Linda Eileen Cashmere
BREADALBANE,New South Wales
Summary
Dynamic marketing professional with proven expertise in branding and content development, honed at FSW Shoes. Skilled in leveraging web analytics and social media oversight to elevate brand presence, achieving significant market penetration. Excel in communications management and creative campaign execution, demonstrating a unique blend of strategic vision and practical sales expertise. Strategic in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth.
Overview
27
27
years of professional experience
Work History
Marketing Co Ordinator
FSW Shoes
Jamison, ACT
03.2021 - Current
- Assist in the development and implementation of the company’s brand strategy.
- Create marketing material and artwork from the weekly scope of work as required, including EDMS, digital marketing material, social media marketing, and content marketing.
- Knowledge of HTML, design, and email software.
- Manage and interact in all aspects of social media platforms.
- Liaise with the printing company and all shopping centers requiring marketing material to the required specifications.
- Create artwork for A3 signs and large in-store posters to specifications.
- Photography, design, editing, and Photoshop.
- Lifestyle photography for social media experiences.
- Organic social media artwork and photography.
- Short-form copywriting.
- Assist with web processing, dispatch, when required.
- Conducted market research to identify trends, customer needs, and competitor strategies.
- Identified potential partners for joint ventures or promotional initiatives.
- Tracked and reported on key performance indicators to senior management.
- Developed and implemented marketing plans and strategies to boost company visibility.
- Partnered with marketing teammates and other stakeholders to build and launch marketing programs.
- Managed marketing budget, ensuring cost-effective allocation of resources.
- Created and distributed marketing materials, including brochures, flyers, and newsletters.
- Retail assistant.
- Developed and managed budgets for marketing projects, ensuring efficient resource allocation.
- Delivered marketing strategy updates to upper-level management.
Permanent Part Time Sales Consultant
Original Mattress Factory
Goulburn, NSW
11.2018 - 02.2021
- Customer Service.
- Processing payments and orders.
- Managing deliveries.
- Merchandising
- Quotes and general inquiries.
- Computer data entry.
Sales Assistant
Leather & Trading
Bungendore, NSW
01.2010 - 01.2011
- Customer service
- Processing cash and card transactions
- Cleaning and carrying out stock rotation
- Monitoring the effectiveness of visual merchandising displays
- Opening and closing, balancing daily profits
- Working in a busy environment
Photographer
Pixifoto
Miranda, NSW
01.2006 - 01.2009
- Staff training
- Photographed individuals, families, and groups
- Selected and utilized props, backgrounds, and lighting systems to create desired effects
- Taking, editing and creating photograph packages
- Maintenance and management of equipment
- Selling
- Customer Service
Senior Stylist
Stylz 4 Kidz
Woolooware, NSW
01.2002 - 01.2006
- Owner/ Managing Director
- Customer Service
- Up-style Specialist
- Children and special needs specialist
- 15 years’ experience
- Senior colour technician
- Pamper Party Coordinator
- Staff training
Senior Stylist
Leura Hair Studio
Leura, NSW
01.2001 - 01.2002
- Weekend and holiday manager
- Senior colour technician
- Up style specialist
- Customer service and product promotion
- Stock ordering
Waitress
Leura Gourmet Café
Leura, NSW
01.2001 - 01.2002
- Customer Service
- Gourmet Deli service
- Table service
- Closing duties
Sales Assistant
Penrith Jewellery Workshop
Penrith, NSW
01.2000 - 01.2001
- Sign Design
- Merchandising
- Jewellery repair
- Product knowledge
- Product orders
- Sales
Senior Stylist
Liberty Hair Salon
Penrith, NSW
01.1999 - 01.2001
- Up style specialist
- Formal and Wedding make-up artist/ stylist
- Product sales
- Colour specialist
Waitress
Cafe Banksia
Blackheath, NSW
01.1998 - 01.1999
- Table service
- Restaurant preparation
- Lav Azza Barista training
Fine Dining Waitress
Silks Brasserie
Leura, NSW
01.2001
- Wine service and promotion
- Table setting and service
- Wedding and business functions
Unit Leader/ Art Program Director
Camp Counsellors USA
Santa Cruz, CA
01.2001
- Camp Unit Leader
- Develop unit programs
- Supervise unit counsellors
- Responsible for the physical and emotional well-being of campers within the unit
Education
Certificate of Hairdressing -
Western Sydney Institute of Tafe
01.1993
High School -
Lithgow High School
01.1990
High School -
La Salle Academy
01.1988
Skills
- Vlogging
- Marketing collateral preparation
- Scheduling
- Forecasting
- Social media oversight
- Communications management
- Branding
- Sales expertise
- Content development
- Marketing campaign tracking
- Marketing collateral creation
- Web analytics
- Internet marketing
Hobbies and Interests
- Writing
- Painting
- Drawing
- Reading
- Event management
References
- Janelle Wilson, General Manager, FSW Shoes, 0409229375
- Amy Cooke, Store Manager, Original Mattress Factory, 0448844461
- Sue Carver, Proprietor, Leura Hair Studio, 0407 571 808
Personal Information
Date of Birth: 01/13/73
Timeline
Marketing Co Ordinator
FSW Shoes
03.2021 - Current
Permanent Part Time Sales Consultant
Original Mattress Factory
11.2018 - 02.2021
Sales Assistant
Leather & Trading
01.2010 - 01.2011
Photographer
Pixifoto
01.2006 - 01.2009
Senior Stylist
Stylz 4 Kidz
01.2002 - 01.2006
Senior Stylist
Leura Hair Studio
01.2001 - 01.2002
Waitress
Leura Gourmet Café
01.2001 - 01.2002
Fine Dining Waitress
Silks Brasserie
01.2001
Unit Leader/ Art Program Director
Camp Counsellors USA
01.2001
Sales Assistant
Penrith Jewellery Workshop
01.2000 - 01.2001
Senior Stylist
Liberty Hair Salon
01.1999 - 01.2001
Waitress
Cafe Banksia
01.1998 - 01.1999
Certificate of Hairdressing -
Western Sydney Institute of Tafe
High School -
Lithgow High School
High School -
La Salle Academy
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