Linda Rosina
Grose Vale,Australia
Summary
Results-driven Business Development Manager with extensive experience in cultivating strategic partnerships and enhancing business relationships. Proven ability to identify growth opportunities and implement successful market strategies, leading to increased revenue and market penetration. Demonstrated expertise in contract negotiation and customer relationship management, achieving consistent positive outcomes across multiple projects.
Overview
23
23
years of professional experience
Work History
Business Development Manager
MyPlace by Advantage Air PTY LTD
04.2020 - Current
- Designed and executed an effective sales approach for penetrating key builders' contractors within the smart home technology market.
- Increased business growth through targeted client interaction.
- Collaborated with customers to create impactful co-op marketing plans.
- Fostered relationship-building opportunities through participation in networking events backed by company sponsorship.
- Evaluated customer performance to highlight improvement areas.
- Shared insights with supervisory teams regarding audience engagement and campaign effectiveness.
- Consistently achieved key performance indicators through strategic forecasting and execution.
- Won contracts with leading electricians and project builders, driving significant revenue growth.
- Expanded contractor network by integrating ten partners, paving the way for $1M predicted revenues in 2025.
- Generated leads identifying business opportunities leading to increased revenue.
State Sales Manager and Key Accounts
Eco-Farms PTY LTD
03.2018 - 04.2020
- Guided team of five Territory Managers to accomplish set company goals.
- Enhanced business acquisition by identifying and onboarding prospects.
- Executed strategic plans to drive business growth and expand market share.
- Delivered personalized plans addressing unique customer objectives.
- Developed initiatives fostering long-term business relationships.
- Achieved favorable agreements through business contract negotiations.
- Enhanced largest client sales from $5M to $8M in 24 months by intensifying promotional efforts.
- Facilitated shift to online ordering for 45% of the customer base, resulting in lower labor costs within six months.
- Partnered with a major distributor to create an initiative aimed at fast-tracking customer membership, achieving a 200% increase in new customer registrations over the initial quarter.
- Prepared periodic reports outlining overall performance of the regional sales teams within assigned territories.
- Analyzed regional market trends to discover new opportunities for growth.
Business Development Manager and Key Accounts
Eco-Farms Pty Ltd
07.2015 - 02.2018
- Established a new company division specialising in ingredient sales.
- Increased potential client base through dedicated prospecting.
- Devised procedural enhancements to align operations with industry standards.
- Created strategic customer business plans.
- Reviewed industry patterns for procurement strategy development.
- Tracked rival activities and revised price structures.
- Attained 64% growth within three years by collaborating with procurement to broaden commodity range.
- Expanded customer base by acquiring significant accounts such as Heinz, Freedom Foods, and Maggie Beer.
Field Sales Territory Manager
Eco-Farms Pty Ltd
02.2010 - 06.2013
- Strengthened rapport with clients by addressing needs proactively.
- Leveraged Phocas and Pronto Software System for comprehensive sales analysis.
- Increased customer purchase value using advanced cross-selling techniques.
- Delivered results exceeding established sales objectives annually.
- Boosted customer sales, leading to 36% territory growth through product gap analysis.
- Generated significant business growth by onboarding over 60 customers including prominent retail chains.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Licensed Real Estate Agent
Century 21 HARBOURSIDE AND LJ Hooker Glebe
01.2002 - 09.2007
- Oversaw all aspects of property management operations.
- Built and expanded client pipelines through targeted prospecting initiatives.
- Evaluated real estate trends for appraisal presentations.
- Maintained connections with key stakeholders: buyers, vendors, and landlords.
- Designed marketing campaigns customised for individual vendor specifications.
- Achieved transaction completion for three properties through leveraging professional connections within first four months.
- Teamed up with senior agents achieving the listing and sale of over 21 properties in Lower North Shore and Northern Beaches across 12 months.
- Counseled new buyers to enhance sales opportunities.
Education
Microsoft Office Upgrade Courses - Intermediate Excel 2016, Learning Word 2016, Google Drive Essentials
Online Learning
Remote01.2018
Bachelor of Applied Social Science (Coaching) - Interpersonal Communication, Motivational Psychology, Managing Change in the Organisation, Conflict Management, Counselling Skills, Coaching Principals
ACAP
Sydney, NSW01.2013
Real Estate Licence Diploma - Property Management, Prospecting, CRM Management, Negotiation and Closing, Appraisals and Campaigns, Contract Law, Real Estate Accounting
North Sydney Institute of TAFE
Crows Nest, NSW01.2005
Skills
- New Business Development
- Solution-based sales
- Strategic business planning
- Forecasting and gap analysis
- Competitor monitoring
- Sales presentations
- Sales leadership
- Prospect targeting
- Relationship building and management
- Training and mentoring
- Process improvement
- Account management
- Verbal and written communication
- Cold calling
- CRM management
- Negotiations
References
Lauren Van Osteyan (MyPlace Operations Manager), Tarni Finnigan, Eco-Farms (National Sales Manager), Bruce Feodoroff, (Eco-Farms CEO), Philip Rougon (Eco-Farms Managing Director), Luke Ketas (LJ Hooker Glebe (Managing Director), Ryan Emslie (MyPlace Customer), George Haklane (MyPlace Customer).
Affiliations
- Hobby farming (breeding, bee keeping and aquaponics)
Timeline
Business Development Manager
MyPlace by Advantage Air PTY LTD
04.2020 - Current
State Sales Manager and Key Accounts
Eco-Farms PTY LTD
03.2018 - 04.2020
Business Development Manager and Key Accounts
Eco-Farms Pty Ltd
07.2015 - 02.2018
Field Sales Territory Manager
Eco-Farms Pty Ltd
02.2010 - 06.2013
Licensed Real Estate Agent
Century 21 HARBOURSIDE AND LJ Hooker Glebe
01.2002 - 09.2007
Microsoft Office Upgrade Courses - Intermediate Excel 2016, Learning Word 2016, Google Drive Essentials
Online Learning
Bachelor of Applied Social Science (Coaching) - Interpersonal Communication, Motivational Psychology, Managing Change in the Organisation, Conflict Management, Counselling Skills, Coaching Principals
ACAP
Real Estate Licence Diploma - Property Management, Prospecting, CRM Management, Negotiation and Closing, Appraisals and Campaigns, Contract Law, Real Estate Accounting
North Sydney Institute of TAFE
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