Summary
Overview
Work History
Education
Skills
Key Competencies
Key Qualities
Key Career Experience
Certification
Languages
Timeline
Generic

Ling Xu

Melbourne,VIC

Summary

Passionate and highly motivated professional with a strategic and analytical mindset. Committed to excellence and continuously developing better business strategies. Articulating visions with passion, possessing the skills to effectively implement change and deliver high-quality work. Thriving in collaborative team environments, approaching tasks with keen attention to detail. Consistently finding efficient ways to achieve results in less time and at a lower cost. Driven by the fulfillment of being part of something greater than oneself. Success defined by the pursuit of values and purpose. Embracing the opportunity to challenge the status quo, authority, group thinking, and cultural limitations, firmly believing in endless possibilities. Valuing collective success over individual achievements, investing passion and knowledge in clients' higher goals to ensure that their success truly matters.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Senior Consultant for Global Market Strategy and Management

CHINA & PARTNERS
03.2019 - Current


  • Developed custom solutions for complex business challenges in global market, resulting in improved operational efficiency and performance.
  • Enhanced client relationships by providing expert guidance and tailored recommendations.
  • Facilitated cross-functional collaboration to drive project success and achieve client goals.
  • Analyzed market trends to identify growth opportunities for clients.
  • Improved client outcomes with actionable strategies and clear communication.
  • Conducted detailed assessments to identify client needs and optimize service delivery.
  • Streamlined processes to enhance efficiency and reduce operational bottlenecks.
  • Provided expert consultation to support decision-making and strategic planning.
  • Managed multiple projects simultaneously to ensure timely completion and client satisfaction.
  • Optimized resource allocation for maximum impact, coordinating with diverse teams.
  • Coordinated stakeholder engagement to align project objectives with client expectations.
  • Built strong relationships with clients through consistent communication and proactive problem-solving efforts.
  • Collaborated with internal teams to develop customized solutions that addressed unique client needs.
  • Implemented best practices to elevate client operations and achieve desired results.
  • Resolved complex issues by leveraging deep industry knowledge and technical expertise.

Regional Director – Asia Pacific

ASAHI BEVERAGES LTD.
01.2012 - 02.2019

Asahi Beverages Ltd (Australia & New Zealand) is a subsidiary of the global multinational ASAHI, which is publicly listed on the Tokyo Stock Exchange. The company oversees several prominent brands across both the non-alcoholic and alcoholic beverage sectors in Australia and New Zealand, including:

  • Schweppes (Australia) – Non-alcoholic beverages
  • Asahi Premium Beverages (Australia) – Alcoholic beverages
  • Independent Liquor (New Zealand) – Alcoholic beverages
  • The Better Drinks Company (New Zealand) – Non-alcoholic beverages

Key Responsibilities:

  • Led regional teams of five members based in Melbourne, China, and New Zealand to drive strategic initiatives and enhance market presence.
  • Developed regional sales plans for maximizing revenue growth.
  • Manage P&L, focusing on trade spend, marketing funds, and profitability.
  • Set annual budget targets for each region and brand, creating KPIs and incentive structures for global distribution partners.
  • Implemented innovative strategies with leadership of regional operations.
  • Oversee a $1 million marketing budget, working closely with marketing teams, NPD, third-party agencies, and in-market partners to maximize brand growth and visibility.
  • Optimize overall brand performance and profitability across the region, ensuring continuous growth and success.
  • Enhanced customer satisfaction, spearheading quality improvement initiatives.
  • Achieved consistent growth, overseeing diverse portfolios and aligning team objectives.
  • Boosted regional sales with strategic planning and execution.
  • Increased market share by fostering strong client relationships.
  • Established strong partnerships with industry stakeholders, enhancing the company''s reputation and creating mutually beneficial collaborations.
  • Optimized resource allocation by analyzing regional market trends.
  • Provide comprehensive annual reports to key stakeholders across Australia, New Zealand, and Japan.

Export/Shipping Co-Manager

INDEPENDT DISTILLERS AUS LTD. (ASAHI BEVERAGES LTD.)
01.2010 - 01.2012
  • Collaborated with sales team to ensure accurate order fulfillment and timely delivery of priority shipments.
  • Handled high-volume paperwork and collaborated with administrators to resolve invoicing and shipping problems.
  • Reduced order errors with thorough quality control checks before dispatching shipments.
  • Enhanced customer satisfaction by resolving shipment issues promptly and professionally.
  • Ensured accurate record-keeping through diligent maintenance of shipment logs and databases.
  • Developed strong relationships with suppliers and carriers, ensuring timely delivery of shipments.
  • Led improvement initiatives to advance operational efficiencies and increase revenue.
  • Prepared shipping documents and invoices, processed payments, and fielded client questions.

