Lindsay Baggaley

An experienced retailer and brand ambassador. With a proven track record in retail strategy, real estate management and team leadership. A skilled leader with the ability to develop a vision for the future. Bringing over 25 years experience in developing and executing innovative retail strategies to drive business growth and maximise profitability. Skilled in leading cross - functional teams and optimizing real estate portfolios to enhance the overall retail experience. Open and positive personality.

• Country Road, 11/01/2010, present, General Manager: Retail Operations, Accountable for sales & profit of Country Road Australasian retail business. Developed and implemented strategy to provide business focused solutions in order to grow the brand across all channels and foster a culture that is consistent with the company's vision and values. Reported to the Managing Director; influenced the Executive Management Committee at Country Road Group level. Responsible for business performance, strategy, leadership, growth and change management. Made operational improvements in the execution of the company business plan. Provided direction and feedback as to the response of merchant plans; store profiles and competitor activity., External key account management. Responsible for all commercial deal making with department store groups. Ensured effective relationships are established to meet desired performance targets both external and internal. Led the retail operations team and developed key capabilities and succession planning for the team. Worked in conjunction with HR to identify and support the required training and development needs of the team and the business. Worked in conjunction with the merchandise division to ensure management of inventory., Influenced change to company procedures and behaviours to drive KPI's. Created a customer service strategy to ensure all team members deliver high levels of service in order to build customer loyalty and maximise all sales opportunities. Drove opportunities to improve sales density performance. Set up an aligned strategy to company tactical plans (Retail Operations; VM and Marketing). Influenced marketing strategy and spend. Ensured an aligned strategy with capex; cost analysis and ROI for space change and store design.
• Country Road, 01/01/2009, present, Concession Sales Manager, Accountable for sales & profit of Country Road Concession business. Developed and implemented an integrated concession strategy ensuring the key stakeholders are aligned to achieve concession targets. Reported to the Group General Merchandise Manager; influenced the board at Country Road group level. Responsible for defining and implementing the concession strategy and budgets (merchandise; retail operations; capex investment, marketing, and visual merchandise). Made operational improvements in the execution of the concession business plan. Provided direction and feedback as to the response of merchant plans; store profiles and competitor activity., Key account management. Responsible for all commercial deal making with department store groups. Ensured effective relationships are established to meet desired performance targets. Developed and reviewed opportunities for space allocations and new stores., Influenced change to company procedures. Implemented daily replenishment for distribution. Implemented accessories destination areas to improve sales density performance. Set up an aligned strategy to Concession tactical promotions (Retail Operations; VM and Marketing). Influenced marketing strategy and spend. Ensured an aligned strategy with capex; cost analysis and ROI for space change and store design. Ensured support for all visual merchandising to maximise commercial decisions and sales return. Controlled retail policies and procedures that maximise sales, reduce costs, drive efficiencies, and improve productivity. Continually reviewed real estate opportunities and store design process.
• Country Road, 01/01/2009, 11/01/2010, Concession Sales Manager, Accountable for sales & profit of Country Road Concession business. Developed and implemented an integrated concession strategy ensuring the key stakeholders are aligned to achieve concession targets. Reported to the Group General Merchandise Manager; influenced the board at Country Road group level. Responsible for defining and implementing the concession strategy and budgets (merchandise; retail operations; capex investment, marketing, and visual merchandise). Made operational improvements in the execution of the concession business plan. Provided direction and feedback as to the response of merchant plans; store profiles and competitor activity., Key account management. Responsible for all commercial deal making with department store groups. Ensured effective relationships are established to meet desired performance targets. Developed and reviewed opportunities for space allocations and new stores., Influenced change to company procedures. Implemented daily replenishment for distribution. Implemented accessories destination areas to improve sales density performance. Influenced marketing strategy and spend. Ensured an aligned strategy with capex; cost analysis and ROI for space change and store design. Ensured support for all visual merchandising to maximise commercial decisions and sales return. Controlled retail policies and procedures that maximise sales, reduce costs, drive efficiencies, and improve productivity. Continually reviewed real estate opportunities and store design process.
• MEXX Ltd, 12/01/2002, 2008, Retail Director UK & Ireland, Accountable for sales & profit of £50 million turnover. Developed and executed growth strategy for Mexx brand in the UK & Ireland, from £20 million (2004) to £50 million. Reported to the European Vice President Consumer Sales; influenced the board at Mexx group. Responsible for defining and implementing the UK & Ireland multi channel business and budgets (capex investment, marketing, VM, training and development). Influenced the Wholesale Business Development plan for UK & Ireland. Developed a culture where meeting daily sales targets are achieved through leveraging in store product dynamics., Key account management. Responsible for all commercial deal making including property management; department store groups; franchise partners and trade suppliers. Responsible for opening 120 concessions in UK & Ireland and 18 stores (own retail and franchise partner stores)., Responsible for a team of 6 Area Managers, 6 Visual Merchandisers, and a head office team of 9 (Payroll/HR/Finance/Marketing/Retail operations); who are responsible for 500 + employees. Raised awareness and influenced people management needs of each business channel. Implemented Brand Value training, recruitment tools, induction manual, customer styling training. Ensured motivation and inspiration of a team who are well trained and constantly developed to achieve organisational goals, through involvement and ability to take ownership “employee entrepreneurs”. Set up and implemented European development programme “Store Stars.” Set and implemented operational targets (with finance) through financial KPI's in order to achieve goals. Reacted to changes in the retail environment by revisiting/resetting targets. Implemented sales related incentives, SPH planning and targeting. UK & Ireland recognised as Influential bench marking for best practice for Mexx Europe., Developed and delivered a clear strategy to achieve higher than industry standards in order to align financial and commercial goals. Conversion rates, ATV & ATI. Productivity sales per hour/Wage %. Mystery shopping. Stock loss., Developed company procedures and processes, which are in line with brand policy throughout multi channel: own retail; concessions; franchise stores; wholesale accounts; wholesale concessions. Responsible for 170 selling points within UK + Ireland. Changed delivery procedures to improve productivity. Liaised closely with merchandise planning for stock control. Managed loss prevention – markdown analysis, inventory management. Implemented EDI and roll out of ADSL systems. Led the development of store tech implementation in Europe. Influenced UK specific marketing needs in line with brand strategy.

• Date of Birth: 08/15/1972
• Driving License: Full