistently achieving and surpassing monthly and annual sales targets.
  • Global recognition for excellence, winning SK-II Global Counter of the Year Award 2020.
  • Promoted brand loyalty by creating personalized experiences for each customer during their visit.
  • Participated in special events or promotions as needed to boost sales and increase brand visibility in-store or online platforms.
  • Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals.
  • Developed strong relationships with clients, resulting in repeat business and referrals.
  • Maintained cleanliness and organization of counter area, adhering to company standards at all times.
  • Increased customer satisfaction by providing exceptional service and product knowledge.
  • Customer skin analysis and recommendations.
  • Achieved sales goals through effective communication and demonstration of products.
  • Implemented visual merchandising strategies to attract customers and promote featured products.
  • Optimized counter space utilization by reorganizing displays based on product popularity or seasonal trends.
  • Handled cash transactions accurately, balancing registers at the end of each shift without discrepancies.
  • Facilitated strategies to present and sell merchandise through regular product demonstrations.
  • Budgeted, audited, and balanced cash handling to secure cash drawer.
  • Performed all stock keeping processes and assisted in replenishing all items as per company policy.
  • Conducted regular staff training sessions for product knowledge and sales techniques.
  • Recommended, selected and helped locate or obtain specific merchandise based on customer needs and desires.

Beauty Advisor & Makeup Artist

David Jones
04.2015 - 06.2016
  • Beauty advisor and makeup artist for L'Oreal. Introducing new customers to the brand and products.
  • Skin and beauty analysis and demonstrations.
  • Make overs at customers request.
  • Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
  • Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
  • Maintained an organized and visually appealing product display, resulting in increased customer interest and engagement.
  • Processed payments, entering sales in register for prompt customer service.

Massage Therapist

Tara Massage Therapy
04.2014 - 04.2015
  • Provided safe, effective, and appropriate massage therapy techniques during customer appointments.
  • Increased client satisfaction by providing exceptional service and maintaining a clean, comfortable environment.
  • Developed and maintained positive relationships with clients through professional communication and follow-up to increase satisfactions and build rapport.
  • Enhanced client relaxation by utilizing a variety of massage techniques tailored to individual needs.

Education

Diploma of Specialist Make Up Services - Beauty Therapy

Perth College of Beauty Therapy
Perth

Diploma of Fashion, Theatre & Media Make Up - Fashion

ITEC Accreditation, Level 3
Perth, WA
05-2014

Skills

  • Customer assistance
  • Customer engagement
  • Inventory counting
  • Product knowledge
  • Goal setting
  • Stock replenishment
  • Customer consultations
  • Merchandise display
  • Event planning
  • Product merchandising
  • Sales processing
  • Cash-handling procedures
  • Positive attitude
  • Teamwork
  • Customer service
  • Attention to detail
  • Reliability
  • Excellent communication
  • Team collaboration
  • Skin Care and Diagnosis
  • Bridal, special occasion, fashion, runway and glamour make up
  • Body Painting
  • Facial hair application
  • Injury simulation (incl burns and wounds)
  • Tradiation Thai Massage
  • Aromatherapy

Languages

English
Full Professional
Thai
Native or Bilingual

Timeline

Retail Counter Manager

David Jones
10.2016 - Current

Beauty Advisor & Makeup Artist

David Jones
04.2015 - 06.2016

Massage Therapist

Tara Massage Therapy
04.2014 - 04.2015

Diploma of Specialist Make Up Services - Beauty Therapy

Perth College of Beauty Therapy

Diploma of Fashion, Theatre & Media Make Up - Fashion

ITEC Accreditation, Level 3

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Phannaphat (Apple) Srikhunliew