Executive Assistant to the General Manager

THE WHARF (HOLDING) LIMITED (HONGKONG)
01.2009 - 01.2010
  • Assisted in the preparation of various reports and presentations with accuracy and attention to detail.
  • Implemented new filing systems and organizational strategies to increase efficiency within the office environment.
  • Developed strong working relationships with key stakeholders internally and externally which helped streamline communication channels.
  • Prepared meeting agendas and materials to ensure productive discussions among attendees.
  • Managed invoicing process for check requests, credit card requests, expense reports and travel and mileage forms.
  • Negotiated favorable contract terms with vendors for various office services, resulting in cost savings without sacrificing quality.
  • Collaborated with cross-functional teams on projects that contributed directly to company growth or improvement initiatives.

Education

Bachelor - International Studies

KOKUSHIKAN UNIVERSITY
01.2009

Skills

  • Client engagement
  • Strategic planning
  • Business analysis
  • Change management
  • Stakeholder communication
  • Market research
  • Performance optimization
  • Cross-functional collaboration
  • Problem-solving
  • Relationship building
  • Decision making
  • Client satisfaction
  • Knowledge transfer

Key Competencies

Chinese, English, Japanese

Key Qualities

  • Passion
  • Commitment
  • Strategic
  • Creative
  • Focused
  • Detail-Oriented
  • Positive
  • Team-Player & Relationship-Builder
  • Analytical
  • Risk-Taker

Key Career Experience

China & Partners, Senior consultant for Global market strategy and management:

  • Nature One Dairy pty ltd (food, family nutrition)
  • Karilac Dairy Products (food, family nutrition)
  • Nuchev food pty ltd - public company (food, family nutrition)
  • FGB Natural Products (pharmaceuticals, nutritional supplements, household, personal care)
  • NativeBliss Australia pty ltd (household, personal care)
  • Podravka d.d. - Southeast Europe (food, snack)
  • Wingman pty ltd (alcoholic beverages)
  • Limestone Coast Wine pty ltd (alcoholic beverages)
  • Dee Vine Eastate (alcoholic beverages)
  • South Australian Wine Group (alcoholic beverages)
  • ABC Filling pty ltd (alcoholic beverages)
  • The Melbourne Distilling Co (alcoholic beverages)
  • Bombis Group pty ltd (home, kitchen ware)


Asahi Beverages Ltd, Regional Director – Asia Pacific

  • Schweppes Australia (non-alcoholic beverages)
  • Asahi Premium Beverages (Australia) pty ltd (alcoholic beverages)
  • Independent Liquor (New Zealand) pty ltd (alcholic beverages)
  • The Better Drinks Company pty ltd (non-alcoholic beverages)


The Wharf (Holding) Limited (Hongkong), Assistant to General Manager

Certification

Strategic Awareness and Business Acumen Certificate MELBOURNE UNIVERSITY BUSINESS SCHOOL Melbourne Australia 2018 360 DEGREE MANAGEMENT PROGRAM Melbourne Australia 2018 LIMITLESS LEADERSHIP PROGRAM Melbourne Australia 2016 Certificate in Pattern Making and Garment Construction MELBOURNE FASHION INSTITUTE Melbourne Australia 2016 Master Negotiation Program NEXTGEN GROUP Melbourne Australia 2015 Diploma of marketing HOLMESGLEN Melbourne Australia 2014 China Enterprise Contract Administration Study CHINA ADMINISTER BUREAU INDUSTRY AND COMMERCE Dalian China 2009 Japanese language proficiency test LEVEL 1 JAPAN EDUCATIONAL EXCHANGES AND SERVICES ASSOCIATION Tokyo Japan 2007 Certificate of Public Relations CHINA HIGHER EDUCATION BUREAU Dalian China 2002

Languages

Chinese (Mandarin)
Native or Bilingual
Japanese
Professional Working

Timeline

Senior Consultant for Global Market Strategy and Management

CHINA & PARTNERS
03.2019 - Current

Regional Director – Asia Pacific

ASAHI BEVERAGES LTD.
01.2012 - 02.2019

Export/Shipping Co-Manager

INDEPENDT DISTILLERS AUS LTD. (ASAHI BEVERAGES LTD.)
01.2010 - 01.2012

Executive Assistant to the General Manager

THE WHARF (HOLDING) LIMITED (HONGKONG)
01.2009 - 01.2010

Bachelor - International Studies

KOKUSHIKAN UNIVERSITY
Ling Xu